Anonymous
Retail, 1-10 employees
More than a year
“saves us time”
Pros
More built-in features come included here than with a lot of other online shopping carts. The setup process is pretty easy too so getting a store up and running doesn't take much time.
Cons
Theme and storefront customization isn't quite as simple as it could be. If you make changes to the source code, you really need to keep track of everything you did since those edits won't carry over when the site theme gets updated.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Megha Rajpara
Computer Software, 11-50 employees
Less than a year
“excellent order management”
Pros
The order management system has been a standout for me and works really well.
Cons
It's a little expensive for me and this is the only issue with this tool.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Tim Roi
Automotive, 1-10 employees
More than a year
“reliable and customizable platform”
Pros
Using this platform regularly for custom e-commerce builds, it's become our go-to choice. It's user-friendly, dependable and offers plenty of customization which makes it a strong fit for the kind of sites we develop.
Cons
Monthly pricing model is a turnoff since it's tied to trailing 12-month sales. I get the reasoning behind it but clients with higher-ticket products can hit the limits pretty quickly. Since competing platforms don't usually structure pricing this way, it can be a bit tougher to position and sell this tool to potential clients because of that approach.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Dana Ross
Design, 1-10 employees
More than a year
“backend flexibility that delivers”
Pros
Stacked up against WordPress/Woo, it is really hard to beat for what it offers. The backend setup, security and overall flexibility feel like a huge upgrade and there's a lot included in the base package. WordPress can get messy and requires a lot of ongoing maintenance, while BC feels much more like a plug-and-play system. You add your content, get everything set up and can realistically be live within 24 hours. That's honestly pretty refreshing.
Cons
Customization is still limited which seems to be a common issue. The free templates feel bland and uninspiring and the paid ones are priced too high for most startups. If the budget is there, that's fine but a lot of my clients just need something fast and affordable to launch with. Even though the backend is excellent, the design side can be pretty difficult and frustrating for less experienced business owners. The newer page designer is a step in the right direction but it still doesn't quite hit the mark.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Melissa Daniels
Retail, 1-10 employees
More than a year
“ideal themes for retail startups”
Pros
Features and website themes fit really well for small business owners like us getting ready to launch a retail store.
Cons
Multi-vendor marketplace stores aren't supported by the platform.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
7
Functionality
8
William Kirk
Retail, 1-10 employees
More than a year
“flexible setup and responsive support”
Pros
Putting my site together was easy and I had plenty of options when it came to features, templates and payment processors.
Cons
Nothing to complain about at this point. Any issue that has come up has been handled over the phone and on the rare occasion it needed to be escalated to second-tier support, it was resolved.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Taram Mahama
Supermarkets, 1-10 employees
Free Trial
“very satisfied with the service”
Pros
I'm very satisfied with the service overall. The products are simple to use and everything has worked well for me.
Cons
No cons here. Everything is in order and I haven't run into any inconvenience at all.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
James Rogers
Retail, 1-10 employees
More than a year
“excellent customer group control”
Pros
Compared with other platforms we've tried, this one gives us far more room to customize things. A smaller store could probably get by with simpler software but our business handles a high volume of orders along with multiple customer tiers and pricing groups. It helps us keep all of those groups organized separately without sacrificing the level of customer satisfaction we want to deliver across the board.
Cons
There are still a few customization features missing. Because of that, we've been somewhat limited in the different types of sales we can run. We understand that supporting this can be complicated when you're managing thousands of products and several customer groups but it's definitely something we hope gets added down the line.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
9
Jason Kugler
Printing, 1-10 employees
More than a year
“love the regular updates”
Pros
Interface was organized in a way that made sense right away and getting started with it was very easy. The software was also updated often which I appreciated. I even managed to build my first e-commerce store by myself using it.
Cons
I kept running into limitations when I tried to do more advanced things. Certain features especially "Options," felt restrictive and I was always waiting for them to improve. The pricing change was also frustrating, they removed Customer Groups from the plan I was on and my cost jumped from $29 a month to $79 a month overnight. I really wish they had grandfathered existing users in. When I reached out to complain or see if they could offer any flexibility, their response basically felt like take it or leave it so I ended up leaving.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
7
seth weinbaum
Automotive, 1-10 employees
More than a year
“simple interface”
Pros
The interface is incredibly user-friendly. Adding new products or updating existing ones takes very little effort which I really appreciate. The developers also keep improving the shopping cart and regularly roll out new features so the platform continues to get better over time.
Cons
Every now and then, newly added features can create issues on the website. That said customer service has been very responsive and helpful about getting those problems resolved quickly.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
9
Muhammad Adil Mujeeb
Information Technology and Services, 500+ employees
More than a year
“selling products made easy”
Pros
When comparing it with most site builders out there, I have observed that this one comes packed with far more built-in functions. It also offers strong support for Amazon, Facebook and Instagram which makes selling and marketing products across those channels really useful.
