“templated designs”

Pros

Creating templated designs with it is pretty simple and it works well for that kind of setup.

Cons

It has to be accessed online.

“Fast and easy to use”

Pros

It really shines when it comes to usability, speed and overall power. Even though a component-based drag-and-drop platform might sound like it would force everything into a templated look, that has not been the case at all. It actually offers a wide range of features that make it possible to build engaging ads quickly using HTML5 mobile technology. Compared with heavier Flash banners which usually take quite a bit of time to get through QA, its code-free workflow avoids those headaches while still delivering dependable results that work especially well for professionals in the visual arts field.

Cons

Putting together custom reports can be difficult because the setup feels obscure and not very user-friendly. Replacing creative assets inside a campaign folder is also less simple than it should be and sometimes elements end up getting removed instead of simply updated. Because of that, we've had to come up with our own workarounds to keep everything functioning properly.

“scalable solution”

Pros

Being able to scale to any number of creatives with very little effort has been the most valuable feature for our team.

Cons

One area that could be better is the limitation around multiple team members working at the same time.

“Flexible automation”

Pros

It handles automation across different sizes while using very few materials which makes the whole process more efficient.

Cons

There are still several build stages to get through before the automation actually kicks in.

“Increases my efficiency”

Pros

I like that it helps me get through my work faster and I really appreciate how much it improves my overall efficiency.

Cons

The interface could use a refresh but aside from that, I'm very happy with it.

“all assets in one place”

Pros

Having the full collection of assets in one place is really convenient and the layout makes it simple to navigate through everything.

Cons

Getting updates or notifications when new assets are added would be nice, that seems to be missing at times.

“Smooth workflow once configured”

Pros

Once everything is set up properly, the process feels very smooth.

Cons

I still have to switch back and forth in preview to tweak the elements and make sure everything stays aligned, even when I enter different variations.

“Helps us scale content quickly”

Pros

This product has been fantastic for helping us scale content quickly and efficiently. Integrating it with our own systems was also very simple to get up and running.

Cons

The only real drawback with it, similar to other platforms, is the training side. It's quite user-friendly but if you haven't worked with data feeds to manage scale before, you'll probably need a bit of light training.

“Allows us to build more interactive ads”

Pros

There are plenty of components available to work with which makes it possible to build more interactive ads and even mini-games in Celtra.

Cons

I haven't run into any issues at this point. Everything has been working properly on my end.

“ability to resize creatives”

Pros

Being able to resize creatives and update the banner copy is really useful.

Cons

There are a lot of features included that I just don't need for basic tasks since I'm not a designer. A simpler account option for more simple work would probably make more sense.

“Faster creative handling”

Pros

No more downloading and uploading creatives anymore which makes the whole process much more efficient.

Cons

Copying creative names from this tool is a bit difficult. Ad ops still need that information to match each placement with the right creative in CM.

“Convenient once you understand it”

Pros

Getting around the software is pretty simple and direct once you understand how it works.

Cons

It still feels limited in what you can create when you compare it with Photoshop and other design tools.

“Powerful custom creative tracking”

Pros

Ability to traffic, track and monitor custom creative in one place has been incredibly helpful.

Cons

There's still quite a bit I haven't fully figured out yet.

“client-friendly preview links”

Pros

Preview links make the review process really simple and I feel totally comfortable sharing them with clients.

Cons

Reporting offers almost too many metrics to pull which can feel overwhelming and a lot of them sound very similar.

“Can view multiple files”

Pros

Being able to view multiple files in a user-friendly, accessible way is a big plus. The preview options are really strong and there are plenty of useful features and extra tools built in that make the platform simple to work with.

Cons

There honestly isn't much to complain about. I haven't run into many features that leave me dissatisfied.

“Lets us build interscroller units”

Pros

Even without a design background, it is very usable and simple. It's pretty clear to see when campaigns are built properly and performing the way they should. I also appreciate how it supports cross-team collaboration by giving external partners the flexibility to access other creatives when needed. On top of that, the platform lets us build interscroller units which are responsive, high-impact creatives. That helps us deliver more engaging and exciting campaigns for our customers.

Cons

Help documentation could be better since it often feels unclear. It tends to show users applying lots of different creative concepts without really explaining the technical limitations or giving clear steps on how to recreate them. I'd also like to see more skin implementations added over time though having more desktop versions available first would be even more valuable.

“Highly adaptable”

Pros

It really stands out for how adaptable and fast it is. Being able to create a tag, export it and see it go live in real time is still pretty amazing to me. It's also simple to learn and use. Features like uploading large video files making edits in bulk and scheduling releases are essential and I haven't seen another service offer all of that in one place. For producing a high volume of mobile ads quickly, this has been the best option I've used.

Cons

The part I'm not a fan of is the report creation section since it isn't very user-friendly. Another issue comes up when moving a copy or replacing a creative in a different campaign folder because it becomes less clear and there's a chance the original artwork gets replaced by the new version.

“Feature-rich platform”

Pros

So simple to learn and there are a lot of useful tools built in that make the platform easier to work with.

Cons

A few features and components still take a while to fully understand and it would be better to have more guidance for users who want a deeper understanding of how the program works.

“adjusts quickly”

Pros

It really stands out for how quickly it adapts to different needs and that flexibility is a huge advantage. Being able to create a tag and get it implemented is fantastic and the interface is simple to understand. To me, it's one of the best tools for turning out large volumes of mobile ads fast. It's especially valuable to upload several large video files at once, make edits in bulk and schedule them for release afterward. Resizing ads for all kinds of platforms and use cases like moving from desktop formats to Mobile Ads Studio, is also incredibly impressive.

Cons

copy-paste between sections or pages doesn't always land accurately. I'd also love to have more anchoring options in build mode, along with the ability to use percentage-based sizing or alignment tools to adjust container sizes for specific groups and components.

“Brilliant store locator feature”

Pros

The weather components and the store locator feature have been really useful and I've been enjoying both of them.

Cons

It feels pretty limiting since we still have to keep using PNG files.