Wati Reviews

Pros

Bringing all of our WhatsApp customer communication into one place has helped us handle enquiries in a much more organized way. The shared team inbox, automation rules, contact management, routing and AI features have been especially valuable. We now have far better visibility into conversations and it is much easier to manage handovers, assign ownership and keep follow-ups structured across the team.

Cons

Initial setup and automation configuration can take a while to fully understand especially when AI agents, routing rules, permissions and multiple channels are all involved. A more easy and simple setup process would make onboarding much easier.

Pros

The part I appreciated most was the fresh, modern interface the quick and easy setup and the mobile app which made it convenient for our team to handle customer conversations while away from the desk. In terms of usability and design, it is genuinely very user-friendly.

Cons

The biggest drawback for me was the lack of proper personal customer support when technical problems came up. From the very beginning, we had issues with the WhatsApp calling feature, clients were able to call us but we often could not hear them and ended up having to call them back. We reported this several times but most of the responses felt automated or AI-generated rather than like real technical help. I was also very disappointed with the refund policy. Even though the calling feature never worked properly for us, our refund request was rejected. On top of that, we still had about USD 50 in unused conversation credits that were not refunded either.

Pros

Building chatbots with it is very easy and the voice and text agents make it useful for a wide range of use cases.

Cons

Because it is not very well known, it can be hard at first to find reviews or feedback from other users.

Pros

The quality of the leads has been really good. It's an excellent platform for generating interest and has become an essential part of our social media advertising.

Cons

Honestly there's nothing significant to complain about. I haven't run into any issues so I can't really point to a downside.

Pros

Having all WhatsApp conversations managed from one place makes daily support much easier. The interface is easy and tools like automation, quick replies and the chatbot save a lot of time. It is especially helpful for handling multiple customer inquiries efficiently.

Cons

There are occasional delays and some features could offer more customization. The pricing can feel a bit expensive for smaller teams and the initial setup may take some time to fully understand.

Pros

Dashboard is very user-friendly and easy to work with which makes the platform simple to use overall. The analytics are genuinely useful and the WhatsApp integration works really well.

Cons

Pricing is higher than some competing options. It would also be better if omni-channel integration included ticket support for email and SMS.

Pros

Having all of our social media activity gathered in one place has been a big plus. It also lets us track different kinds of engagement and assign the right type of response to each one.

Cons

Biggest downside has been the bugs. Unfortunately, we've run into several this year, ranging from client names displaying incorrectly to broken connections with other social media accounts.

Pros

From day one, it has been easy to use, cost-effective and it keeps our message sending smooth and easy to track. The customization options especially how messages appear on the recipient's phone, make it even more useful.

Cons

There are still a few bugs and issues, like reminders sometimes not triggering on the Meta side so you need to double-check them. That said, with the ongoing improvements and fixes, I believe it should continue to get better.

Pros

Right away the automations stood out for being efficient, fast and easy to manage. The platform has also been very user-friendly and compared with other options, it feels much more dynamic.

Cons

At this point, I really like everything. Most of the features work very well and I'd also point out that the support team has been helpful even during business hours in other countries.

Pros

What impressed me most was the customer support and the chatbot. Both have been genuinely helpful for me. Setting up and implementing the chatbot was very easy which I really appreciated. I also loved that it integrates with Google Sheets which is definitely an added advantage.

Cons

The main downside is the server reliability. A lot of the time it shows timeout errors or says no conversation found which is very disappointing for me.

Pros

Campaign setup feels pretty easy and the retry mechanism is really great which makes it stand out from other options.

Cons

Updating user attributes can be slow and fairly time-consuming. There's also a slight learning curve at the beginning.

Pros

After trying several products over the years, we finally landed on one that really meets our needs. It has been very helpful for managing leads and handling auto-nurturing and we have been using it for the past couple of years.

Cons

At first, it felt a bit complex but it becomes easier once you spend some time with it. That said, it still needs better clarity especially in the how-to sections.

Pros

Staying connected with customers is very easy which has helped our business grow in a really positive way while still keeping that personal touch with each individual.

Cons

The Google Sheets plugin has occasionally crashed without warning which caused a small delay in our work but it has only happened a few times and the support team helped us each time.

Pros

From day-to-day use, setting up chatbots has been smooth and easy. The APIs for sending messages are easy to work with and the support team responds quickly whenever needed. We use it every day.

Cons

So far, I really have not run into many issues while using it. Our experience with both the product and the support team has been very positive.

Pros

Setting up a chatbot here is easy and convenient. Both technical and non-technical people can understand how to use it very quickly.

Cons

It does not support a multi-agent setup so only one user can manage it. Since our platform is focused on case management, it is not the best fit for our use case. Even so, we still plan to use it for lead capture in marketing.

Pros

The platform feels like great value for the price, with a user-friendly UX/UI and fewer bugs than expected during setup. It also supports plenty of APIs which is a big plus.

Cons

Don't expect a lot of hand-holding from customer support. The human support team is also relatively slower compared to some other providers.

Pros

Keeping client conversations moving is easy and everything stays neatly organized in one place. Tagging coworkers, notifying the right people, sharing updates and working together in the same chat all feel very smooth and easy.

Cons

Chatbot still has room for improvement. At times the automation options feel a bit limited and not flexible enough for more complex workflows and getting it set up properly can take a while.

Pros

For WhatsApp Business, this product feels like a perfect match. It includes all the key features needed for broadcasts, automation, chat handling, chatbots and API integrations.

Cons

Billing ledger could use some improvement. It currently doesn't show when the last payment was made or the amount paid and that's really the only issue.

Pros

The interface feels clean and simple and scheduling broadcasts is very easy. The quick turnaround on template approvals is a real standout.

Cons

There's nothing major to complain about but I'd still like to see a feature that lets us delete multiple contacts at once or select more than 100 at a time.

Pros

After spending quite a bit of time with it, I can say it has definitely been worth the money for me. The broadcast messaging feature has made sending messages much more effective and so far I still have not run into any bugs or issues. It has been working really well for me.

Cons

The only part I like the least is sending images since it is a bit inconvenient that I have to save the image locally first before I can send it.