Funnel.io Reviews

“One platform reviews all channels

Pros

Having one platform to review performance across different marketing channels is very valuable. Without it, checking results in each individual channel separately becomes much harder and more time-consuming.

Cons

The pricing is a little higher than some competing tools.�It�would be a much stronger option if the subscription cost were adjusted.

“User friendly for years

Pros

After nearly 8 years of using it I still appreciate how user-friendly it is and how well it pulls data from all of our major platforms.

Cons

Costs can climb when you need integrations like Tableau or Snowflake and I really wish those were included in the base pricing.

“Outstanding customer care

Pros

It works very well across different platforms and has been stable from the start. The interface is user-friendly and the customer support team has been outstanding whenever help was needed.

Cons

At first the connection between views and export felt a bit confusing and took some time to understand.

“Top tier unified data hub

Pros

A top-tier platform for bringing all your data together across different tools and platforms in one place.

Cons

If you're just getting started,�it�can feel like a lot to take in at first.

“free plan covers major channels

Pros

Right from the free plan,�Funnel.io�covers integration with almost every major social media platform and paid channel I use, including Facebook, Instagram, YouTube and Google Ads. Connecting it to Looker Studio was very easy which made reporting much simpler. There are also many connectors available such as Amazon, Apple, Meta, Google Ads, Analytics, Search Console and more. Honestly far more options than I expected.

Cons

I haven't run into any issues so far and I am satisfied with the features�it�offers.

“Automated sync saves manual effort

Pros

Bringing all our marketing and analytics sources into one platform has saved us a huge amount of manual effort especially since everything stays synced automatically. The connected fields are one of the best parts as once the mappings are in place, creating reports and visualizations feels much more consistent and manageable across different channels. It gives us a much clearer, more unified picture of overall performance.

Cons

Getting started does take some time, particularly when setting up data sources and field mappings in a more complex environment. When you're working with larger data volumes, certain connectors and transformations can be a bit slow to process as well.�It�would also be helpful if�the platform�offered more built-in guidance and ready-made templates for common dashboards so new users could start seeing value sooner.

“costly model and weak support

Pros

It was more affordable before and used to include support but that changed when they switched their pricing model and support was no longer part of it. One thing they do well is the Looker Studio connector although there are limits on how much data you can pull from each platform but a limitation I've seen with other ETL tools too.

Cons

Dealing with support is difficult because of the time zone gap. At the end of the day,�it's only an ETL tool so the functionality feels pretty limited beyond that. They even charge extra for basic connectors like Power BI. The newer pricing plans are expensive and having to give 30 days' notice to cancel is frustrating. Support hasn't been very pleasant either especially with Hannah. On top of that,�it�doesn't scale very well when you need to connect across multiple platforms.

“Makes data organization easy

Pros

Getting data organized is pretty easy and the platform is simple to work with. The option to create custom views is especially useful when you need to duplicate, manage or standardize your workflow.

Cons

A few platform dimensions are still missing which means we sometimes have to upload batches of data manually. That said around 70 to 80% of what we need is already available natively.

“All analytics in one organized place

Pros

Having all my analytics gathered in one place has been incredibly helpful and has made it much easier to keep my work organized. I would definitely recommend it especially to anyone working in marketing.

Cons

There are times when the number of options and results feels a bit overwhelming and I can get slightly lost. Still, that's not really a bad problem to have when�it�offers so much.

“automated reporting saves hours

Pros

One of the biggest benefits for me is how many hours of work it saves thanks to its automated reporting.

Cons

I haven't run into any downsides up to this point.

“strong connectors for ecomm

Pros

Funnel connects with a wide range of sources that are very important for an eCommerce business.

Cons

It's not exactly a flaw but its value depends a lot on the rest of your data stack. To turn the collected data into something useful and actionable, you'll still need a good data warehouse and a visualization tool on top of�it.

“Fantastic same day support

Pros

Whenever I've run into an issue, the support team has been fantastic and usually gets back to me with answers the same day. Having that level of help is very reassuring because it means I can keep getting the data output I need without too much worry. I also really value the data explorer in the tool since it helps confirm that any custom metrics or dimensions I build are correct before I bring them into my reporting dashboard.

Cons

One limitation is that file import data sources don't pick up new columns added to Excel documents so we have to delete and rebuild those data sources. That also means the related formulas need to be updated afterward. We do our best to keep the datasets we report on fairly fixed but the business changes over time and sometimes we need to adjust.�It's not a major problem overall though�it�does mean going through this process around 1-3 times a year.

“Makes it easy to share team perspective

Pros

It makes it easier to share perspectives which helps the team understand what's needed and improve based on that.

Cons

The feature set could be expanded and�it�would be even better if�it�felt more user-friendly.

“quick support but a learning curve

Pros

Connecting�Funnel.io�with the other software we already had in place was fairly easy overall. The only time I needed to reach out to support, the problem ended up being on our side and their team responded quickly and helped me get it sorted out fast.

Cons

Getting comfortable with it�does take some time. As there's a noticeable learning curve and I do wish�it�were easier to use right from the start.

“Single feed for everything

Pros

It brings all of our data together in a single feed that's simple to manage for BI and reporting needs.

Cons

There really isn't much to complain about as it�works well and delivers on what�it�promises.

“comes with a complete feature set

Pros

Using Funnel has been a really positive experience. It's very user-friendly, yet it still offers a surprisingly deep set of features for the price. The partner ecosystem is another big plus and it's a valuable tool for teams both in the U.S. and internationally. Customer support has been excellent as well and having U.S.-based partners available for customization and deployment projects makes it even more useful.

Cons

One downside is that�it�still doesn't seem to have the same level of name recognition in the U.S. as some other alternatives.