Dairy, 500+ employees
Less than a year
“Powerful measuring tool”
Pros
WoowUp is a great CRM that allows us to understand much more about our customers behavior and make decisions based on that information.
Cons
The automatic mailing campaign report still has some features that I feel like need further development.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Sports, 51-100 employees
Less than a year
“Lacking in so many areas”
Pros
The team's support in terms of follow up, advice, strategy and reporting is invaluable. It is great that they work closely with our internal team to boost the brand and develop new strategies and the platform itself is very user friendly and easy to use.
Cons
It has many areas for improvement especially in terms of reporting and data visibility. I personally think some features could be more user friendly and customizable to better meet our needs.
Rating Distribution
Ease of use
7
Value for money
5
Customer Support
6
Functionality
5
Marketing and Advertising, 500+ employees
Less than a year
“A practical and powerful tool”
Pros
This software is very user friendly. Plus learning how to use the platform is simple and effective and the information is always clearly visible in the reports.
Cons
Sometimes the response times from technical support do not align with the urgency we expect as clients which can lead to issues with deadlines or time sensitive promotions.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
9
Functionality
8
Apparel & Fashion, 101-500 employees
Less than a year
“Proven to be a strong business partner”
Pros
It is an easy to use tool with great omnichannel coverage that meets all our business needs. On top of that, the strategic support is fantastic and they are always ready to help with anything we need.
Cons
Nothing to report for now as the platform has met our needs so far.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Retail, 51-100 employees
More than a year
“Strengthened customer loyalty”
Pros
The synchronization with Vtex, ready to use remarketing campaigns for our leads and customers and the integration with Facebook Ads and Google Ads are all awesome features.
Cons
Well, the lack of a heatmap report is a drawback. If it were available, it would help us make improvements to our designs
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
9
Retail, 101-500 employees
Less than 6 months
“Positive experience so far”
Pros
WoowUp automations and the analytics it offers for campaigns and product management are excellent.
Cons
The segmentation options could be more userfriendly and I feel like there is limited adaptability in features depending on the company or industry.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
9
Cosmetics, 101-500 employees
Less than a year
“Complete and highly professional”
Pros
It has got everything an eCommerce manager could ask for. For instance it has comprehensive, useful tools and features that make managing my business so much easier.
Cons
At times I find it hard to locate certain features.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
9
Functionality
10
Textiles, 11-50 employees
Less than a year
“Practical and useful”
Pros
The best feature to me of the platform is the versatility of its filters to create customized segments and analyze metrics effectively.
Cons
Data synchronization was a bit difficult but it was worth it as the team supported us throughout the process.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
10
Retail, 101-500 employees
More than a year
“Premium CRM and business partner”
Pros
I would say it is a great platform for businesses that want to take their operations to the next level and work with their database in an omnichannel way. It offers several options for configuring automatic flows for recurring actions like replenishment as well as product recommendation features.
Cons
In the analytics section it would be helpful to have a date comparison feature. Also I would like to have add options for A/B testing and heatmaps.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
9
Functionality
9