360 CTI: Pricing, Free Demo & Features

Last Updated Sep 8, 2026

Overview

360 CTI helps businesses keep customer conversations connected with their wider sales and service operations. While advanced features may require additional configuration, it offers a focused way to bring calling closer to everyday workflows. Overall, it is well suited to Salesforce-based teams handling frequent customer interactions.

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Starting Price

Custom

360 CTI Specifications

Interactive Voice Response (IVR)
Call Recording
Call Monitoring
Call Reporting and Analytics
CRM Integration
Omnichannel Support
Predictive Dialing
Call Scripting
Real-Time Dashboard
Voicemail and Callback Management

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What Is 360 CTI?

360 CTI is a Computer Telephony Integration (CTI) that extends Customer Relationship Management (CRM) workflows into business calling operations. Rather than functioning as a separate phone system, it connects voice activity with Salesforce records, workflows, and customer context. Its broader role is to support calling across sales, service, operations, and remote teams. The platform extends beyond conventional CTI through Artificial Intelligence (AI)-assisted calling capabilities.

Additionally, the software's 'AI Voice Agent' helps users handle initial inbound or outbound conversations and identify caller intent. It can also qualify leads, schedule meetings, and escalate conversations to other team members. Users can then transfer the interaction context to the Salesforce record, reducing the need for agents to reconstruct what happened during the call.

What Is 360 CTI Best For?

The software is best known for its 'Salesforce Mobile Call Management'. This feature lets field and remote teams handle business calls without Salesforce desktop access. Agents can make and receive calls from mobile devices while viewing caller details and related Salesforce records. They can also search for contacts by name or number, review incoming, outgoing, and missed call history, and add dispositions or notes after each interaction. Call data then syncs with Salesforce in real time, including call outcomes and other activity details.

Additionally, teams can use assigned business numbers for outbound calls, keeping customer communications separate from personal numbers. This mobile calling workflow helps field teams respond quickly while maintaining consistent CRM records away from the office.

How Much Does 360 CTI Cost?

360 CTI cost is estimated to fall between $15 and $60/user/month, based on benchmarks for comparable Salesforce CTI and sales-engagement solutions.

In addition to the base subscription costs, organizations should account for the following expenses:

Implementation And Salesforce Configuration: $500–$5,000, depending on deployment complexity
Salesforce Integrations And Customization: $1,000–$10,000, based on integration scope and workflow requirements
Admin And User Training: $500–$3,000, depending on team size and training requirements
Telephony And Call Usage: $0.01–$0.20/minute, depending on destination, call type, and carrier
AI-Powered Translation And Advanced Calling Features: $0.02–$0.10/minute for AI-enabled voice processing, translation, transcription, or related capabilities

For pricing tailored to your organization’s requirements,request a custom 360 CTI pricing estimate.

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

360 CTI Integrations

The platform supports integration with CRM tools and with the Salesforce ecosystem.

How Does 360 CTI Work?

Here's how you can get started with the software:

Install 360 CTI from Salesforce AppExchange and activate it inside Salesforce Lightning
Configure call routing rules, IVR menus, and agent skill tags for inbound calls
Set up power dialer sequences and click-to-dial for outbound campaigns
Manage agent availability status to control live call distribution
Place and receive calls directly from lead, contact, and case records
Capture call transcripts, sentiment cues, and coaching prompts during live conversations
Log call outcomes, notes, and follow-up tasks automatically to Salesforce
Review call volume, agent activity, and routing accuracy through Salesforce dashboards

See how the platform fits your calling workflows by scheduling a free 360 CTI demo.

Who Is 360 CTI For?

360 CTI caters to a wide range of industries and sectors, including:

Real estate
Non-profit
Financial services
Education
Professional services
Healthcare

360 CTI Use Cases

Based on our analysis of user feedback and 360 CTI features, we have identified key scenarios where this software is a good fit for Salesforce-based sales, service, and contact center teams:

1. Real Estate Teams Managing High-Intent Buyer And Seller Inquiries

With 360 CTI, real estate teams can centralize calling, lead qualifications, and follow-up activities into Salesforce. Agents can use click-to-dial and automated outreach while retaining conversation history within lead records. The platform also supports IVR and call distribution, helping teams manage larger inquiry volumes without creating disconnected calling workflows. These offerings help users to follow up with new inquiries quickly while keeping every interaction tied to the right lead

2. Healthcare Providers Reducing Transfers Across Patient Service Departments

Healthcare providers need to actively coordinate calls covering appointments, billing, care coordination, follow-ups, and general inquiries. The platform's 'AI Call Routing' enables users to direct patients according to the nature of their request, helping them reach the appropriate team. Agents can retain call context within Salesforce, so call duration, notes, outcomes, and next steps can be easily logged.

