Prismana

Pros

Being able to see exactly which pages companies visited has been incredibly useful for our team. It gives us a much clearer picture of which content is actually performing well. We can follow user and company behavior as they move through the site, see how long they spent on specific pages and identify where they came from, whether that was direct traffic, referrals, Google and more.

Cons

Pricing can become a bit complicated when one company has multiple domains. On top of that, changes in Google Analytics privacy policy also led to some changes within Leadfeeder.

Pros

Working as the Sales Operations Manager for a marketing company, we brought in Prismana to strengthen our lead tracking and right away it exposed how inaccurate our old system had been. It showed us that many leads were actually coming from completely different sources than we had assumed. A lead we used to label as a direct visit from our company website often turned out to be a social media first touch instead. In a lot of cases someone would first discover us through a paid Facebook post, then leave, come back later by going straight to our site and submit a contact form for one of our reps. Without this platform, we never would have known that customer originally came from a paid social campaign and would have continued assuming they found us through a direct internet search. That visibility finally let us understand what our paid social campaigns were really contributing which helped us decide when to invest more and when to shift direction. We also started using it's phone number swap tracking which changes the number shown on our website to a campaign specific number so every inbound call can be tied back to a particular marketing effort. Before that, we had to ask customers how they heard about us. After Prismana, we already had the answer. In my view, Prismana is absolutely worth every penny.

Cons

I have absolutely no complaints.