Coosto Reviews

Pros

This tool is really helpful for spotting trends in the news world and that's been pretty interesting for deciding what content to create. I also ran into a couple of issues with the support service and with the plan I had contracted but the team reached out personally and we worked through the problems without any real trouble.

Cons

The part I liked least is that you have to pay for a full year upfront in a single payment. On top of that the cancellation clause is fairly strict as you need to give notice not one month in advance but three months before.

Pros

You can add a lot of different streams and it's really convenient that the tool can automatically attach labels to your messages. It also handles busy periods well so you don't feel like it falls behind when there's a surge in activity.

Cons

Unfortunately not every social media platform can be connected to this tool which can be a bit awkward depending on what you use. Another limitation is that you can't look back to see what you replied to as so you have to check the completed posts instead. When you're dealing with thousands of messages, that process can take ages. It's also a shame you can't switch between accounts directly.

Pros

We use it only for webcare and we're really happy with it. The system is pleasantly compact and clear which lets you process large volumes of messages effectively. The interface is very user friendly and it works especially well when you have multiple agents working within the same environment.

Cons

What I'd like to see improved is setting up the Engage Feeds. Creating a good search query and then adding the right feeds requires far too many steps which makes it unnecessarily time consuming.

Pros

It is a platform that lets you get started quickly. You don't need to be technical to work with it and everything is laid out clearly and logically. Publications also go through automatically once you've scheduled everything so you barely spend any time on management afterward. On top of that you get handy analyses of your posts so you can see what really works within your target audience.

Cons

It would be even better if Stories could be published immediately, without that extra intermediate step. The price is also quite steep although a larger team can make use of it which makes it a bit more sensible.

Pros

It's a full package. You can track what your target audience is interested in, use those insights to spark content ideas and even get practical tips on how to deliver your message in the best way. On top of that it helps you gather data so you can keep refining your content over time.

Cons

Honestly I can't think of anything negative so really, nothing comes to mind.

Pros

For us, webcare and social media management run through the same tool which keeps the work nicely together. New colleagues also get up to speed quickly which ensures short lines within the team. That makes the ease of use experience genuinely very pleasant. On top of that I find the reporting features a significant added value as you can clearly see what's happening and steer on it more effectively.

Cons

However each new user comes with an additional monthly fee.

Pros

This tool is very user friendly and you can really track everything from all your social media channels. That makes the whole thing much clearer especially if you manage multiple pages or accounts. On top of that it's great that you can respond quickly to trends and the automatic reports are a real added value for us.

Cons

Before you get started with the listening and reporting tool, you do need some support. There's an enormous amount possible so you have to align very carefully beforehand on exactly what you want to know and above all how best to find that information back.

Pros

I especially like it for scheduling messages, also planning stories works too and we can add labels to messages. The hook-in calendar implementation also works well and you can make a PDF export quite easily when you want to share something or read it back.

Cons

What works less well is the social paid section as that's missing in it. The dashboard also seems somewhat limited means you can attach labels to messages but you can't compare them with each other which makes insights less clear. On top of that I find the price point of around a lot per login rather steep because I can't work at the same time as my colleague if we only have one login.

Pros

The user experience is pleasant especially because you can schedule content in advance and then duplicate it for multiple channels. That really saves time and makes management much clearer.

Cons

You do occasionally notice some bugs in between and that can be quite annoying at times.

Pros

This tool gives me a clear overview of future social media posts including what goes online and when. You can work with multiple accounts which is really handy if you manage several brands or channels. You can also add various labels to messages so you can find everything quickly and structure it better. I also like that you can create reports, plus that you gain insight into the market and how your content performs within that context.

Cons

However not every feature fully supports everything around actually publishing messages which means some parts still have to be entered or posted manually.

Pros

We can create a clear overview of all incoming messages in our inboxes and also track mentions based on predefined terms. Replying to messages is also fairly quick, without any hassle. What I also find really handy is a history is kept per account so you can look back at what happened earlier and how conversations have developed.