3. Financial Services Teams Handling After-Hours And Overflow Client Calls

Financial services teams with inquiries arriving outside regular agent coverage can extend their calling workflow through 360 CTI’s 'AI Voice Agent'. Through this feature, teams can handle routine conversations, identify caller intent, and escalate requests to the relevant department. This setup provides an additional layer of coverage without requiring live agents for every incoming interaction.

4. Professional Services Firms Connecting Client Calls With Projects And Billable Work

Professional services teams can link calling activity with Salesforce records while supporting call routing, conferencing, and billable-time tracking. Teams can also retain transcripts and conversation insights alongside client information, rather than maintaining separate communication records. Plus, the software helps automate follow-ups and appointment handling to keep client interactions aligned with active engagements.

Is 360 CTI Right For You?

360 CTI is a practical fit for sales, service, and contact center teams that manage customer interactions through Salesforce. Developed by 360 Degree Cloud, a Salesforce Summit (Platinum) Partner, it provides a Salesforce-native calling environment for teams that want telephony closely integrated with their CRM workflows.

The platform supports various organizations, including Together TV, Mojo, Abbott, and PageGroup. For businesses handling customer information through their calling operations, 360 CTI also highlights data-security measures designed to protect call logs, recordings, and customer data.

Still evaluating 360 CTI? Call us at (661) 384-7070 to discuss whether it fits your business needs.

360 CTI Features

Call Routing And Distribution

The software's 'Inbound Calls' tool helps team reach the right agent through automated distribution based on availability, priority, and skill. Users can also guide callers to the correct departments through Salesforce IVR menus. Plus, its sticky agent logic is resourceful in reconnecting returning callers with the same rep to preserve context. Together, these tools assist businesses in cutting transfers and reduce the time prospects spend waiting for a resolution.

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Agent And Lead Management

Every inbound call that does not match an existing record automatically creates a Salesforce lead. Agents can set their status as online, away, or offline to control which calls reach them. This helps keep availability visible to the whole team in real time. As a result, teams deal with fewer missed opportunities and faster handoffs when a member steps away from their desk.

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Call Monitoring And Compliance

360 CTIL empowers supervisors to listen to live calls silently to check quality without disrupting the conversation. Its call whispering lets a manager guide an agent in real time, while the customer hears nothing. Additionally, the software's number masking feature helps protect customer phone numbers during demos, training, and day-to-day interactions. Its consent capture and audit logs also help representatives support compliance reviews across regulated industries like healthcare and finance.

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AI Call Translation

Businesses can translate live calls in real time through 360 CTI's 'AI Call Translation' feature, so both sides can speak their local languages. It helps cover more than 50 languages with low-latency processing to keep conversations flowing smoothly. Teams can sync translated summaries, transcripts, and outcomes to the Salesforce contact record. This removes the need to staff multilingual agents for every market a business serves.

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AI Call Coaching

360 CTI's 'AIVA' module allows teams to transcribe calls in real time and flag sentiment shifts as the conversation happens. Its live prompts also help agents handle objections and stay on track without breaking their flow. Uses can tag key details and write to the correct Salesforce fields after each call. Moreover, managers can use this data to identify coaching opportunities from actual conversations instead of self-reported summaries.

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Power Dialer

The software's 'Power Dialer' helps businesses move representatives through outbound call lists in a controlled, structured sequence. Users can remove idle time between calls, so agents can spend more time in live conversations. This approach helps support high call volume outreach for sales and collections teams working large contact lists. Combined with automatic logging, users cn focus on the conversation rather than dialing and note-taking.

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Pros And Cons of 360 CTI

A quick look at 360 CTI's strengths and weaknesses to
help you decide if it's the right fit

Pros

Easy integration reduces setup effort and speeds up deployment
Broad feature coverage simplifies calling workflows for sales teams
Missed-call forwarding enables teams to respond faster to important calls
Out-of-office routing helps maintain call coverage when agents are away
Supports 50+ languages, helping teams overcome language barriers

Cons

Limited admin access controls can make user management less flexible
Missing local DID numbers can create friction in customer interactions
Manual call adjustments can slow balanced team call distribution

360 CTI Reviews

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Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What types of pricing plans does 360 CTI offer?

The software's cost is estimated to range between $15 and $60/user/month. You can also request a personalized 360 CTI price quote now.

Does 360 CTI have a mobile application?

Yes, it offers a mobile app.

Does 360 CTI offer an API?

Yes, it offers an API.

What level of support does 360 CTI offer?

The platform offers support through live chat and email.

What language does 360 CTI support?

The 360 CTI software is primarily available in English. However, its 'AI Call Translation' tool supports 50+ languages.

What other apps does 360 CTI integrate with?

The platform supports integration with Salesforce and CRM systems.

Who are the typical users of 360 CTI?

Businesses across various industries, including financial services, professional services, real estate, healthcare, education, and non-profit, benefit from 360 CTI features.