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Candid

Candid

Last Updated Oct 14, 2025

Overview

Candid equips brands with tools to transform social content into powerful commerce experiences. Although teams new to advanced CMS features may need brief onboarding, its automation and integrations make large-scale publishing efficient. Its ideal for those ready to scale authentic storytelling into measurable growth without juggling multiple disconnected platforms.

Overall Rating

Based on 2 users reviews

4

Rating Distribution

Positive

100%

Neutral

0%

Negative

0%

Starting Price
Custom

What Is Candid? 

Candid is a content commerce platform designed to help brands harness user-generated and influencer-generated content for sales and engagement. It streamlines the discovery, curation, and activation of community visuals across websites, campaigns, and storefronts. With tools for automation, moderation, and audience insights, it enables marketing teams to transform organic content into consistent, on-brand experiences that drive measurable business impact.

Candid Pricing 

Candid pricing is based on annual billing, number of users, and feature inclusions. The plans start at:

  • Essentials – $249/month (billed annually)
  • Premium – $499/month (billed annually)
  • Luxury – $699/month (billed annually)
  • Enterprise – $999+/month (billed annually)
  • Enterprise (Global)– $5,000/month
  • Rights Management Only– $100/month (billed monthly)
Contact us to get a personalized Candid pricing quote for your business today!

Disclaimer: The pricing is subject to change.

Candid Integrations 

The software supports integration with multiple systems and platforms, such as: 

Book a Candid demo to learn more about its integration arrangements.

Who Is Candid For? 

Candid is ideal for a wide range of industries and sectors, including: 

  • Apparel
  • Furniture
  • Beauty
  • Technology

Is Candid Right For You? 

Candid fits businesses seeking to turn authentic community visuals into sustainable revenue. It’s suited for brands managing high-volume social content, wanting smarter filtering, or looking to unify influencer contributions with consistent merchandising. The platform’s strength lies in automating content workflows, maintaining brand relevance, and making social proof a repeatable growth driver.

Still doubtful if Candid is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Pros And Cons of Candid

Pros

  • Streams UGC to key channels to build trust and increase conversion rates

  • Multi-method rights requests with compliance logs and high approval rates

  • Seamless integration with e-commerce platforms

Cons

  • Needs steady, high-quality UGC flow for optimal performance

  • Feature-rich setup may require technical expertise

Frequently Asked Questions

No, it does not have a mobile app.

It supports the English language by default but it offers multi-language localization.

Candid price plans include Essentials at $249/month, Premium at $499/month, Luxury at $699/month, Enterprise at $999+/month, Global Enterprise at $5,000/month, and Rights Management–only at $100/month. Contact us to get a tailored Candid cost estimate.

It offers support through help desk and ticket system.

Yes, it does offer a REST API.

It integrates with platforms including, Shopify, Magento, BigCommerce, and WordPress.

Candid software serves industries and sectors such as apparel, furniture, beauty, and technology.