Last Updated
Overview
AdRoll is a digital advertising platform that allows businesses to create and manage ad campaigns across various channels such as display, social media, and video. While some users may find its advanced features a bit complex, its AI-driven optimization assists in improving the marketing strategies greatly.
AdRoll Specifications
- Campaign Management
- Customer Segmentation
- Analytics And Reproting
- Marketing Automation
AdRoll Features
Retargeting
The feature helps re-engage previous visitors of the site by delivering personalized ads across channels like display, native, and video, while also encouraging them to return and complete desired actions.
Audience Segmentation
Audience segmentation utilizes first-party data to create precise audience segments. This enables targeted advertising strategies that can help reach users based on their behaviors and interactions.
Analytics And Attribution
AdRoll features analytics and attribution options that allows the users to access comprehensive reporting tools that provide insights into campaign performance. It further helps in making data-driven decisions to optimize return on investment.
Brand Awareness
Brand awareness increases a business’s visibility among potential customers. It runs campaigns across different channels to ensure that the brand reaches new audiences effectively.
Marketing Automation Builder
The feature enables businesses to streamline their campaigns by integrating display ads, social media ads, and email marketing into an automated workflow.
Pros And Cons of AdRoll
Pros
Centralized multi-channel management
Smart segmentation and reporting
Effortless retargeting campaign management
Cons
Complexed advanced features
May have limitation with tracking options
AdRoll Reviews
Total 14 reviews
4.1
All reviews are from verified customers
Rating Distribution
5
Stars43%
4
Stars36%
3
Stars14%
2
Stars0%
1
Stars7%
Share your experience
Shir
Pharmaceuticals, 11-50 employees
More than a year
“Meets all our needs”
Pros
The data that AdRoll captures is well organized which makes it easy for us to find new ways to engage people interested in our ads across different channels. Also I really like how it simplifies digital marketing. Its retargeting options are based on smart segmentation making sure that potential customers are reached based on their preferences. The reporting tools are great too as they let us customize the data and display it in a clear and proper way.
Cons
Honestly there is nothing I dislike about it. The options it provides really help us market and attract more customers.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Rodrigo
Automotive, 11-50 employees
Free Trial
“Retargeting got easier”
Pros
It is really easy to create and manage retargeting campaigns and I also like the reporting features as they are pretty good too.
Cons
For smaller businesses it might be a bit too expensive and I have also noticed there is a learning curve involved for the beginners.
Rating Distribution
Ease of use
7
Value for money
5
Customer Support
8
Functionality
8
Anonymous
Information Services, 1-10 employees
Less than 6 months
“Do yourself a favor and avoid this”
Pros
They did a solid job with their SEO. That's pretty much all I can say.
Cons
They canceled my account and when I asked why the reason they gave was just weird, even after I had collected a lot of data from my website.
Rating Distribution
Ease of use
1
Value for money
1
Customer Support
1
Functionality
1
Frequently Asked Questions
What other apps does AdRoll integrate with?
AdRoll supports integration with multiple eCommerce, CRMs, tracking and reporting, tag management, and various other platforms. These integrations include Shopify software, Shopify, BigCommerce, Klaviyo, Meta, TikTok, Pinterest, and Mailchimp software.
What types of pricing plans does AdRoll offer?
AdRoll offers two types of pricing plans, Ads and Advanced package, both at custom pricing. Get a personalized AdRoll cost estimate today.
Who are the typical users of AdRoll?
The typical users of AdRoll are ecommerce agencies, finance organizations, non-profit organizations, hospitality, agencies, and directories.
Does AdRoll have a mobile app?
The vendor doesn't offer a mobile app.
What level of support does AdRoll offer?
AdRoll offers a 24/7 chat and email support along with resources and help center for its customers.
Does AdRoll offer an API?
Yes, AdRoll offers a suite of API to manage different aspects of advertising campaigns.
What language does AdRoll support?
AdRoll primarily supports English language.