Shopify Software Reviews
Total 2058 reviews
4.6
All reviews are from verified customers
Rating Distribution
5
Stars69%
4
Stars26%
3
Stars4%
2
Stars0%
1
Stars1%
Satisfaction score
Ease of use
9
Value for money
8
Customer Support
9
Functionality
9
Real Estate, 51-100 employees
More than a year
“quick setup”
Pros
The 14 day trial gave us enough time to test everything and see if it was the right fit. It works well with a wide range of payment gateways and the platform is simple to pick up even without prior experience. There are plenty of helpful resources available during setup so building our store didn't feel overwhelming at all. Even with no background in web design or development, we had our store up and running very quickly. The bulk upload feature was also a huge time-saver for us.
Cons
I'd really want a lower cost subscription option for businesses that only need to list fewer than 20 items while still having access to the same features as stores with thousands of products. Other than that, I really don't have any complaints.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
9
Marketing and Advertising, 1-10 employees
More than a year
“stellar support”
Pros
There are plenty of free themes and plugins available so even users with very little technical knowledge can have products online in just a few days. The support has also been excellent with live chat, phone and email all available. Responses were consistently fast and even when an issue had to be passed to a developer, it was usually answered and resolved within 24 hours.
Cons
Cost and customization are two setbacks. Because it's built to be so user friendly making custom changes can be surprisingly limiting. Once you need anything beyond very basic eCommerce features, you usually have to piece together multiple plugins to make it work properly. Most of those add ons come with their own monthly subscription so the costs can climb fast. After adding only a few plugins, paying $300 or more per month just to cover essential functions is not unusual. Also if you want major changes to the design or deeper functions, you hit the platforms limits pretty quickly. It often turns into either a much bigger task than it should be for a simple change or something the platform just cannot do at all.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Information Technology and Services, 51-100 employees
More than a year
“powerful ecommerce platform”
Pros
Has been one of the best eCommerce platforms and content management systems I've used! Adding products, captions and prices is simple and there are plenty of extensions and apps in the marketplace to choose from based on different needs. Payment method integration is also easy. It comes with its own admin panel which makes managing products very convenient and there are themes available in the marketplace as well.
Cons
A downside is that some apps still aren't available and building a custom app can be difficult.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
7
Consumer Goods, 11-50 employees
More than a year
“Love it!”
Pros
After trying everything from open source carts connected to WordPress to bigger e-commerce platforms like Volusion, this has been the best option by far! It's very user friendly, highly flexible and backed by a strong developer community. When custom work is needed, it's simple to make changes and there's no shortage of developers who can handle it. It also works well for every size of business, from individual sellers all the way up to major brands like Nike and it scales really well across the board.
Cons
I don't have anything negative to say because I've had a very positive experience with it. If I had to point out one area for improvement, it would be the publishing system. It would be helpful if users had a QA or staging environment where they could review changes before pushing them live.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Computer Software, 51-100 employees
More than a year
“modern themes and secure checkout”
Pros
Takes just minutes to set up a store which is one of its biggest strengths. I use it often for client projects and they always appreciate the modern themes available across different types of e-commerce sites. It also comes with a built in checkout that feels secure and reliable.
Cons
When it comes to more detailed design work, it can feel a bit restrictive at first. That said there's still flexibility through custom code and theme edits. With a web developer involved, you can customize the entire store from top to bottom.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Design, 1-10 employees
Free Trial
“Great platform!”
Pros
Coming from other ecommerce platforms, the admin area on this option feels instantly familiar. That makes sense since it more or less set the standard. If the goal is to sell physical products or digital downloads, getting a store up and running is very easy and quick. The themes are better than expected as well including the free options. On the sales side even the basic plan includes abandoned cart notifications which is both a genuinely useful feature and a smart way to encourage upgrades. Since abandoned-cart emails can be so effective at bringing shoppers back even stores on the entry plan have a solid chance to boost revenue and eventually outgrow it. That's a pretty smart setup all around.
Cons
Once a store starts generating serious revenue, upgrading becomes pretty much unavoidable. I'm not convinced every business owner can keep pace with the added fees while also trying to scale. I still lean toward WordPress because a lot of my clients want membership sites and online courses. It does have apps that try to cover those needs but compared with WordPress they fall short on features, support and overall value, at least in my opinion.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Food & Beverages, 1-10 employees
Less than a year
“helpful resources”
Pros
The two-week free trial is great for getting familiar with the features and testing different themes. Integrating third-party apps is smooth and easy. Coming from a non-technical background, I was still able to set up two stores that turned out looking amazing.
Cons
Pricing can climb pretty quickly so it's important to keep a close eye on the costs. The part I dislike most is the extra 2% commission it charges on top of the monthly subscription fee we already pay.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
Hospital & Health Care, 11-50 employees
More than a year
“packed with everything needed”
Pros
It's extremely user friendly and comes with pretty much every feature you could need.
Cons
Honestly, there isn't much to complain about. Even the pricing feels quite reasonable.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Marketing and Advertising, 11-50 employees
More than a year
“reliable choice for clients”
Pros
Everything works the way it should. We regularly recommend it to our clients with confidence.
