BuzzSumo

BuzzSumo Reviews

Total 15 reviews

4.6

All reviews are from verified customers

Rating Distribution

5

Stars

73%

4

Stars

20%

3

Stars

0%

2

Stars

7%

1

Stars

0%

Satisfaction score

Ease of use

9

Value for money

9

Customer Support

9

Functionality

9

M
Mbiuki

Not Specified, 500+ employees

More than a year

5.0

“BuzzSumo Has Brilliant Capabilities”

Pros

BuzzSumo has great features that make it easy for us to market our brand. I really like what BuzzSumo can do.

Cons

BuzzSumo is awesome. I have not had any problems with it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

T
Tanveer

Not Specified, 500+ employees

More than a year

5.0

“An Excellent Content Marketing Software”

Pros

I appreciate BuzzSumos efficiency and reliability. It makes content marketing smooth and easy.

Cons

I have absolutely no complaints about BuzzSumo. Its superb.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

C
Claudia

Not Specified, 500+ employees

More than a year

5.0

“BuzzSumo Is a Great Social Media Marketing Solution”

Pros

This social media marketing tool is simple to use. I like how dependable BuzzSumo is.

Cons

I like how efficient BuzzSumo is. I do not have any dislikes about it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

CM
Carla M.

Hospital & Health Care, 500+ employees

Less than a year

5.0

“Reliable results for content marketing”

Pros

BuzzSumo fits really well when you're doing content marketing. It's dependable and consistently gets the job done without getting in the way.

Cons

none as it's efficient and doesn't show any real flaws.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

JV
Jackson V.

Health, Wellness and Fitness, 500+ employees

Less than a year

5.0

“Reliable content insights”

Pros

It looks like a dependable content marketing tool and the features are genuinely effective for getting better results. The way it supports content research and planning makes it easy to work with when you're trying to stay on top of what performs.

Cons

There aren't really any feature complaints here as everything seems good.

Rating Distribution

Ease of use

10

Value for money

9

Customer Support

10

Functionality

8

JC
Jose C.

Marketing and Advertising, 500+ employees

Less than a year

4.0

“Strong content categorization”

Pros

BuzzSumo is a really useful tool for pulling together news from websites, blogs and YouTube and organizing it into clear categories.

Cons

Occasionally the results feel a bit repetitive, with the same story showing up across multiple portals. It would be better if it could automatically group those duplicates under one main headline using AI features.

Rating Distribution

Ease of use

9

Value for money

7

Customer Support

8

Functionality

7

LM
Luis M.

Marketing and Advertising, 1-10 employees

Less than a year

5.0

“Complete data for marketing”

Pros

I find it pretty easy to use and it actually delivers on what it promises. Also it has one of the most complete datasets you can use to support an online content marketing strategy which makes planning and researching content a lot more effective.

Cons

That said the subscription pricing is quite high so it can be a tough decision for smaller businesses trying to watch their budget.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

10

Functionality

9

AV
Alejandro V.

Marketing and Advertising, 1-10 employees

More than a year

4.0

“Trending ideas with clear tabs”

Pros

The different tabs that suggest content ideas and help you spot trending topics are genuinely useful.

Cons

Pricing is too high for what it delivers. There are free alternatives that can still help you find trending subjects.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

8

Functionality

10

BE
Blessy E.

Professional Training & Coaching, 11-50 employees

Free Trial

5.0

“Content discovery for blog posts”

Pros

It really helps me spot relevant content for our blog topics. It's been useful for finding what's already performing and aligning it with what we want to publish.

Cons

I haven't fully explored how many other tools come with BuzzSumo so I'm not sure what else is included beyond the content discovery side.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

9

Functionality

9

KP
Kuldeep P.

Writing and Editing, 1-10 employees

More than a year

5.0

“great content inspiration with topic insights”

Pros

This tool helps me figure out which kinds of content are getting the most engagement on social media for a specific topic. Before I start writing a blog post, I usually hop into BuzzSumo to grab ideas and inspiration for what to create next.

Cons

It performs best when I'm looking at broader topics but it doesn't do as well when I need narrow or very specific keywords.

Rating Distribution

Ease of use

10

Value for money

9

Customer Support

9

Functionality

9

A
Anonymous

Food & Beverages, 500+ employees

Less than a year

5.0

“Powerful competitor research dashboard”

Pros

BuzzSumo feels like a really strong research tool as being able to log in from different devices anywhere is a big plus. I can also pull competitor results on a daily basis which saves a ton of time. The reporting is genuinely accurate and it's great for getting actionable suggestions on specific services, URLs, mapping and related insights.

Cons

One downside is that it offers a lot of apps and tools and it's pretty easy to get overwhelmed by the sheer number of resources. It's not that everything is bad as marketing teams clearly need lots of options for comparative research but the whole interface and tool organization could be more neatly structured so you can find what you need faster.

Rating Distribution

Ease of use

10

Value for money

9

Customer Support

9

Functionality

10

NS
Nirav S.

Automotive, 500+ employees

Less than a year

4.0

“Content performance tracking”

Pros

It is a platform that helps you measure content quality and overall success. If you enter the keywords you want to target, it can point you to the best-performing content already out there online. It also makes influencer discovery much more practical by letting you find relevant creators across platforms like Instagram and LinkedIn, not just one channel.

Cons

Adding deeper integrations for newer platforms such as Snapchat and TikTok would make BuzzSumo even stronger and more competitive in the industry.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

9

Functionality

7

BUT
Brice un T.

Banking, 101-500 employees

Less than a year

5.0

“Friendly support”

Pros

For content marketing, BuzzSumo really stands out as one of the best options I've used. The customer support team is genuinely friendly and welcoming which makes the whole experience feel less intimidating. On top of that I like the feature where I can scan backlinks and run searches tied to what my competitors are doing as it's super useful when planning my next moves.

Cons

The monthly subscription price is pretty high, to the point that I wish it were more affordable.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

10

Functionality

10

KV
Katya V.

Computer Software, 51-100 employees

Less than a year

5.0

“High-engagement content discovery”

Pros

BuzzSumo makes it much simpler to zero in on content that actually has strong engagement and outreach potential so you don't waste as much time guessing. That reduction in trial and error ends up saving both time and money over the short and long run.

Cons

That said the pricing is a bit steep and a few of the mentions I've seen have come from lower-quality sites that I can't always confirm are legitimate. Also, the navigation seems a little outdated almost like it's still very bare-bones which can make the workflow feel clunkier than it should.

Rating Distribution

Ease of use

8

Value for money

8

Customer Support

9

Functionality

9

NS
Nima S.

Marketing and Advertising, 101-500 employees

Less than a year

2.0

“Budget-friendly”

Pros

It fits my budget without stretching finances and the customer support team was genuinely friendly when I reached out.

Cons

The social media integrations feel pretty weak and the platform doesn't provide enough tools to support a full workflow. Because of that, I kept running into gaps depending on what I needed to do.

Rating Distribution

Ease of use

3

Value for money

2

Customer Support

3

Functionality

1