B2B Intent

“valuable buyer intent insights”

Pros

It's been helpful for understanding what buyers are actually looking for in a product.

Cons

It does feel a bit limited in terms of focus and the markets it covers for some users.

“strong account discovery features”

Pros

Getting this up and running is pretty easy and it does a solid job of surfacing the right in-market accounts. It's simple to build filters around our ICP, create LinkedIn audiences for advertising and export account lists. I've worked with several intent data platforms and this one appears to uncover more accounts than most. It's still too early to tell whether that will translate into actual sales though.

Cons

Issue is that it doesn't connect with my ABM platform the way other intent providers do so the data is harder to put into action unless we build a separate workflow around it. There are also some gaps in the firmographic data. When account details come through blank, it makes it difficult to tell whether those accounts actually fit our ICP.

“useful filters and solid results”

Pros

It was easy to use and the feature set and filters are genuinely useful. Most of the time, around 7 out of 10 searches, it delivered the kind of results I was looking for.

Cons

The integration process was easy but having additional filters and more detailed customer information would make it even more useful.