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Overview
RO Innovation is a premier customer reference management platform that empowers sales teams to find and share the perfect customer story at the right time. While the platform’s user interface requires improvement, this is offset by its ability to increase win rates through social proof.
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Starting Price
Custom
RO Innovation Specifications
Sales Pipeline Management
Contact Management
Sales Automation
Activity Tracking
What Is RO Innovation?
RO Innovation serves as a customer advocacy engine designed to centralize and mobilize your most successful customer relationships. It provides a searchable repository of testimonials, case studies, and reference contacts, ensuring that sales reps don't "over-use" specific customers. By automating the reference request process, the platform protects customer relationships while providing the validation needed to close deals faster. This solution is particularly effective for B2B companies with complex sales cycles where peer-to-peer verification is the deciding factor.
RO Innovation Pricing
RO Innovation offers the following plan:
- Basic: $10/month
Disclaimer: The pricing has been taken from third-party sites and is subject to change.
RO Innovation Integrations
The software supports integration with multiple systems and platforms, such as:
- Gainsight
- Microsoft Dynamics
- Eloqua
- Box
- Salesforce
Who Is RO Innovation For?
RO Innovation software is ideal for a wide range of industries and sectors, including:
- SaaS and technology
- Financial services
- Healthcare and life sciences
- Professional services
- Manufacturing
- Telecommunications
- Marketing agencies
Is RO Innovation Right For You?
RO Innovation is the premier choice for organizations that need to scale their customer reference programs without burning out their advocates. Its standout feature is the "Reference Activity Tracking," which provides visibility into which stories are actually moving the needle in the sales pipeline. Recognized as a market leader in reference management, it provides the governance needed for global enterprise operations. This platform is a definitive problem solver for teams aiming to leverage the voice of the customer to crush sales targets.
Still unsure about RO Innovation features? Contact us at (661) 384-7070 for further guidance.
RO Innovation Features
RO Innovation streamlines the process of requesting and approving customer references, reducing the administrative burden on marketing teams. It includes automated "nomination" workflows that allow sales reps to suggest new advocates directly from the CRM. This ensures a steady pipeline of fresh customer stories.
Sales reps can access the entire library of customer references without ever leaving Salesforce or Microsoft Dynamics. This "just-in-time" access allows reps to attach a relevant case study to an email or request a live reference call in seconds. It minimizes friction and keeps sales momentum high.
Detailed dashboards measure the ROI of a business reference program by showing exactly how much revenue customer stories helped influence. Managers can see which assets are most effective at different stages of the sales funnel. This data-driven approach allows marketing teams to focus on creating content that sells.