Cons
Costs can climb when you start connecting a lot of additional modules.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Information Technology and Services, 500+ employees
More than a year
“my review”
Pros
Setting up our own online store with it didn't require any technical background which made the whole process very approachable. There are plenty of templates available and they helped us build personalized themes that work well for our customers while shopping on the site. Since it's a hosted web solution, we also don't have to stress about managing hosting ourselves. For small businesses, it's definitely a valuable option because the pricing is affordable. Another big plus is that it can scale along with the number and variety of products you want to sell. The platform is very user friendly, offers lots of third-party integrations and the customer support has been excellent. Whenever there's an issue, their team responds very quickly.
Cons
Works really well for beginners but it may feel limiting for users with stronger technical skills and deeper expertise. While it offers around a hundred templates, needing more than that can leave you with fewer options than expected. It does allow a fair amount of front-end customization but backend customization is much more restricted which can be a drawback depending on your needs.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
8
Functionality
7
Internet, 1-10 employees
More than a year
“solid for small stores”
Pros
Running three stores on the platform has worked out really well while staying small. It does the job nicely at that stage but once you start scaling, the costs go up a lot and it stops feeling worth the price. Since it's a closed source platform, you also don't get much freedom to change things the way you want.
Cons
The biggest downside is how little control you have over the code. You can't really modify much yourself and you're mostly limited to the apps and plugins available in their marketplace.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Computer Software, 51-100 employees
More than a year
“no expertise needed”
Pros
Security is one of its strongest points and the chances of your store getting hacked feel extremely low. The platform is well established, backed by solid support resources and it has a long track record of integrating well with other services. There is some difficulty when it comes to understanding the interface and backend but you do not need to know how to code to get started. If you do want custom development, there are plenty of developers available. Setting up payment options is easy and it covers all the core ecommerce needs reliably.
Cons
Most of the better plugins are charged as monthly subscriptions instead of a one-time purchase. That can push costs up quickly when you need features that are not built into the platform natively. Support is only average and you often have to explain issues in a lot of detail before getting help. The interface and backend also feel like they could be more modern and accessible especially now that more advanced code and tools are available. A refresh in that area would make store design and setup much more user friendly.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
7
Design, 1-10 employees
More than a year
“quick launch for online stores”
Pros
It's clearly designed for people who aren't very tech-savvy and may not have much money to invest at the beginning. You can just pick a template, choose a few settings, upload your logo and product images, enter your prices and set up shipping options.
Cons
Feels pretty limited when it comes to functions even if you pay for the upgraded plans. When you compare it to open-source cart platforms like Magento, where developers have full access to the PHP source code, it keeps everything on its own servers and doesn't give web developers much freedom to customize how the platform works.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
7
Functionality
7
Retail, 1-10 employees
More than a year
“lots of themes and useful apps”
Pros
Getting started felt exciting right away. It really shines with its themes and setting up a store is very easy even if you have zero experience. There are plenty of free apps available to build out your store and the platform also gives you lots of themes to choose from.
Cons
Problem is the constant spending. You get a 14 day trial but after that you have to pay to keep your store running. If you want better apps, those usually cost extra too. And if you want your store to really grow, you'll probably need to spend on ads. It can burn through your budget fast so be ready to put real money into it.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Management Consulting, 1-10 employees
Less than a year
“my choice!”
Pros
One of the best parts is how well it connects with Facebook and Instagram. It lets you sell products from your website directly on those channels without having to manually upload images and descriptions again on social media which saves a lot of time. It also works really well for dropshipping and similar online selling setups.
Cons
Pricing is the biggest downside. The platform is very good but for a small startup it can be expensive and if sales are not coming in, the cost starts to feel like a real burden. They also seem quick to shut down your site if there is an issue with payment. My advice would be to start on a different platform first and move to this platform once the business begins to pick up.
Rating Distribution
Ease of use
10
Value for money
7
Customer Support
10
Functionality
10
Construction, 51-100 employees
More than a year
“launching stores in no time”
Pros
Even without any web design skills, it's possible to put together a website quickly and start selling right away. It also connects with plenty of helpful apps which made things more convenient for me. I downloaded an email app to stay in touch with subscribers and I was able to purchase my domain directly through it too.
Cons
I'd really like to see more website templates available. At times people can instantly tell that my site was built on this platform which makes it feel a bit less unique.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
9
Accounting, 500+ employees
More than a year
“everything needed and more”
Pros
If I had to sum up the platform in one line, it would be "everything I needed and then some." It comes with a huge range of features for running an online store so much so that I sometimes am not even sure which tools I should be using. Thankfully their support team has been great and always helps me work through any questions or issues that come up. Having a backend that's simple to set up makes it much easier to put my attention on the product instead of getting stuck managing the store itself.
Cons
Its pricing can be tough to justify when you're just starting out as a new business.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Design, 1-10 employees
Less than a year
“Love it”
Pros
Putting a site together feels very structured because everything is built around the setup forms. You basically enter your information, make your updates and it all flows right into the theme. It's a very different approach from designing in WordPress but I've been getting used to it and I'm enjoying how it works.
Cons
Issue is that the plugins work very differently and a lot of them come with separate subscriptions. That can be tough for a small business since you're already paying for the platform and then any extra functions often means paying for additional apps on top of that.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
8