“dashboards are decent”

Pros

Once everything is configured, it's very simple to use and the dashboards are highly sophisticated.

Cons

Getting the initial setup done takes a bit of time but aside from that I haven't run into any other issues.

“Hot leads comes in time to time”

Pros

Lead generation has improved massively since we started using it. We had been struggling to bring in the volume of leads we needed and now we're getting around 4 to 5 highly qualified leads every week. The SoPro Hub is really useful for keeping track of prospects and exclusions and the team has been helpful and quick to respond whenever needed. They're also proactive about finding ways to keep improving the campaign. Having the data pushed directly into our CRM is a big plus as well.

Cons

A few things could still be improved. There's currently no option to set an Out of Office reply for prospects who respond to the emails. Reporting is also a bit limited since you cannot view combinations of factors like company size and job title together in a single table. It would also be much better if exclusions could be pushed from our CRM into the tool automatically because right now that part has to be done manually.

“good for valuable leads”

Pros

We started using it in August 2020 and it has already delivered some very good leads for our sales team to work on including a couple of larger contract wins so far. The platform is easy to use and it also offers a lot of useful reporting and data that helps us stay informed.

Cons

At this point I really don't have any improvement suggestions for the software. It's easy to use and provides plenty of helpful information.