Cons
Interface isn't very user friendly and editing the website can be frustrating at times because of how complicated the UI feels. Another major issue is that there still isn't a mobile app available.
Rating Distribution
Ease of use
6
Value for money
7
Customer Support
8
Functionality
7
Rebecca Montrone
Health, Wellness and Fitness, 1-10 employees
More than a year
“24/7 support available”
Pros
Running a healthcare practice with both a physical location and an online shop means I need something dependable and it has been exactly that. It's been very simple to work with and after more than 10 years using it, I'm still extremely happy with the platform. Their customer support is excellent too quick to respond, very helpful and available around the clock 24/7.
Cons
Only thing I'd love to have is the option to create a printable catalog directly from the system. That said I'm not even sure other software offers that so it's not really a complaint.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Asher Jurgens
Consumer Goods, 11-50 employees
More than a year
“order management done right”
Pros
Order management is where it really shines which is exactly what matters most for an online store. The integrations are simple and reliable, the reporting and analytics cover everything I need and the scalable pricing model is a nice bonus on top of it all. Overall it's an excellent product.
Cons
I don't have much to complain about with this software. If I had to name one thing, it would be the constant prompts to change my password every three months that part gets pretty annoying.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Alice "Bess" Maclean
Apparel & Fashion, 1-10 employees
More than a year
“top tier customer support”
Pros
Setting up and running my website was very easy and it has been simple to keep everything maintained effectively. Whenever I've had a question or concern, customer service has been consistently helpful and quick to assist.
Cons
I still haven't been able to connect it to the Facebook shop although I haven't really spent much time on that since we'd be sending people to the website anyway.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Moises Silva
Marketing and Advertising, 1-10 employees
More than a year
“fantastic online store builder”
Pros
Building an online store with this platform has been an excellent experience. There are tons of themes and apps available to customize and expand the website and the interface is simple enough that even someone with no web development background can put together a professional-looking store. Another big plus is the strong website security which gives me a lot of confidence using it.
Cons
The platform does not let you fully export your website. You can only export certain parts, like products, customers and a few basic elements. Since the site's code stays under their control, moving the full website to something like WordPress later is not really an option.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Muddassar Butt
Apparel & Fashion, 500+ employees
Less than a year
“clean dashboards”
Pros
This is an efficient eCommerce platform that lets you build a really impressive online store. It gives you a lot of freedom when it comes to design which makes customization much more flexible. The dashboard is also excellent very clear, user-friendly and quick to learn and understand.
Cons
As both an eCommerce user and a website developer, I haven't run into any issues with it. It has matched my business needs really well and up to this point I haven't noticed any real drawbacks or problems.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Nikola Sirovica
Marketing and Advertising, 1-10 employees
Less than 6 months
“SEO toolkit is useful”
Pros
During our search for the right ecommerce platform to build our site, we spent some time testing it against other options. It ended up offering more sales tools, stronger cross-channel integrations and better SEO capabilities than many of its competitors. Another big plus was that these features didn't come with extra add-on fees since the pricing is based on revenue. For an experienced ecommerce marketer or an established online store, It is a really great choice.
Cons
It puts a lot of features in front of you and that can feel a bit overwhelming for newer stores that are just starting to move online. It would be much more approachable if they included more tutorials and help videos that clearly walk users through newer features and the best ways to use them.
Rating Distribution
Ease of use
6
Value for money
6
Customer Support
6
Functionality
6
Harsha Vardhan
Information Technology and Services, 101-500 employees
More than a year
“provides market insights and analysis”
Pros
One of the biggest advantages of this application is how well it helps me understand the current market and use that knowledge to build more dedicated products. It also plays a major role in promoting products online through platforms like Instagram and other applications which is very useful. The user interface is helpful and the mobile-friendly experience makes it even more convenient to use. The detailed marketing support has also helped in growing the business on a broader, global level.
Cons
Themes that are available while building the platform are quite expensive. It would also be better if more editing features were added since that could play a major role in improving the overall experience. The interface still has room for improvement as well.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
IGOR TOMASHEVSKYI
Marketing and Advertising, 1-10 employees
Free Trial
“Multilingual selling that delivers”
Pros
Running an international store made multilingual support and multiple currencies absolutely essential and this worked really well for my project selling products overseas.
Cons
Tool gets noticeably more expensive once your sales start increasing.
Rating Distribution
Ease of use
8
Value for money
6
Customer Support
8
Functionality
8
Anonymous
Health, Wellness and Fitness, 11-50 employees
More than a year
“fast setup”
Pros
Setting this platform up is quick and easy and it includes advanced promotion features that a lot of other platforms simply don't offer.
Cons
Few of the connected features are more difficult to manage than I expected.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
7