“valuable buyer intent insights”

Pros

It's been helpful for understanding what buyers are actually looking for in a product.

Cons

It does feel a bit limited in terms of focus and the markets it covers for some users.

“buyer discovery helps with targeting”

Pros

Makes it simple to set up filters around our ideal customer profile and quickly see which accounts in the market are showing intent. From there, it's easy to prioritize those accounts and decide how to split them across sales and marketing outreach.

Cons

A frustrating part is that the filters reset whenever you change one higher up on the page. Since getting the right filter mix for the business takes a lot of testing and tweaking, that can slow the process down.

“powerful across teams”

Pros

It's useful well beyond sales and also supports marketing efforts and customer retention really well.

Cons

The setup in Salesforce isn't huge but it does require some technical know-how to get everything in place.

“helpful support throughout”

Pros

The support team was excellent and Ike walked us through every step of the process.

Cons

There wasn't really anything wrong with it. It just wasn't the right fit for us.

“smooth HubSpot sync”

Pros

One of the best parts of using this platform has been how smoothly it works with HubSpot. Getting the integration up and running was very easy and syncing the data over saved me a lot of time.

Cons

I honestly don't have any complaints about the software itself.

“fantastic follow-up and data quality”

Pros

Their team does an excellent job staying on top of follow ups, the process is easy and the data quality we receive is outstanding.

Cons

Sorting and filtering the data can be a bit time consuming but handling it weekly with ADRs keeps everyone engaged and up to date through real time reporting.

“useful filters and solid results”

Pros

It was easy to use and the feature set and filters are genuinely useful. Most of the time, around 7 out of 10 searches, it delivered the kind of results I was looking for.

Cons

The integration process was easy but having additional filters and more detailed customer information would make it even more useful.

“strong account discovery features”

Pros

Getting this up and running is pretty easy and it does a solid job of surfacing the right in-market accounts. It's simple to build filters around our ICP, create LinkedIn audiences for advertising and export account lists. I've worked with several intent data platforms and this one appears to uncover more accounts than most. It's still too early to tell whether that will translate into actual sales though.

Cons

Issue is that it doesn't connect with my ABM platform the way other intent providers do so the data is harder to put into action unless we build a separate workflow around it. There are also some gaps in the firmographic data. When account details come through blank, it makes it difficult to tell whether those accounts actually fit our ICP.