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Overview

Luru software is an advanced AI-powered revenue workspace designed to eliminate CRM friction and automate outbound sales. While initial setup and onboarding can take a little time, its hyper-personalized outreach, and meeting scheduling justify the deployment. Luru enables sales teams to scale their pipeline effortlessly while ensuring CRM data hygiene.

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Luru Specifications

Deployment Type

Customer Support

Training

Market Position

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What Is Luru?

Luru is a comprehensive sales productivity platform that transforms how revenue teams interact with their sales stack. It functions as an agentic layer that automates B2B outbound prospecting across email and LinkedIn while providing a frictionless interface for CRM updates. By integrating deeply with Salesforce and HubSpot, Luru identifies high-intent prospects and initiates human-quality outreach based on real-world business triggers, effectively acting as a 24/7 virtual sales assistant that bridges the information gap between sales activity and management.

Luru Pricing

The Luru cost is based on one fixed, all-inclusive Standard plan, of $500/agent/month. Request a personalized Luru pricing quote for your business.

Disclaimer: The pricing is subject to change.

Luru Integrations

The software supports integration with multiple CRM platforms. Book a Luru demo to explore these integrations in detail.

Who Is Luru For?

Luru is ideal for a range of industries, including:

  • SaaS
  • Information technology
  • Financial services
  • Logistics
  • Marketing

Is Luru Right For You?

Luru is an ideal solution for sales organizations that are struggling with CRM adoption and inefficient outbound processes. If your team spends more time on administrative busywork than on actual selling, or if your outbound campaigns feel robotic and template-driven, Luru provides the necessary transition to an agentic, high-quality sales motion. It is particularly valuable for businesses utilizing Salesforce or HubSpot that require a scalable, human-quality AI SDR to maintain a healthy pipeline without exhausting their TAM.

Still not sure about Luru? Contact our support team at (661) 384-7070 for further guidance.

Luru Features

Luru's AI SDR acts as a virtual team member that independently handles outreach campaigns, responds to leads, and qualifies them based on predefined criteria. It automates the entire top-of-funnel process, from initial research to final meeting scheduling.

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Luru implements a strategic approach to lead management that prevents rapid exhaustion of your total addressable market. By nurturing prospect lists with sustainable outreach, the platform ensures long-term results without damaging brand reputation through aggressive or repetitive messaging tactics.

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The platform conducts deep research into specific business triggers to create highly relevant outreach. Instead of generic templates, Luru identifies funding rounds, hiring patterns, and executive quotes to craft messages that prove your team has done thorough account research.

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Operating autonomously around the clock, the software manages entire top-of-funnel cycles without human intervention. The AI continuously identifies prospects, handles complex lead replies, and schedules meetings, ensuring that your sales engine remains productive and optimized at every single hour.

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Luru utilizes a specialized agentic framework where distinct AI agents collaborate on specific tasks. These include dedicated research, prospecting, message drafting, and quality review steps, ensuring that every piece of communication is accurate, context-rich, and meets high professional standards.

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Pros And Cons of Luru

Pros

  • Automatically captures call notes and key details

  • Prompts for important information during calls

  • Saves time on post-call documentation

Cons

  • Some advanced automation features are still evolving

  • Case studies and in-app examples could be expanded

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Frequently Asked Questions

Yes, Luru offers an API.

No, Luru does not have a mobile app.

Luru is primarily available in English.

The Luru price is $500/agent/month. Request a personalized Luru pricing quote for your business.

Typical users include industries like SaaS, information technology, financial services, logistics, and marketing.

The software supports integration with multiple CRM platforms.

Luru offers support through FAQs and email.

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