BigCommerce Software Reviews

“Full-featured ecommerce platform”

Pros

It is a full e-commerce platform with a built-in feature set, including advanced SEO tools, multi-storefront feature and multi-currency support. It handles our performance well, scales nicely as our business grows and it's a big plus that there are no transaction fees when we use a third-party payment processor.

Cons

There's definitely some time required to learn it although that comes with how many features the platform offers. The selection of included themes is also fairly limited. Another downside is that pricing is tied to your revenue so as sales increase, you can end up being pushed into a higher plan.

“easy customization for any market”

Pros

Our team has been able to tailor the website to fit a wide variety of products and markets which has been a huge advantage. The analytics are also really strong and give us valuable insight.

Cons

The cost is definitely on the high side compared with other platforms although it does align better with what we need. It's also not as beginner-friendly as some of the other options we looked at.

“good value for money”

Pros

Amount of features it offers make it really worth the money because it covers everything we need. The interface is easy to explore which makes it simple for new users to get started without any confusion. Even people without technical skills can pick it up quickly.

Cons

I don't have any complaints about this software. It works reliably without any issues and I've been very happy using it.

“worth the switch”

Pros

Switching from WooCommerce made one advantage of this tool very clear: its true hierarchical category structure. When we compared BigCommerce Enterprise with Shopify Plus, Shopify's Collections couldn't really mirror our deep category and subcategory setup unless we added extra apps. It handled that natively which made our catalog organization and SEO planning much easier. Another feature that has been genuinely useful is the platform's built-in product customization. We can add required acknowledgements, collect customer input through text fields or choice options and use the Product Pick List so customers can add compatible accessories or components right from the product page. For businesses selling modular or highly configurable products, that flexibility is valuable and cuts down a lot on app-based workarounds. The Promotions editor deserves credit too. At one point I suggested the option to cap a percentage discount by a dollar amount and that capability was later introduced which works really well for certain promo setups. On the B2B side, the pricing tools are practical and adaptable. With Enterprise, we can choose between Customer Groups, Price Lists or the Promotions engine depending on the use case and each one fills a different need. It's also a big plus that we're able to run both D2C and B2B on the same platform with one catalog and one promotions engine while still applying B2B-specific pricing and visibility where needed instead of managing separate systems. The app ecosystem is good too. Shopify still has more apps overall but it usually offers strong choices in the key categories and the available apps fit mid-market requirements well. We've also had a good experience with theme customization. Since the theming system is based on standard web technologies, the theme editor and Script Manager made it possible to add small JavaScript calculators, light CSS changes and other front-end tweaks with basic coding knowledge and a little help from AI, instead of needing to hire a developer for every update. Support has been dependable overall as well and after moving from Pro to Enterprise, the response times and level of technical follow-up improved noticeably.

Cons

One area that hasn't been very helpful is the built-in AI copywriter so we still use outside AI tools to create product descriptions. The biggest drawback on our side is the limited third-party support for Multi-Storefront and Multi-Location. It offers both features but a lot of OMS, ERP and inventory platforms still don't integrate with them in a way that makes a true single-backend, multi-storefront setup realistic. The capability is promising but until the broader ecosystem catches up, we've had to keep separate stores running. We also ran into frustration with how it presents its negotiated or preferred Braintree card rates on the pricing page. The published rates look very appealing but there didn't seem to be any clear or realistic way to actually get them. The documentation didn't explain the qualification process, support sent us to Braintree and even after meeting the listed requirements, it became obvious those rates were not truly accessible in practice. In the end, we negotiated with other payment gateways and moved on. Their newer payments option for non-Enterprise plans seems to show rates that are much closer to what merchants can really expect. Search is another weak point right now. Semantic Search was announced for 2024 and still hasn't shown up. At the same time, Shopify's native search has gotten much better so, it feels behind unless you bring in a third-party search tool. The company seems to be putting more attention into agentic search efforts and Feedonomics Surface which doesn't really solve the onsite search relevance issue today.

“easy product management”

Pros

Managing products on this platform has been a really positive experience for us especially with larger catalogs where performance still holds up well. It also helps a lot that it comes with strong built-in product management tools so there's less need to depend heavily on external plugins.

Cons

Getting started with the interface can feel a bit confusing at first and it takes some time to become fully comfortable with the number of options it provides.