Cons

It sometimes seems as though more messages get flagged as negative than you would expect based on the content. That seems to be partly due to certain words in the text, such as unfortunately or not which can of course sometimes appear in a context that isn't necessarily negative at all.

Pros

Coosto is really handy for monitoring, scheduling posts, publishing them and handling webcare. Everything feels well organized and there's plenty you can tweak to match your own preferences. The built-in features also make sense and flow logically when you're using them.

Cons

A few options might be unnecessary depending on what you need but that's ultimately personal preference.

Pros

I can plan content ahead of time which really helps keep everything organized. Managing and responding to comments is also easy so you can stay on top of conversations without jumping between tools.

Cons

One thing that's missing is the ability to tag people directly in your posts. Also, scheduling videos doesn't work as well yet which makes video publishing less reliable than other parts of the platform.

Pros

Coosto is genuinely very user friendly. Without much technical knowledge, we can easily set up searches, create reports and then publish content, with handy tips to help us make it look great straight away. The content calendar is especially ideal because its clear and pleasant to plan with. The layout of the reports is also clear and you can customize them as you wish so you get exactly what you need.

Cons

Because there are so many features, you do have to invest some time at the beginning to get everything properly under control. On top of that it isn't entirely cost-effective as you pay per module and as soon as there are new developments, additional funding is requested again.

Pros

What really worked for me was how easy it is to plan content and then review it before anything goes live. The workflow for scheduling posts and checking the content is not a hassle so the team doesn't waste time figuring out the steps.

Cons

Exporting reports could still be a bit more organized as setting up and arranging the report outputs isn't as smooth as the rest of the tool yet.

Pros

We use it daily for digital listening and we're very happy with it. There's a lot of data available and the way you work with it feels logical. The publishing and engagement modules are especially pleasant to use. Managing roles and accounts also goes really smoothly as you can quickly get everything set up properly without any hassle.

Cons

In terms of design and user interface, it could be a bit more up to date. On top of that the publishing calendar could use a few more features so you can align it better with your content strategy. For example with more options around labels and similar layouts.

Pros

At Webmastery we're big fans of Coosto. We actually use the full set of tools, from listening to publishing and engagement. For publishing we rely on the PostOptimizer feature but you have to pay extra for it and for listening the built-in alerts are really handy especially since they come in faster than Google Alerts. That speed matters a lot when something time-sensitive comes up, like a media opportunity or a specific tip that has to be picked up quickly.

Cons

Still we sometimes end up using the publishing features inside the social platforms themselves because those platforms don't expose every capability through Coosto. For example tagging on LinkedIn and importing videos via Instagram feel a bit limited there. On the engagement side, not every type of post loads correctly either as replies in Facebook groups and mentions on LinkedIn are examples where you often have to handle things manually. Competitors likely won't cover these missing functions either but it's something to keep in mind.

Pros

I find it very accessible to use and you also get quite a lot of options for measuring sentiment within your target audience. On top of that you can easily schedule messages yourself for Instagram and Facebook which makes planning your social media posts a lot more practical.

Cons

Getting started can take a bit of guidance during setup but once everything is properly configured, you can work with it just fine.

Pros

It combines multiple functions in one platform which makes it much more of an all-rounder than some competitors. We use it for content planning as well as for environmental analysis and monitoring and also for webcare. What I also like is the support as it really thinks along with you and steps in where needed.

Cons

You do notice that certain parts are still somewhat limited, such as tagging people on LinkedIn that isn't yet possible within it. At the same time improvement points are regularly picked up and included in new updates so at least that's encouraging. Another minor downside as it would be nice if input from it were easier to export or pass on to other software packages.

Pros

All reports and reviews end up in a single place. That saves us from having to open and track a bunch of separate channels and we can simply keep Coosto open all day and quickly check whether any new posts have come in. There's also a useful filter that lets you only see messages where the company name is mentioned that too without the account tagging you. That's been really handy for us.

Cons

Sometimes Coosto's connection to Facebook gets partially misaligned and then not all Instagram channels show up properly inside Coosto. When that happens, we have to refresh the setup but after that everything is working again.