Gain Software Reviews

“Useful for daily work

Pros

I really love how I can manage my whole team and be in control of everything. Plus I can post on all my socials at once which saves me so much time.

Cons

The only thing I don't like is having to post on Instagram manually. I use Instagram the most, so it would be better if it could post automatically.

“Right up there with the best

Pros

It is very easy to use. It's great for collaborating and the approval process for clients is really smooth and simple.

Cons

I really like everything but there are a few features I wish they had. I think they're working on them though like being able to schedule posts at exact times, not just at 5, 10 or 15-minute marks and adding a feature to list awareness days.

“My favv!

Pros

The workflow approval process is such a huge help. When we have lots of ideas and opinions, knowing exactly when everyone on the team approves means we get the green light fast. It saves us time and stops all the back-and-forth about social media posts. I also like the auto-scheduling and how I can see drafts in different views like the calendar.

Cons

I don't like that on Gain, I can't upload both videos and photos together to Instagram. On the Instagram app, you can do that in one post. I'm curious to learn more about what other features It offers.

“Trustworthy tool and team

Pros

I like the calendar, approval workflows and how easy the setup is. Their customer service helps us a lot and we've definitely seen an increase in our reach.

Cons

Sometimes, customizing workflows is tricky for some team members. It takes some trial and error to get it right.

“Works great for multi-client approval

Pros

We use the system because it's cost-effective to manage five social media platforms and get approvals from the team which makes the whole process smoother.

Cons

Everything seems fine. Our social media manager uses it all the time but for some bigger files, he says they are too large to get approval through It, so he sends those by email.

“Improving day by day

Pros

What I love most is that their team is always working to improve the software. I used it a year ago and a lot of important changes have been made since then.

Cons

I think it would be better if It could automate publishing stories and let us add stickers in the app.

“Clean interface & great updates

Pros

It's so user-friendly, not just for me but for all my clients and my team too. Everything runs smoothly and quickly. Plus their team keeps us in the loop about what's happening like any Facebook shutdowns.

Cons

It takes a while to get email notifications like when clients approve content which can be frustrating.

“Awesome experience with gain

Pros

Gain is easy to use for scheduling marketing across different platforms. Uploading images, adding videos and duplicating posts is also very easy process. I LOVE how I can just drag and drop posts to new dates and easily change the time and that's usually a pain in other programs I've tried!

Cons

Honestly I can't think of anything bad. They're always coming up with new ideas and they're usually great!

“Try it and you'll see

Pros

It is a great platform all around. It's easy to use, easy to collaborate with others to get posts created, approved and scheduled. It saves time with auto-publishing and helps me organize my content plan.

Cons

I wish I could filter workspaces by the admin managing them. I run a team and want to see only accounts under one person, not every account the agency owns. Also I wish there was an emoji feature when creating content. Right now I have to use another site to find emojis and then copy-paste them into It.

“One of the best for social content

Pros

I can easily schedule posts and work with my coworkers and clients without any issue.

Cons

I'd love to be able to select multiple platforms and schedule posts to all of them at once instead of duplicating posts for each platform.

“Easy and smooth scheduling

Pros

I appreciate how It lets me see everything clearly with its calendar and list views, complete with images. Reusing or copying old posts is really easy too.

Cons

There's no search function which would be really helpful to find old posts without scrolling through everything. I also wish we could search for popular hashtags.

“Best one I've tried so far

Pros

I love everything about It. From a user point of view, it's easy to use. The calendar view helps me see my whole month at a glance. Connecting social channels is easy, as long as you have the right permissions. When I send content to clients for approval, I've never had anyone get confused. It's really user-friendly even if you're not tech-savvy.

Cons

Right now, GIFs and carousel posts for Instagram have to be posted manually. I hope they add automatic posting for these soon.

“Schedule content with gain

Pros

The Gain app is so easy to set up for marketing on Facebook, Instagram, Twitter, LinkedIn and other channels. We use the calendar view to know exactly when posts will go live on each channel. Posts get scheduled and we trust they'll publish on time. One of the best features is the review and approval process, we can send posts for review and track changes and approvals. Since we work in a compliance-controlled industry, this is very important for us.

Cons

It's solid but I wish we could sort and prioritize content tags better. We can search tags but it would be nice to order them the way we want to make searching easier.

“Beginner-friendly & simple

Pros

I find It extremely easy to use and our clients do too. We didn't even have to train anyone because it's so flexible and user-friendly.

Cons

I want to see client comments or revision notes. Right now only the Content Creator sees them, so I miss a lot of the changes.

“Easy fit for our digital agency

Pros

This software is very user-friendly! I love that I can send content to clients for approval before posting and the magic login feature for clients works really well.

Cons

It would be great if It had reporting features for social media pages.

“Helps me plan content easily

Pros

The app makes it easy to plan and post across multiple social media channels. Copying and scheduling posts to other channels is simple. I love how visual it is. Clients can approve posts easily and I can even download PDFs to share with clients.

Cons

There's no analytics available, no place to save hashtags with accounts for easy reuse and no simple way to upload multiple photos and copy them directly into a post.

“My experience with GAIN

Pros

It's really useful because it helps me schedule everything in order by date and time before publishing on social media.

Cons

The way approvers get notifications by email could be improved.

“Using it since 2017 and still happy

Pros

It delivers on its promise. It makes content collaboration smooth for our team and makes approvals easy and even fun for our clients who aren't great with tech. Clients who have used other systems way prefer how we do it with Gain.

Cons

I'd really like an Instagram grid planner and better integration with paid social ads. Also support for new platforms would be nice. But seriously, the grid planner is something I really need. Right now I use Google Slides to see how my Instagram feed will look. It could do better.

“Easygoing but very effective

Pros

It is super easy to use and packed with features to manage, schedule and organize your content. You can set different permissions for different users, create approval workflows and handle a full social media schedule. It's a must-have for any digital marketer.

Cons

Leaving comments for colleagues can be confusing. In the approval process, sometimes you want to point out a specific part of the content but you can only leave a general comment, not a sticky note or marker on the content itself.

“Need approvals? go with gain

Pros

It has tons of great features for managing content. It automates the content calendar approval process, cuts down routing time, reduces errors and lets us preview what content will look like when it's live. The best part is the audit trail and it shows who did what and when which really boosts accountability and coordination. Their customer service is top-notch..

Cons

There's no keyword filter and I can't upload mixed-format stories or multiple videos for stories which is frustrating.