FreshLine

Show each customer exactly what they’re allowed to buy—at their negotiated prices. Whether you have region-based pricing, contract-specific catalogs, or customer group discounts, Freshline makes it easy to manage and display tailored product selections at scale.

Freshline connects directly with tools you already use, including ERP, accounting, and warehouse systems. That means orders flow seamlessly from your storefront to your operations—no manual data entry or duplicate work needed.

Freshline leverages built-in AI to help food distributors operate more efficiently, make smarter decisions, and grow revenue with less manual effort. Our AI can create orders automatically from voicemails, emails, and text messages—turning unstructured communication into structured transactions. It also powers a smart chatbot that answers customer questions, suggests reorders, and helps buyers place orders anytime. Plus, personalized product recommendations and customer engagement alerts help your team drive more revenue with less effort.

Freshline supports complex, customer-specific order logic behind the scenes—so your operations stay streamlined without sacrificing flexibility. Set rules for order minimums, lead times, fees, delivery days, and product availability based on each customer's delivery address. Whether you're managing regional delivery schedules or multi-tier pricing, Freshline ensures every buyer sees the right options with zero manual intervention.

Freshline makes it easy for your customers to order anytime, from anywhere. They can place and manage orders on mobile, set up multiple users per account, and order for multiple delivery locations. Reordering is fast, payments are simple, and the entire experience is built for the way foodservice buyers actually work.

Freshline Payments is our built-in payment processor, offering competitive rates and seamless integration with your ordering workflow. By accepting online payments, distributors can get paid faster, reduce outstanding A/R, and eliminate manual reconciliation. It's a simple way to improve cash flow while giving customers a smoother, more professional checkout experience.