“my user experience”

Pros

Running this platform has been a big plus for our team especially with abandoned cart recovery, multi-channel selling, advanced built-in SEO tools that add to our reporting capabilities and real-time shipping quotes.

Cons

The tradeoff for deeper customization is that the interface is not the simplest to use. That said our team completed training before getting started which made the transition much easier. Also, the premium themes are fairly expensive.

“Nice storefront look”

Pros

The customer-facing website has a polished look to it. The scrolling banner across the home page is a nice touch though I think it would be better if there were room to add one or two more images.

Cons

Working with the preset templates is really frustrating and hard to manage. Setting up promotions is particularly complicated and a lot of the time when I update one section, it ends up changing or removing content somewhere else.

“User-friendly interface”

Pros

Platform has been very user friendly for me. The interface is clean, the integration options are useful and the features I needed most were organized in a way that made them quick to locate.

Cons

Every now and then, I ran into random glitches. A few add-ons claimed to be compatible but actually were not and I also had some trouble with image uploads.

“Quick setup”

Pros

Setting up this eCommerce platform took me very little time and it works well with Sage Pay and Google Merchant Centre.

Cons

The pricing can get quite expensive once your sales go beyond a certain level. Theme customization can also be tricky if you don't have much web design knowledge.

“promo discounts run automatically”

Pros

This has been a really strong integration tool for connecting our in-store and online inventory and it also lets us set up promotional discounts that apply automatically.

Cons

A challenge is that the platform expects you to understand some "computer language" and the related "rules" in order to configure promotions correctly.

“Products are easy to edit”

Pros

Editing products is pretty easy, the app marketplace is powerful and customer support has been reliable. The UI has improved a lot over the years as well so customizing out store feels more manageable now and there are plenty of partners available if you need more advanced store customizations.

Cons

Reporting features are the part I'm least satisfied with. They feel somewhat limited and not very flexible when it comes to customization. I'd really like to see more built-in reporting options especially for products that have variants. It would also be nice if they made improvements to B2B Ninja, the quoting tool they acquired.

“EASY TO USE”

Pros

Using it across different channels is very easy for us. Building one universal platform that can support a wide range of applications is a tough task and this software seems to have delivered that well for most users.

Cons

The built-in resources are somewhat limited although there are plenty of options available if you want to add more features.

“customize at your own pace”

Pros

The platform is very user-friendly and can be customized without requiring me much effort which makes it pleasant to work with.

Cons

Nothing really stands out as a downside to me I genuinely enjoy using the platform.

“Strong built-in features”

Pros

Browsing the platform is very easy and it comes with some really strong built-in features. There are plenty of customization options to work with and the customer support team has also been very helpful whenever we needed.

Cons

Some integrations do have limitations and that can sometimes affect how well our data is shared.

“CONVENIENT PROJECT HANDLING”

Pros

Handling a large number of products has been really convenient for us, using this software. It scales well, feels simple to use and the import/export process makes managing big product catalogs much more efficient.

Cons

The biggest downside is the cost especially since the pricing has been going up quite quickly.

“love the features”

Pros

The flexibility and features are the biggest strengths here and the roadmap also looks really promising to me.

Cons

Occasionally it can come off as almost too open source for us.

“A major player in the ecommerce game”

Pros

I appreciate the flexibility and functionality of this platform and I'm excited about the promising roadmap ahead.

Cons

Sometimes I feel like the platform is almost too open-sourced, which can lead to some challenges.

“very polished interface”

Pros

Clean interface makes the platform approachable and simple to work with. There are plenty of data points available in the backend and the drag-and-drop builder makes it possible for my team to create a frontend without needing much technical knowledge.

Cons

Only limitation I've run into is that some of the more advanced features can't be done either because a needed plugin isn't available or because there's no option to inject custom code.

“easy store management”

Pros

Establishing and managing my online store effectively has been very doable with this. It also covers what I need for my business on daily basis.

Cons

The one area where it feels a bit lacking to me is website customization.

“A powerful CMS platform for your business”

Pros

The platform is super user-friendly with a clean UI. It offers a lot of data on the backend and the drag-and-drop builder makes it easy for me to create a front end without needing much technical knowledge.

Cons

Some more advanced functionality isn't possible because certain plugins aren't available, or there's no option to inject custom code.