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Overview
Bombora helps B2B teams prioritize high-value accounts by identifying intent signals and streamlining sales outreach. While its primary focus is on large-scale data sets rather than niche consumer insights, the platform ensures marketing alignment and improves conversion rates. It is an essential tool for enterprise-level sales and marketing departments.
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Starting Price
Custom
Bombora Specifications
Reporting and Analytics
Lead Management
Sales Pipeline Management
Contact Management
What Is Bombora?
Bombora is a cloud-based intent data provider designed specifically for marketing and sales organizations. The platform operates within the martech and adtech industries, offering solutions that aggregate and analyze content consumption across a massive data cooperative. Identifying which businesses are actively researching specific products provides actionable insights for account-based marketing and demand generation. The software acts as a foundational data layer, allowing companies to bridge the gap between anonymous web traffic and identifiable prospective accounts.
Bombora Pricing
Bombora Integrations
The software supports integration with multiple systems and platforms, such as:
- HubSpot
- Salesforce
Who Is Bombora For?
Bombora is ideal for a wide range of industries and sectors, including:
- Agencies
- Publishers
- Sales
- Marketing
Is Bombora Right For You?
If you are a B2B marketing or sales professional seeking to identify when businesses are actively researching your products, Bombora provides intent data derived from an exclusive data cooperative of more than 5,000 B2B sites. The platform helps organizations prioritize accounts, personalize outreach, and measure campaign performance by detecting increased interest in specific business topics.
Bombora is SOC 2 Type II certified and maintains compliance with GDPR and CCPA standards. It is recognized as a leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. Trusted by organizations such as IBM, Siemens, Forbes, and The Channel Company, Bombora offers a transparent, privacy-first foundation for teams focused on improving ROI and accelerating revenue.
Still doubtful if Bombora is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Bombora Features
Bombora tracks the content consumption habits of millions of businesses to identify when specific accounts are actively researching products. This feature utilizes company surge data to highlight spikes in interest across thousands of B2B topics. Users can prioritize accounts that are most likely to convert based on current behavior.
The platform helps users bridge the gap between anonymous digital signals and identifiable professional profiles. By mapping IP addresses and cookies to specific domains, this feature enriches existing CRM data with firmographic details. It allows teams to understand exactly which companies are interacting with their brand across the web.
This feature enables users to build and activate high-precision target lists for programmatic advertising campaigns. Bombora software allows for the creation of segments based on intent, industry, and company size. The platform ensures that marketing budgets are spent on reaching decision-makers at accounts currently in a buying cycle.
The software provides detailed reporting on how specific B2B audiences are engaging with digital advertisements. This feature tracks whether targeted accounts are actually seeing ads and if their intent scores increase as a result. Users can validate the impact of their marketing spend on moving prospects through the funnel.
The platform offers a comprehensive dashboard where users can visualize market trends and account behavior over time. This feature provides a macro view of which topics are trending within specific industries or territories. Users can leverage these analytics to refine their messaging and improve the relevance of their content.
