AdRoll Reviews

“Meets all our needs

Pros

The data that AdRoll captures is well organized which makes it easy for us to find new ways to engage people interested in our ads across different channels. Also I really like how it simplifies digital marketing. Its retargeting options are based on smart segmentation making sure that potential customers are reached based on their preferences. The reporting tools are great too as they let us customize the data and display it in a clear and proper way.

Cons

Honestly there is nothing I dislike about it. The options it provides really help us market and attract more customers.

“Retargeting got easier

Pros

It is really easy to create and manage retargeting campaigns and I also like the reporting features as they are pretty good too.

Cons

For smaller businesses it might be a bit too expensive and I have also noticed there is a learning curve involved for the beginners.

“Do yourself a favor and avoid this

Pros

They did a solid job with their SEO. That's pretty much all I can say.

Cons

They canceled my account and when I asked why the reason they gave was just weird, even after I had collected a lot of data from my website.

“Works the best for us for our ad strategy

Pros

AdRoll helped us create campaigns and ads in no time. They assigned a success manager to give us unique recommendations and clear, accurate info. We have been able to retarget customers through AdRoll's tools tying them to specific points on our Lead and website. Also they offer a bulk loading option that optimizes ads and boosts our ROI. It is perfect for companies with high online traffic. We have been able to set up dynamic ads and get faster results than with Facebook and Google. The multi-tasking feature is amazing too as it does not slow down any ongoing social campaigns, no matter how many are active. Overall it is great for retargeting customers with specific products.

Cons

At times the data takes a bit longer to update, so I have to keep an eye on things. Also it stores a lot of cookies which has made it hard to use it on new windows or with specific users. We often have to clear the cache. It'd be nice if AdRoll included time frames in the display windows for clients.

“Total team player in our setup

Pros

I love all and everything the app offers.

Cons

We were happy with the app but we switched to a competitor mainly because of the price.

“Simplifies our work

Pros

Well I really like how simple it makes retargeting and creating lookalike audiences. And to avoid blowing up your ROI by targeting clients unlikely to convert, you can set up a cost per-acquisition rate.

Cons

When it comes to ad layouts and placements, I feel like running social media ads through AdRoll has some big disadvantages compared to running them directly like through Facebook, for example.

“Requires a lot of effort

Pros

I find the campaign management tools easy to understand and use. Setting up and running multiple retargeting campaigns with AdRoll was pretty simple too.

Cons

The pre made ads were not effective for us. To make it work you really have to dive into the product and create better ad units to show to your audience. Also the default ROI and ROAS settings favor AdRoll. It is important to check the true ROAS instead of relying on AdRoll's default to see if the product is actually working for you.

“Easy to use and gets the job done

Pros

It is easy to set up and the support team is really helpful as they are always available for us when we need assistance. Overall it is a great retargeting solution with a broad reach.

Cons

Setting up campaigns can be a little tricky especially when you are trying to apply creatives to campaigns or target lists. So I think it would be great if there were a guide to make it easier.

“Its a complete package

Pros

AdRoll is so easy to manage and focus all our marketing efforts on it since it brings all the channels into one platform.

Cons

I find it a little complex to get used to since it has so many features and channels all in one platform.

“Got more back than expected

Pros

The interface is up to date and really easy to use. Also it is simple to set up campaigns with different media types and sizes and it is easy to for us to find and select a variety of audiences to advertise to.

Cons

It is tough to measure effectiveness when visitors only convert after multiple visits. Also it is even harder to track if you are also running Google Ads as it might claim credit for conversions that aren't really theirs. And the reporting confuses me a bit too.

“Works well for what I need

Pros

We use this eCommerce platform at work and it is very helpful and easy for us. I would definitely recommend it to others.

Cons

The integration was a bit difficult than I expected. Also I feel like would be helpful if there were more previews and options to review during the process.

“Good setup, disappointing results

Pros

It is easy to use and set up campaigns is also not a problem for me anymore but it lacks quality leads and traffic.

Cons

Well the quality of leads is poor and we ended up getting more spam than good traffic.

“Just fine, nothing special

Pros

This was a new tool for ABM marketing that my team had not explored yet and for the initial cost, it is really useful for increasing lead generation.

Cons

We had a hard time integrating this tool because we could not trust some of the data coming in. We had to go back and forth a lot to make sure the data integrity was solid.

“Helpful with remarketing efforts

Pros

Setting it up was not a problem and there are plenty of new features available for us for both marketing and reporting.

Cons

The cost of all the automation allows us to be really specific with targeting which I did not like. And it would be great if it gave us more control over the results in general.