Marketing Evolution Reviews

“Great for planning but lacking reporting insights

Pros

Scenario Planner is a great tool for planning and I always recommend that our agencies use it for monthly, quarterly and yearly marketing strategies.

Cons

Personally, I feel that the middle touch in the first and last touch journey reporting isn't very useful. Its too general at the moment and doesn't provide much valuable insight

“Seamless integration and simple reports

Pros

The ME software fits seamlessly into our planning process. We can distribute our budget across various channels, touchpoints and tiers based on our marketing goals. Also it is very user-friendly and the reports are simple to comprehend and put into action.

Cons

There are not any major downsides. We are just focused on improving media data onboarding and model building times which are already impressively fast.