Calltracks Reviews

Pros

At first, this struck me as just another standard product making a lot of promises so I wasn't sure it would actually deliver. It ended up being a really pleasant surprise. It does exactly what it's supposed to do by tracking every call alongside the related website interactions. It gives us a clear paper trail showing where each call originated. That kind of information matters a lot to our team because it helps shape our marketing strategy, shows us where to focus our efforts and also supports our data analysis.

Cons

There really wasn't much for me to dislike about this product. If I had to point to anything, it would be that finding the exact function you want can sometimes feel a bit frustrating though it's never enough to completely stop your work.

Pros

Managing my company's calling activities has become much more organized with this app and it has also helped improve overall performance. Another thing I really appreciate is the customer service team. They genuinely treat you like a valued customer and take the time to answer every question you have.

Cons

The software could be a bit challenging for some first time users because, while the features are clearly defined, using certain parts of it can feel somewhat complicated.

Pros

Right from the first interaction, it captures all of the client information accurately which is something I really appreciate.

Cons

At this point, I haven't run into anything I dislike about the product.

Pros

It does a really good job of tracking phone call statistics and makes it simple to compare results with a number of other competitors.

Cons

One thing missing is more detailed reporting around dropped call statistics.

Pros

One of the biggest advantages is the ability to track calls in real time and even review the conversations themselves. It also offers flexible pricing options so you can pay the way that suits you best, whether that's per call, per minute or another model. For commercial use, it's especially helpful since it provides useful tracking details like the postal code the call comes from.

Cons

A limitation is that the software only works with incoming PSTN and VoIP phone line types. It's also not a free solution and privacy can feel somewhat limited when it comes to users' calls and conversations.

Pros

A feature that I greatly appreciate is the keyword tracking. It shows us which terms people connect with us when they call and it also points out the keywords we're using that aren't performing well. It feels like having ongoing A/B testing running all the time which helps a lot with optimization.

Cons

The downside is the price since it's fairly expensive. I'd mainly recommend it if you're running a large call center and need to track sales closely along with what's actually driving them.

Pros

From setup to day to day use, the platform does the job well. It uses lightweight JavaScript on the site so implementation is simple and the Google Analytics integration is a big plus. The reporting is detailed, with plenty of information on every single call, including clear, high quality audio recordings. When stacked against similar services, it's especially cost effective for businesses handling lower call volumes.

Cons

Getting around the interface can be pretty confusing at first and it takes some time to figure out where everything is and what to click. On top of that certain tasks can only be handled by their staff on the back end which means you end up contacting Support fairly often. The account structure also feels a bit outdated and awkward, almost like different features were added over time instead of being built as one cohesive system.

Pros

Being able to see call volume by keyword has been incredibly helpful for cutting down our paid search spend.

Cons

It's also been really useful for keeping an eye on how staff members handle calls.

Pros

It's simple to use, easy to understand and it works well for the basics.

Cons

The feature set is pretty limited and there's no integration with Analytics which makes conversion tracking weak and leaves you without the detailed data you really need.

Pros

Something that's made a huge difference is how responsive and helpful the support team has been. On top of that the Universal Analytics integration is so smooth that it's completely changed the game for our clients' businesses.

Cons

For clients who want to use this platform, the reporting option is available in a branded version but they don't offer a fully white label version.