Information Technology and Services, 11-50 employees
More than a year
“Owler is a game-changer for detailed company insights”
Pros
The site is sooo simple to use and I can easily track competitors. I get quick alerts and notifications about the announcements that matter to me, which is really helpful for market research and staying on top of the industry.
Cons
The free tier could offer a few more features, but we ended up upgrading pretty quickly after starting.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Accounts, 51-100 employees
More than a year
“A treasure trove of company data”
Pros
Owler provides data rich content that helps me do some initial research before reaching out to potential customers.
Cons
The UI could be better like sometimes it takes a little extra clicking to find the information you need right away.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Marketing Consultation, 11-50 employees
More than a year
“The ultimate tool for decision-makers”
Pros
I always have the most up-to-date news on the companies I follow. As Operations Director, it's crucial to stay informed about my industry, and Owler lets me get a broad view of how things are unfolding. And it helps me discover interesting companies, including potential business partners.
Cons
The interface feels a bit plain and doesn't have that wow factor to keep you engaged for long. However once you see the valuable data it provides, that makes up for it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Marketing, 11-50 employees
More than a year
“Slow support response time”
Pros
It does a great job providing info about competitors, which is exactly what I need.
Cons
The platform can be glitchy especially with the RSS blog feed. I've had this issue three times, and it took weeks or even months to get it resolved while my competitors blogs were still being published. I've reached out multiple times without any response.
Rating Distribution
Ease of use
4
Value for money
4
Customer Support
4
Functionality
4
Country Distribution, 500+ employees
More than a year
“Useful information for informed decisions”
Pros
Regular updates sent to me are a big help and make the tool even more useful.
Cons
Downloading data takes time, so the platform can be a bit slow.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
8
Venture Capital & Private Equity, 11-50 employees
More than a year
“Excellent for mapping out competitors”
Pros
Owler has a solid database full of great competitor data. It's super useful for building comp sets when we're working on valuations.
Cons
It would be helpful to have more companies, especially private ones, included in the database.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, 11-50 employees
More than a year
“Owler offers a great high-level company overview”
Pros
Its really a go-to resource for quick, high level insights on both large and medium-sized companies. It's the first place I check to get a broad overview, whether I need to know if a company exists, what they do, their size or who leads them.
Cons
The subscription plans can be confusing, and I've often encountered paywalls I thought I had already paid through.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Competitive Intelligence, 500+ employees
More than a year
“Perfect for a quick look at competitor updates and industry impact”
Pros
I love getting the daily email summaries with article highlights and impact and I appreciate being able to buy a subscription that fits our specific needs. It's a great complement to our other competitive tools.
Cons
It would be great to have instant alerts for press releases and industry news (maybe with a Slack integration) without needing to purchase the sales edition of Owler.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
9