Adverity Reviews

“awesome support”

Pros

After comparing a lot of options for Martech/Adtech API connections for ETL, it ended up being the most reliable and adaptable fit for what we needed. During onboarding, they even built brand-new integrations for a few edge-case platforms that were not supported yet. I was honestly doubtful when they said they could create any connections we required but within roughly four weeks of signing, every platform we needed was fully integrated and ready to use in the product. We also had some unusual requirements on the destination side and Adverity was able to develop a setup that matched those needs as well. Their support team has been excellent too. Having dedicated account managers who can also provide technical help is incredibly valuable and when we ran into more complex transformation requirements, our main contacts actually helped directly with the transformation scripts instead of just handing us off to another support queue.

Cons

The interface is not the most polished or visually appealing compared with some other ETL platforms but that also reflects where Adverity seems to put its effort: into building a dependable and highly flexible product. They have been adding more in-product documentation, though guidance for certain niche use cases or features can still feel a little limited.

“Powerful platform connectivity”

Pros

It has been excellent when it comes to connecting with just about every ad platform and the way it keeps track of extracts and imports is really impressive. Their support team is also very responsive and cooeprative whenever needed.

Cons

It would be even better if it included more default schema mapping options.

“Reliable reporting and responsive support”

Pros

Scheduled data extraction paired with import reports works really well and the support team is always available to resolve issues as quickly as possible.

Cons

An ongoing annoyance is having to repeat the schema mapping whenever new data streams are added.

“All campaign data in one place!”

Pros

Having data from multiple sources in one system makes a big difference. It gives us a complete overview of all our campaigns in one place which is incredibly helpful. Another thing we really appreciate is the support team, they are always quick to help, work hard to solve issues as fast as possible and genuinely try to turn our ideas into reality.

Cons

The transformation scripts can feel a bit complicated at first especially if you are not familiar with Python but the support team provides plenty of help along the way.

“useful marketing data insights”

Pros

It does an excellent job of combining data and presenting it in a way that matches how marketing professionals actually want to view and understand performance.

Cons

There's definitely a learning curve at the beginning especially when you're still figuring out how the platform works. Since it was the first data visualization tool I used, that probably made the start feel more challenging. After working with other tools later on, though, it became clear why it stands out.