Cognism Reviews

“It is a fantastic platform

Pros

This has helped us streamline our prospecting process especially when it comes to finding direct dials and verified email addresses. The platform is easy to navigate and the Chrome extension makes it super convenient to grab contact details on the go.

Cons

While the data accuracy isn't always 100%, which is to be expected, it can be frustrating when numbers are outdated. Also the pricing is on the higher side, making it potentially less suitable for smaller teams with tighter budgets.

“Data that produces great results

Pros

One of the biggest challenges in sales is finding reliable contact data. Cognism consistently provides high-quality, compliant data that connects me with decision-makers. I have reduced bounce rates and increased response rates by reaching the right people at the right time. It's an absolute powerhouse for outbound teams.

Cons

It really provides an extensive amount of data and while pulling large lists can sometimes take a moment, it's a reflection of how thorough their database is. The trade-off is worth it for the accuracy and depth of insights.

“Lead generation done perfectly

Pros

Cognism is perfect for email marketing campaigns as it allows me to reach decision-makers based on location, industry and role. Using their verified email feature makes these campaigns hugely successful!

Cons

The only drawback I've noticed is that the revenue figures for companies are not always accurate.

“Outstanding data enrichment and easy to navigate

Pros

The ease of use is excellent!!! better than any alternative I've used before (and we have tried a few!). Their platform is acessible, easy to use and their customer service is excellent.

Cons

I have encountered a few duplicates when exporting contact lists, which means we end up spending more credits than necessary. However, when raised, these issues have always been refunded. It's just a bit of extra admin work.

“Five-star rating for Cognism

Pros

Cognism's data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns.

Cons

It's a large platform with lots of features so another training session would have likely helped to familiarize myself with everything more efficiently.

“Excellent platform for both operations and sales

Pros

The platform is useful for operations teams dealing with bulky data work. The plugin is great for sales users who regularly use Sales Navigator and Salesforce to enrich and export data.

Cons

The contact data completion rate is lower in Germany compared to the UK.

“Outshines Wiza, but ZoomInfo is still a step ahead

Pros

Their lead data compared to their competitors is really comprehensive, especially for international leads like in the EU. They provide a good amount of accurate AI insights and their customer support is also top-notch.

Cons

It's not as easy to use and it doesn't offer the advanced features of tools like ZoomInfo or LinkedIn Navigator. It doesn't exactly replace those tools, making it more of a luxury option rather than a primary one.

“Definitely recommended for prospecting and lead enrichment

Pros

Extensive database of contacts and companies, efficient lead enrichment and customizable search filters make Cognism a powerful tool for lead generation.

Cons

The platform is a bit costly for smaller businesses and there are occasional difficulties with mobile app access.

“Don't waste time looking at alternatives

Pros

Cognism is great! It has made finding the right leads so much easier and less time-consuming. The data is highly accurate and the platform is really easy to use. Their customer support is fantastic too, always friendly and quick to help with any questions or advice. We've had great enablement sessions, which have allowed us to make the best use of the platform. Since we started using it, we've connected with more of the right people and seen real results in our sales pipeline. I would definitely recommend it!

Cons

Sometimes, prospects from smaller companies may not have any data attached to their Cognism profile.

“An essential tool for my sales process

Pros

One of the biggest challenges in B2B sales is navigating the maze of gatekeepers and receptionists. This has been a lifesaver by providing direct contact information for key decision-makers. This allows me to bypass these roadblocks and connect directly with the right people, improving my efficiency and increasing my chances of securing meetings and closing deals.

Cons

While it has been a reliable tool for finding accurate contact information, there have been a few instances where the details were slightly off. However, these occurrences are minimal and I've usually been able to quickly correct the information using other search results within the platform.

“A fantastic experience for our sales team

Pros

It has boost our sales team's productivity and efficiency since we started. The platform's data accuracy is exceptional, ensuring that our outreach efforts are always targeted and effective. We particularly appreciate its reliability, which has made our sales processes smoother and more predictable. It has truly transformed the way we approach lead generation and customer engagement. Highly recommended for any sales team looking to enhance their performance!

Cons

It is super simple and easy to use.There is nothing we don't like about it.

“Makes integration easy and contact search quick

Pros

Cognism integrates easily with my Salesforce CRM, LinkedIn Sales Navigator and RingCentral, making it quick and efficient for me to perform sales tasks. My favorite features are the Diamond verified numbers, which are the most accurate I've found compared to other outreach tools and the ability to build account lists to track my prospecting efforts.

Cons

Nothing overly stands out but sometimes it takes a while to load or some of the contacts are outdated on Cognism. However, I can manually update them.

“Smooth sales processes using Cognism

Pros

It is so easy it is to use and you can apply several filters to narrow down your search, making it as effective as possible.

Cons

No real issues, overall it's very reliable. The filters work really great.

“Poor quality, no database available

Pros

Nothing positive to report. It lacks a proper database and the available emails and phone numbers are never updated. There's a 90% bounce rate on emails and 95% of the contact numbers are unavailable.

Cons

I dislike everything about it.

“My journey with Cognism has been good

Pros

What I like best about Cognism is its ability to provide accurate data, AI-driven insights and a comprehensive toolset, all backed by exceptional customer service. It has transformed our approach to B2B sales and marketing, helping us achieve our business goals effectively.

Cons

While I understand the value this software provides, I feel that the pricing plans are relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users.

“Very user-friendly and simple to use

Pros

Targeted data has made my job easier and helped us achieve great things in 2023. I really like how well it integrates with HubSpot. The reporting feature also lets you track how much data has been used and what's been flagged as incorrect.

Cons

Incorrect data is a downside. However, the good thing is that they allow you to easily flag these issues and make them aware.

“Its perfect and easy to use software for our business

Pros

Having implemented Cognism across various businesses, I can honestly say it's unrivaled in terms of ease of use and data quality. While it isn't the cheapest on the market, it has proven time and again to be the only enterprise data platform worth its value, especially for the UK and EMEA. It's a tool I use daily and wouldn't want to be without. I'll always return to it for: 1) ease of setup and onboarding, 2) intuitive, user-friendly interface and 3) seamless integration with Salesforce.

Cons

My score would be a 10 but I have had a very hands-off experience with customer success. We haven't heard from them since the first week of onboarding. That said, I don't really know what I would need them for since it's such an easy tool to use, but it would be nice to hear from them once in a while.