BuzzSumo Reviews
Total 15 reviews
4.6
All reviews are from verified customers
Rating Distribution
5
Stars73%
4
Stars20%
3
Stars0%
2
Stars7%
1
Stars0%
Satisfaction score
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Not Specified, 500+ employees
More than a year
“BuzzSumo Has Brilliant Capabilities”
Pros
BuzzSumo has great features that make it easy for us to market our brand. I really like what BuzzSumo can do.
Cons
BuzzSumo is awesome. I have not had any problems with it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, 500+ employees
More than a year
“An Excellent Content Marketing Software”
Pros
I appreciate BuzzSumos efficiency and reliability. It makes content marketing smooth and easy.
Cons
I have absolutely no complaints about BuzzSumo. Its superb.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, 500+ employees
More than a year
“BuzzSumo Is a Great Social Media Marketing Solution”
Pros
This social media marketing tool is simple to use. I like how dependable BuzzSumo is.
Cons
I like how efficient BuzzSumo is. I do not have any dislikes about it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Hospital & Health Care, 500+ employees
Less than a year
“Reliable results for content marketing”
Pros
BuzzSumo fits really well when you're doing content marketing. It's dependable and consistently gets the job done without getting in the way.
Cons
none as it's efficient and doesn't show any real flaws.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Health, Wellness and Fitness, 500+ employees
Less than a year
“Reliable content insights”
Pros
It looks like a dependable content marketing tool and the features are genuinely effective for getting better results. The way it supports content research and planning makes it easy to work with when you're trying to stay on top of what performs.
Cons
There aren't really any feature complaints here as everything seems good.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
8
Marketing and Advertising, 500+ employees
Less than a year
“Strong content categorization”
Pros
BuzzSumo is a really useful tool for pulling together news from websites, blogs and YouTube and organizing it into clear categories.
Cons
Occasionally the results feel a bit repetitive, with the same story showing up across multiple portals. It would be better if it could automatically group those duplicates under one main headline using AI features.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
8
Functionality
7
Marketing and Advertising, 1-10 employees
Less than a year
“Complete data for marketing”
Pros
I find it pretty easy to use and it actually delivers on what it promises. Also it has one of the most complete datasets you can use to support an online content marketing strategy which makes planning and researching content a lot more effective.
Cons
That said the subscription pricing is quite high so it can be a tough decision for smaller businesses trying to watch their budget.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
9
Marketing and Advertising, 1-10 employees
More than a year
“Trending ideas with clear tabs”
Pros
The different tabs that suggest content ideas and help you spot trending topics are genuinely useful.
Cons
Pricing is too high for what it delivers. There are free alternatives that can still help you find trending subjects.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
8
Functionality
10
Professional Training & Coaching, 11-50 employees
Free Trial
“Content discovery for blog posts”
Pros
It really helps me spot relevant content for our blog topics. It's been useful for finding what's already performing and aligning it with what we want to publish.
Cons
I haven't fully explored how many other tools come with BuzzSumo so I'm not sure what else is included beyond the content discovery side.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
9
Writing and Editing, 1-10 employees
More than a year
“great content inspiration with topic insights”
Pros
This tool helps me figure out which kinds of content are getting the most engagement on social media for a specific topic. Before I start writing a blog post, I usually hop into BuzzSumo to grab ideas and inspiration for what to create next.
Cons
It performs best when I'm looking at broader topics but it doesn't do as well when I need narrow or very specific keywords.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
9
Food & Beverages, 500+ employees
Less than a year
“Powerful competitor research dashboard”
Pros
BuzzSumo feels like a really strong research tool as being able to log in from different devices anywhere is a big plus. I can also pull competitor results on a daily basis which saves a ton of time. The reporting is genuinely accurate and it's great for getting actionable suggestions on specific services, URLs, mapping and related insights.
Cons
One downside is that it offers a lot of apps and tools and it's pretty easy to get overwhelmed by the sheer number of resources. It's not that everything is bad as marketing teams clearly need lots of options for comparative research but the whole interface and tool organization could be more neatly structured so you can find what you need faster.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Automotive, 500+ employees
Less than a year
“Content performance tracking”
Pros
It is a platform that helps you measure content quality and overall success. If you enter the keywords you want to target, it can point you to the best-performing content already out there online. It also makes influencer discovery much more practical by letting you find relevant creators across platforms like Instagram and LinkedIn, not just one channel.
Cons
Adding deeper integrations for newer platforms such as Snapchat and TikTok would make BuzzSumo even stronger and more competitive in the industry.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
7
Banking, 101-500 employees
Less than a year
“Friendly support”
Pros
For content marketing, BuzzSumo really stands out as one of the best options I've used. The customer support team is genuinely friendly and welcoming which makes the whole experience feel less intimidating. On top of that I like the feature where I can scan backlinks and run searches tied to what my competitors are doing as it's super useful when planning my next moves.
Cons
The monthly subscription price is pretty high, to the point that I wish it were more affordable.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Computer Software, 51-100 employees
Less than a year
“High-engagement content discovery”
Pros
BuzzSumo makes it much simpler to zero in on content that actually has strong engagement and outreach potential so you don't waste as much time guessing. That reduction in trial and error ends up saving both time and money over the short and long run.
Cons
That said the pricing is a bit steep and a few of the mentions I've seen have come from lower-quality sites that I can't always confirm are legitimate. Also, the navigation seems a little outdated almost like it's still very bare-bones which can make the workflow feel clunkier than it should.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
9
Functionality
9
Marketing and Advertising, 101-500 employees
Less than a year
“Budget-friendly”
Pros
It fits my budget without stretching finances and the customer support team was genuinely friendly when I reached out.
Cons
The social media integrations feel pretty weak and the platform doesn't provide enough tools to support a full workflow. Because of that, I kept running into gaps depending on what I needed to do.
Rating Distribution
Ease of use
3
Value for money
2
Customer Support
3
Functionality
1