Bombora
Last Updated
Overview
Bombora helps B2B teams prioritize high-value accounts by identifying intent signals and streamlining sales outreach. While its primary focus is on large-scale data sets rather than niche consumer insights, the platform ensures marketing alignment and improves conversion rates. It is an essential tool for enterprise-level sales and marketing departments.
Bombora Specifications
- Reporting and Analytics
- Lead Management
- Sales Pipeline Management
- Contact Management
What Is Bombora?
Bombora is a cloud-based intent data provider designed specifically for marketing and sales organizations. The platform operates within the martech and adtech industries, offering solutions that aggregate and analyze content consumption across a massive data cooperative. Identifying which businesses are actively researching specific products provides actionable insights for account-based marketing and demand generation. The software acts as a foundational data layer, allowing companies to bridge the gap between anonymous web traffic and identifiable prospective accounts.
Bombora Pricing
Bombora Integrations
The software supports integration with multiple systems and platforms, such as:
- HubSpot
- Salesforce
Who Is Bombora For?
Bombora is ideal for a wide range of industries and sectors, including:
- Agencies
- Publishers
- Sales
- Marketing
Is Bombora Right For You?
If you are a B2B marketing or sales professional seeking to identify when businesses are actively researching your products, Bombora provides intent data derived from an exclusive data cooperative of more than 5,000 B2B sites. The platform helps organizations prioritize accounts, personalize outreach, and measure campaign performance by detecting increased interest in specific business topics.
Bombora is SOC 2 Type II certified and maintains compliance with GDPR and CCPA standards. It is recognized as a leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. Trusted by organizations such as IBM, Siemens, Forbes, and The Channel Company, Bombora offers a transparent, privacy-first foundation for teams focused on improving ROI and accelerating revenue.
Still doubtful if Bombora is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Bombora Features
Intent Intelligence
Bombora tracks the content consumption habits of millions of businesses to identify when specific accounts are actively researching products. This feature utilizes company surge data to highlight spikes in interest across thousands of B2B topics. Users can prioritize accounts that are most likely to convert based on current behavior.
Identity and Enrichment
The platform helps users bridge the gap between anonymous digital signals and identifiable professional profiles. By mapping IP addresses and cookies to specific domains, this feature enriches existing CRM data with firmographic details. It allows teams to understand exactly which companies are interacting with their brand across the web.
Digital Audiences
This feature enables users to build and activate high-precision target lists for programmatic advertising campaigns. Bombora software allows for the creation of segments based on intent, industry, and company size. The platform ensures that marketing budgets are spent on reaching decision-makers at accounts currently in a buying cycle.
Campaign Measurement
The software provides detailed reporting on how specific B2B audiences are engaging with digital advertisements. This feature tracks whether targeted accounts are actually seeing ads and if their intent scores increase as a result. Users can validate the impact of their marketing spend on moving prospects through the funnel.
Insights Suite
The platform offers a comprehensive dashboard where users can visualize market trends and account behavior over time. This feature provides a macro view of which topics are trending within specific industries or territories. Users can leverage these analytics to refine their messaging and improve the relevance of their content.
Pros And Cons of Bombora
Pros
Helps identify accounts actively researching products
Strong topic taxonomy with broad coverage
Real‑time insights aid demand generation
Cons
Lacks individual contact‑level detail insight
Limited filtering options in some workflows
Bombora Reviews
Total 10 reviews
3.7
All reviews are from verified customers
Rating Distribution
5
Stars20%
4
Stars40%
3
Stars30%
2
Stars10%
1
Stars0%
Share your experience
Mid Market, 51-100 employees
“valuable but steep learning curve”
Pros
For a growing business, this has been really useful when it comes to targeting accounts that are actively in-market and searching for a solution. It helped a lot with identifying the right accounts to focus on and made personalized marketing outreach much more effective.
Cons
The biggest downside is the price since it's very expensive and the learning curve is higher than with other tools like Apollo. Support was just okay and we often had to wait quite a while before getting connected to the right team.
Rating Distribution
Ease of use
3
Value for money
5
Customer Support
5
Functionality
7
Small Business, 11-50 employees
“Helps me analyze marketing data”
Pros
What really helps is how clearly it shows my customers journey. It's a strong intent data solution and I'm able to analyze my marketing data better while also finding ways to further process site visitor information. It's also useful for researching a wide range of topics which helps me create content for audiences worldwide.
Cons
There really isn't much to dislike though I do think there could be a better way to connect with an expert since the platform requires fairly intensive training to clear up every question that comes up. Aside from that, it has a lot of potential to speed up business strategies and support growth.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
8
Functionality
10
Mid Market, 51-100 employees
“powerful intent data coverage”
Pros
There's a broad selection of topics available and most of the intent data comes from the publisher network which makes the insights feel highly accurate and reliable.
Cons
The issue is that it can be pretty expensive for a small company to put in place.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
9
Functionality
8
Frequently Asked Questions
Does Bombora offer an API?
Yes, Bombora offers an API.
Does Bombora have a mobile app?
No, Bombora does not offer a dedicated mobile app.
What other apps does Bombora integrate with?
Bombora integrates with various third-party applications, such as HubSpot, Salesforce, and LinkedIn.
What language does Bombora support?
Bombora primarily supports the English language.
What level of support does Bombora offer?
Bombora offers support through contact forms and a knowledge base.
What types of pricing plans does Bombora offer?
The vendor offers customizable and flexible Bombora price plans. Get a detailed Bombora cost breakdown tailored to your specific requirements.
Who are the typical users of Bombora?
Bombora features are used by organizations across industries and sectors, including agencies, publishers, marketing, and sales.