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Overview
People Data Labs helps sales teams enrich leads and accounts with person and company data through APIs and bulk enrichment. While the initial setup may take some time, it supports lead qualification and sales data workflows at scale. Overall, it is suitable for B2B revenue teams and sales ops groups.
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Starting Price
Custom
People Data Labs Specifications
Lead Management
Contact Management
Sales Automation
Activity Tracking
What Is People Data Labs?
People Data Labs (PDL) is a software platform used by sales and marketing teams to support data-driven prospecting and account research. The software provides access to person, company, and job posting datasets that are collected, standardized, and refreshed by PDL. It enables users to enrich contact records, enhance lead data, and identify high-priority accounts through APIs, licensed data feeds, and data-sharing integrations.
People Data Labs Pricing
The vendor offers the following pricing plans:
Person Data:
- Free: $0/month
- Pro: $98/month
- Enterprise: Custom pricing
Company Data:
- Free: $0/month
- Pro: $100/month
- Enterprise: Custom pricing
Disclaimer: The pricing is subject to change.
People Data Labs Integrations
The software supports integration with multiple systems and platforms, such as:
- Salesforce
- Databricks
- Snowflake
- Zapier software
- Make
Who Is People Data Labs For?
People Data Labs is ideal for a wide range of industries and sectors, including:
- B2B software and SaaS
- Marketing and advertising
- Recruiting and staffing
- Private equity
- Financial services
- Consulting
Is People Data Labs Right For You?
If you’re part of a sales or marketing organization that relies on accurate workforce and company data to support prospecting, enrichment, or account research, People Data Labs may be a relevant fit. The software is designed for teams that need access to refreshed person and company datasets delivered through APIs or data integrations.
People Data Labs also complies with ISO 27001 and SOC 2 Type 2 standards to ensure data security. It may be suitable if dependable data access and compliance are priorities for your sales-focused workflows.
Still doubtful if People Data Labs software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
People Data Labs Features
People Data Labs helps users maintain accurate and complete CRM and account data by providing access to global workforce datasets. The software allows teams to track champions, refresh contacts, and identify parent and subsidiary information, ensuring that critical sales and marketing data stays current across all accounts and initiatives.
People Data Labs supports account-based marketing initiatives by filling in the full account picture using enrichment APIs and data license feeds. Teams can leverage the platform to enhance campaigns from start to finish, ensuring that account data is comprehensive, accurate, and aligned with the organization’s strategic marketing objectives.
The software provides a robust data foundation for product and sales teams to identify and prioritize high-value leads. Users can rank and score customers, target experts with precise work history and contact details, and leverage AI-powered SDR workflows to scale prospecting efficiently while reducing unqualified or low-priority opportunities.
The platform allows teams to activate, expand, and craft audiences using over 140 attributes, including work experience, education, skills, and locations. People Data Labs helps improve match rates across programmatic channels and create targeted lead lists using emails, phone numbers, and other identifiers to reach the right prospects efficiently.
The platform enables organizations to prevent CRM data from becoming outdated. Users can update existing contacts, discover new ideal customer profiles, and integrate company hierarchy data to maintain a comprehensive view of accounts. This supports informed decision-making and strengthens the effectiveness of outreach and account management efforts.
