Food Production, 11-50 employees
More than a year
“a treasure for marketers”
Pros
The data collection will help us create a much more refined communication plan thats tailored to our clients needs allowing us to personalize messages. CustoCentrix also offers a geomarketing module which we have not started using yet but will definitely find useful in the future.
Cons
It is not always easy to find the information I am looking for on the platform.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Marketing and Advertising, 11-50 employees
More than a year
“practical solution for retail professionals”
Pros
I really like the data collection method, the way data updates are shared across different locations which eliminates data quality issues and the seamless integration with our POS system. Plus the level of GDPR compliance through MyFreedelity is reassuring. Also the functionality is quite impressive covering loyalty program management, geomarketing, catchment areas, marketing automation and RFM segmentation.
Cons
Not really anything. As the advantage of having everything integrated is much more valuable than using some specialized solutions that are complicated to connect together.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
10