“Solid creative tools”

Pros

It offers impressive tools for working with creatives and the platform feels very user-friendly with navigation that's simple and user-friendly.

Cons

A more powerful system for managing tags, placements and third-party trackers would help reduce turnaround time when generating multiple tags.

“Fantastic for static automation”

Pros

This software works really well for both digital video and static automation templates.

Cons

Some of the newer updates occasionally introduce bugs especially since the software gets updated every Thursday.

“offers a huge library of banner templates”

Pros

A huge library of banner templates and ad sizes makes our work much faster and helps us deliver better-quality designs. It also includes campaign management for planning and developing marketing campaigns and the creative, modern-looking design options are a big plus. The platform overall feels very user-friendly, with a friendly interface that's simple to navigate and use.

Cons

Honestly, the platform and all of its tools feel very simple to use and it definitely helps us get work done faster. If I had to point out one thing, I'd want more flexibility in the design tools so they could be edited or customized, letting us keep the tools we use most within reach instead of only relying on the default setup that comes with the program.

“Wide range of features”

Pros

I like how user-friendly the platform feels. It's simple to navigate and getting around the interface doesn't take much effort. On top of that, there are plenty of features and options available which makes it possible to customize the experience and adapt it to exactly what I need. Another big plus is that Celtra keeps evolving, regularly introducing new features and added functionality to improve the platform.

Cons

The only addition I'd really like to see is a search feature on the Dashboard so finding campaigns or creatives by name would be much quicker and more convenient.

“easy to manage”

Pros

everything can be managed on your own and updates are simple to make whenever campaign needs change.

Cons

creative templates are often locked which makes them hard to adjust to market needs especially on time-sensitive projects when only a quick edit is required.

“Feed editor feels too complex”

Pros

Auto-resizing helps a lot when scaling production making mass adaptation much more manageable.

Cons

The Feed Editor is quite complicated and it takes a lot of labeling to clearly distinguish every layer and element.

“Effective for producing digital advertising assets”

Pros

It has been an excellent tool for producing digital advertising assets. Its animation and interactive features are very powerful while still being simple to configure. The dynamic feed options are especially useful and one of the things I appreciate most.

Cons

There's nothing major to complain about since it handles everything it's built to do really well. The only thing I'm still hoping to see is support for audio formats.