Whitespark: Pricing, Free Demo & Features

Last Updated Oct 15, 2026

Overview

Whitespark offers local Search Engine Optimization (SEO) tools that help businesses improve visibility, manage citations, and track search performance. While its extensive features may initially feel overwhelming for non-technical users, its ranking insights, citation management, and review-focused tools make it a practical choice for strengthening online presence.

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Starting Price

Custom

Product Snapshot

Whitespark Discover Citation Opportunities

Whitespark Track Find And Monitor Your Citations

Whitespark Analyze Your Competitors Citations

Whitespark Specifications

Campaign Management
Customer Segmentation
Analytics and Reporting
Marketing Automation
Brand Management
Customer Feedback and Surveys
Competitor Analysis
SEO Management
Alerts/Notifications
Ticket Management

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What Is Whitespark?

Whitespark is a local SEO software suite that helps businesses and agencies manage their presence on Google and track how they appear in local search. Its Local Platform supports bulk edits to Google Business Profiles and helps prevent unwanted changes. Local Ranking Grids shows rankings across up to 225 geographic points, while Local Rank Tracker monitors local and organic search positions.

The suite also includes Local Citation Finder, which helps users discover citation opportunities and monitor existing listings, and Reputation Builder, which automates review requests. Together, these tools give teams a way to manage business information, assess search visibility across locations, and gather customer feedback.

What Is Whitespark Best For?

The platform stands out for its ‘Reputation Builder’ feature. It connects review requests, customer feedback, and review management in one workflow. For businesses managing their local reputation, it sends branded requests by email or SMS, monitors more than 100 review sites, and alerts teams to new feedback. Users can respond to Google reviews and Facebook recommendations, track ratings and Net Promoter Score, and display reviews on their websites. It is especially useful for teams that want a consistent way to gather feedback and act on it across locations.

How Much Does Whitespark Cost?

Whitespark price starts at $1/month/location for its Local Platform. Notable features of this product include bulk location edits, GBP update notifications, GBP website builder, and enhanced GBP management experience.

It follows a modular approach, where buyers can choose to pay for products they buy. It offers:

Local Ranking Grids – Starting at $10/month
Local Rank Tracker – Ranging between $14/month and $200/month
Local Citation Finder – Ranging between $33/month and $149/month
Reputation Builder - $79/month/location

Beyond the base subscription fee, buyers should also factor in the following potential additional costs:

SEO Services - Ranging from $499/month to $1,999/month
Listings Service - Ranging from $20 to $999 (one-time fee)
Yext Replacement Service - $399/location (one-time fee)
Onboarding And Setup: $99–$299 for guided onboarding on multi-tool packages
Overage Charges: $0.10–$0.25/additional keyword or search beyond plan limits
White-Label Reporting: $20–$50/month for white-labeled client reports
Data Migration: $150–$500 as a one-time project fee

Request a personalized Whitespark pricing quote for your business today!

Disclaimer: The pricing is subject to change.

Whitespark Integrations

Its ‘Review Builder’ product integrates with more than 100 review websites. These include:

Foursquare
Facebook
Google
Tripadvisor
Avvo

How Does Whitespark Work?

Follow the steps outlined below to start using Whitespark after you have logged in to the platform:

Set up your business locations by entering NAP details (name, address, phone) for single or multiple locations you want to manage
Track local rankings by adding target keywords and monitoring position changes at the city or geo-grid level
Search for citation opportunities using the citation finder to see where competitors are listed and where your business is missing
Build and correct citations by submitting business listings to relevant directories and fixing inconsistent NAP data
Manage your Google Business Profile by editing location details in bulk and monitoring for unwanted changes
Monitor reviews across multiple platforms to keep track of new customer feedback as it comes in
Request reviews from customers through automated outreach to grow review volume over time
Review reporting dashboards to check ranking trends, citation status, and reputation metrics in one place

Want to learn more about its functionality? Book a free Whitespark demo today!

Who Is Whitespark For?

Whitespark is ideal for a wide range of businesses and professional sectors, including:

Digital marketing agencies
Legal services
Real estate
Contractors
Multi-location enterprise

Whitespark Use Cases

Based on our analysis of Whitespark features and user reviews, we have identified the following situations where the platform is a good fit:

Franchise Marketing Teams Maintaining Accurate Location Profiles

A franchise with multiple branches may need to update opening hours, contact details, or services across its Google Business Profiles. Whitespark supports this workflow by letting the central team make changes in bulk and alerts them when profile information changes unexpectedly. This helps businesses maintain consistent, accurate information across locations, even when individual branches also manage their own profiles.

