“offer fantastic support”

Pros

It is easy to use and there was plenty of support along the way. The ongoing account management has been especially valuable, with regular review meetings to track progress and make adjustments when needed. On top of that whenever we've wanted to launch specific campaigns, the team has helped get them set up quickly and in a cost-effective way.

Cons

There really haven't been any major downsides. We've worked with them for 3 years and every now and then a contact hasn't been the right fit but aside from that there's nothing significant to complain about.

“Good tool”

Pros

They really care about the results we get and actively help shape our campaigns so they're as optimized as possible. We've seen good returns from working with them.

Cons

Sometimes segmenting very detailed data can be a bit tricky so drilling down into really specific information is not always easy.

“Strong reach for marketing”

Pros

It delivers excellent support for growing and engaging our marketing customer base.

Cons

There are hardly any downsides since it performs well across all the functions we need to use.

“Quality leads but high cost”

Pros

There's usually a strong volume of quality leads coming through and the value has been very good most of the time.

Cons

Getting everything up and running takes quite a while and the cost is definitely on the high side.

“Helpful support whenever needed”

Pros

The email campaign has created a number of really promising opportunities and the amount of contact data provided has been excellent. On top of that the account managers have been incredibly supportive when it comes to tailoring the campaign and keeping us updated regularly on performance trends.

Cons

At the beginning a few of the contacts weren't quite the right fit for the services we offer. That clearly came down in part to the criteria we selected but it would still be helpful to get a bit more guidance on the best way to assess and refine that targeting.

“hidden contract terms”

Pros

It is fairly user friendly and the setup and configuration are simple enough. That said most parts of the campaign setup and day to day management are actually handled by their operations and customer success teams which comes at an added cost.

Cons

Lead quality has been disappointing and campaign updates based on tracking feedback are handled manually and often delayed which ends up frustrating prospects. They also inflate lead numbers by counting polite rejections as leads so a reply like not interested, thank you is logged as a polite decline and treated as a potential future conversion. In our first three months, we saw zero conversions from these campaigns, even though other channels were producing conversions for the same product during that time. On top of that there were hidden terms in the service agreement.

“Effective campaigns!”

Pros

The campaign results have been really effective and the team behind it has been excellent to work with.

Cons

At the moment there's no integration with Sugar CRM although I understand they're currently working on it.

“support available always”

Pros

Having a client portal that separates lead types like positive responses, referrals and deferred interest has been really useful. Their customer service has been good as well. I also liked getting a weekly email that summarized the results.

Cons

I noticed there wasn't a report showing the job titles but after I asked about it, they added one.

“inconsistent results”

Pros

It opened doors to some brilliant businesses I probably wouldn't have reached on my own so it really helped me break into the mid-market space.

Cons

The downside is the cost and while the good deals were genuinely excellent, the results just weren't consistent enough to make it work for me long term.

“packed with powerful features”

Pros

Sopro is easy to use and the range of features it offers is really extensive. On top of that the team has been fantastic and supportive at every stage.

Cons

One thing that would make it even better is being able to distinguish between an individual lead and a business lead when integrating with Salesforce although that may not be possible.

“Lead generation that delivers”

Pros

It has been very effective for reaching a large target audience by email. With consistent messaging and regular follow-ups, we've seen a clear increase in the number of leads generated.

Cons

The platform works really well while you're actively using it but it would be helpful to receive some data by email as a quick snapshot instead of having to switch over to another platform just to check in.

“Excellent tool”

Pros

Seeing exactly who has viewed our website content has been really helpful. The amount of data available is also excellent.

Cons

I feel like its lead quality could be better. I'd say about a quarter of the leads we receive aren't actual leads and only positive responses should really be counted as leads.

“Overpriced data mining tool”

Pros

It definitely showed that it can pull data from LinkedIn but the feature set is pretty average for something in this price range.

Cons

Even getting it to integrate with Microsoft 365 was extremely difficult, it seems overpriced and overall it comes across as just another data mining tool.

“Fantastic lead generation results”

Pros

Using it has not been a hassle and the team has been incredibly helpful, flexible and knowledgeable throughout. The recommendations they've made for our lead generation have had a huge positive impact on our results.

Cons

Honestly I don't have any complaints as it's been simple to use and I wouldn't change anything.

“Higher conversions always!”

Pros

Generating leads through cold outreach has always been a tough and thankless job. With it a lot of that repetitive work is automated which makes it much simpler to spark initial interest in our product or service. That means our sales team can spend their time on prospects who are more likely to want to hear from us. We're seeing better success rates and the team seems more motivated as a result.

Cons

We're still in the early stages of using the software but up to this point the experience has been positive throughout.

“all in one dashboard that works”

Pros

Everything is very easy to use, with a user friendly dashboard that keeps everything in one place. Being able to fine tune email templates and segment by sector, company and job role really helps you reach the right businesses and get better responses from the ones that are actually relevant to you.

Cons

Honestly there wasn't anything to dislike as it's been really impressive overall.

“Useful insights, basic syncing”

Pros

It is pretty easy to use and it keeps each campaign backed by current data and analytics.

Cons

The lead syncing into our CRM seems too all or nothing. I'd prefer it to add only the positive responses to the database.

“has a very capable team”

Pros

The tool provides access to the market, backed by a very capable team and good design.

Cons

There's not much to complain about aside from the data set size not being fully applicable to our needs.

“very effective results”

Pros

It's simple to use, works well and delivers strong results backed by excellent data.

Cons

Nothing comes to mind that really needs improving.

“Fixed costs, strong reporting”

Pros

One thing that really works well is having all new customer acquisition costs fixed. The hub is also excellent, with strong reporting and detailed company information that's genuinely useful.

Cons

The downside was needing to set up an additional CRM to integrate with it so new leads could be moved further along by our internal sales team.