Local SEO Agencies Checking Rankings Across Neighborhoods

Whitespark’s ranking grids give agencies a view of how a client appears in searches from different parts of its service area. An agency working with a dental clinic, for example, can compare visibility near the practice with visibility in surrounding neighborhoods. The results can help shape location-specific SEO work and client reports. Reviewers highlight how its ranking automation helps save time.

Businesses Setting Up Listings For A New Branch

Opening a new location means getting its details onto relevant business directories. Whitespark helps the marketing team find sites where competitors are listed and keep track of the new branch’s listings. It suits businesses that repeat this process each time they enter a new area. It also helps teams identify citation gaps and build a more consistent local search presence as they expand into new markets.

Customer Service Teams Keeping Up With Reviews

Whitespark can be used by businesses with several locations to monitor reviews from Google, Facebook, and other sites throughout the day. It brings new feedback to the team’s attention so they can respond and follow up on complaints. This is useful when reviews would otherwise be checked separately by different branch managers.

Is Whitespark Right For You?

Whitespark is a good fit for local businesses, franchises, and SEO agencies that need to manage Google Business Profiles and measure search visibility across locations. A business focused mainly on local search can use the suite to see how its locations appear in different areas and keep its public information current

For security, Whitespark uses encrypted communication with its servers, limits access to personal information to people who need it to provide its services and does not store credit card information on its servers. Its Local Citation Finder helps teams discover and track listings, making it relevant for businesses reviewing how consistently they appear across local sources. It is used by renowned names, such as Marriot, Expedia, and Staples.

Still doubtful if Whitespark is the right fit for you? Connect with us at (661) 384-7070 for further guidance.

Whitespark Features

Local Ranking Grids

This feature shows how a business ranks in searches made from up to 225 points across its area. Users can compare grids from different dates or view a competitor’s rankings alongside their own to see where visibility changes. The ‘Analyze’ tab adds trends, competitor review activity, and Google Business Profile changes to that picture. Agencies can share live, white-label grids with clients or export the data for reports.

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Local Rank Tracker

This feature measures a business’s position in Google and Bing, local and organic results across desktop and mobile searches. Teams can track keywords for specific locations, postal codes, or coordinates, then filter the results to see how rankings change over time. Competitor comparisons help show where other businesses appear above them, while the Google Business Profiles report helps identify duplicate listings and compare locations.

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Local Citation Finder

Whitespark helps businesses see where they are mentioned online and where they may be missing a listing. It compares their citations with those of highly ranked competitors, then highlights sites that accept new business submissions. Users can review mentions across directories, blogs, news sites, and other sources, and export competitor comparisons through a PDF or CSV.

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Pros And Cons of Whitespark

A quick look at Whitespark's strengths and weaknesses to
help you decide if it's the right fit

Pros

Competitor citation searches help users find relevant listing opportunities
Automated rank tracking and location specific data save time on client work
Clear and useful reports for monthly client updates
Shareable grids make local SEO results easier to discuss with clients
Review alerts help teams respond to customer feedback promptly

Cons

Suggested sources may require manual review
Entering information for multiple clients may take time
Setting up large keyword sets across many locations can be time consuming

Whitespark Reviews

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Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What other apps does Whitespark integrate with?

Whitespark integrates with different third-party systems such as Facebook, Google, and Tripadvisor.

Who are the typical users of Whitespark?

The platform is mainly used by digital marketing agencies, multi-location enterprises, real estate businesses, and legal services.

Does Whitespark offer an API?

Yes, it offers API access.

Does Whitespark have a mobile app?

No, it doesn’t have a mobile app.

What language does Whitespark support?

Whitespark software is available in English.

What level of support does Whitespark offer?

Whitespark offers customer assistance via phone, email, and help center.

What types of pricing plans does Whitespark offer?

The vendor offers a modular pricing structure. Its products include Local Platform (starting at $1/month location), Local Ranking Grids (starting at $10/month), Local Rank Tracker (ranging between $14/month and $200/month), Local Citation Finder (ranging between $33/month and $149/month), and Reputation Builder ($79/month/location). Get in touch for a tailored Whitespark cost estimate.