Mailchimp Software Reviews

Pros

Reaching customers and prospects is simple and the generous sending limits have been extremely helpful for me. It allows me to communicate with large groups without much hassle.

Cons

A few parts of the automation setup still aren't completely clear to me and I think that area could be simplified a bit. It's a very great tool overall but it does take some time to figure out how everything works so you can really make it work the way you want.

Pros

Automation and segmentation features work very well and I appreciate how easily the platform syncs with other applications.

Cons

App itself feels limited in terms of features and there's no way to switch back to the free plan which I'd really want since my business isn't centered around ecommerce.

Pros

The platform comes packed with useful features and the modern interface makes everything feel approachable. I also like the integrations, reasonable pricing, ongoing improvements and excellent customer support.

Cons

One thing it still misses is some of the more advanced CRM functionality you'd get with Infusionsoft and a few other comparable platforms.

Pros

Sending bulk emails is incredibly convenient because I can reach a large audience without worrying about traditional email provider limits. I also appreciate the compatibility across devices and the option for recipients to view messages in different formats.

Cons

Tracking down certain default settings or locating one very specific piece of information can be really frustrating because a lot of it is tucked away in secondary screens or buried inside particular workflows. Another downside is that the service can suspend or cancel your account at its own discretion which feels like a disadvantage when you're actively paying for it and they can still choose not to continue serving you. The templates are also underwhelming so if you want your emails to actually look polished and help drive sales, you'll likely need to build your own.

Pros

From the beginning, the platform felt very user-friendly and even the free version offers substantial value. I particularly like the automatic list cleaning, detailed campaign analytics, helpful recommendations and responsive customer support.

Cons

Only downside is that the font selection is not very wide.

Pros

Right away, the free plan feels surprisingly capable since it includes most of the paid features for up to 2,000 subscribers and 12,000 emails per month. Upgrading for extra pro features or more subscribers is reasonably priced too. I also appreciate having full control over the design and messaging throughout the email capture process and it's convenient to assign or transfer admin access so someone else can step in and manage or support the email marketing work. There are definitely more advanced platforms out there but they cost a lot more and this one does the job really well.

Cons

Getting everything set up and customized isn't especially simple so you need at least some basic email marketing knowledge to even know what to look up in the knowledge base or online documentation.

Pros

The step-by-step workflow for building an email campaign is something I really appreciate especially with the option to test everything before it actually goes out. That structured process makes it much easier to launch a successful newsletter with confidence.

Cons

One thing I'd love to see improved is how embedded background images display in Outlook since right now you have to click the link to view the message in a browser. Those embedded images look fantastic and give campaigns a much more polished, professional feel.

Pros

Getting started with it was easy and it connects with just about every online service my company relies on, our web host, G Suite, form system and plenty more, which has been fantastic and works really well. The API is clean and simple too so moving and syncing customer data between different services is easy. On top of that, the campaign analytics are genuinely useful and the newer automation features are a big help especially for sending follow-up emails after purchases or abandoned carts.

Cons

My biggest issues are the pricing and the flagging system. If you're running a very small business, the pricing is actually quite reasonable but once our customer database expanded, the cost jumped dramatically. I really wish there were a way to lower the bill by removing features we don't use but the pricing is locked into strict tiers so it's all or nothing. Even with the higher cost, my company was still happy to keep using the platform, until our account was flagged because of 3 false reports. From what we were able to figure out, it looked like a competitor had their employees subscribe to our mailing list, likely to monitor our sales for market research which would have been one thing, except those accounts then marked one of our newsletters as spam and our account was immediately suspended. After MONTHS of paying for the service without any problems, having the account shut down instantly without anyone contacting us first felt completely unacceptable. The automated process they made us go through was ridiculous and once we completed it, the response time still took DAYS, days we were still being charged for even though the account was suspended. About two weeks later, we finally got reactivated but our request to speak with an actual team member was ignored. It felt like they treated us as guilty until proven innocent which might make more sense if we didn't already have a spotless history with them. We had spent over a year running 100% compliant email campaigns through their service and the way we were handled felt deeply unfair. And now I'm left wondering what happens if that same competitor falsely reports us again and we end up paying for time we can't even use. Because of that, I'm actively looking into other providers especially ones where real people step in before taking extreme actions like suspending an account.

Pros

It gives you a clear view of where your information is going, who is opening your emails and other helpful tracking details. That makes it useful when you're trying to target different markets more effectively.

Cons

The app feels like it has a rule for everything. You can't send to your entire list at one time and have to pick specific groups instead and it also feels like you're being judged when people don't open your emails.

Pros

Once I send a campaign, the reporting is really useful for seeing how many people opened the newsletter or email, who opened it and what links they clicked. I also appreciate being able to share the social media link. There are probably even more features I could be taking advantage of if I spent more time learning the platform. At the moment, I mainly use it for newsletters and for promoting programs and special offers.

Cons

Designing my own template is where I struggle the most. I can end up spending quite a bit of time trying to get the graphics sized correctly and there are definitely tools and features I still do not know how to use well so I usually stick with an older template I have used before or a very basic one I can put together quickly. Another area I still need to learn better is segmentation since that would likely help improve my open rates. If I send to too large of a list, the email can end up in spam or get delayed by a firewall.

Pros

Bringing in contacts from lists or services like Gmail and Yahoo is really easy. The free version allowing up to 2,000 subscribers is a huge plus and upgrading gives you unlimited subscribers, A/B testing and a bunch of other useful features.

Cons

Earlier on, I ran into a few issues getting emails formatted correctly for desktop and mobile. Lately though, their updates seem to have helped a lot since it's now much simpler to preview both versions while building an email and my recent emails have been displaying properly on mobile.

Pros

Quick to pick up and just as simple to teach others. The interface feels simple and clean which makes working with it really comfortable.

Cons

I don't have any complaints so far.

Pros

Interface and tools felt simple to navigate. The knowledge base is incredibly thorough and the support is on another level, live chat, email and genuinely skilled reps who actually help. It's also priced very well compared to competing services.

Cons

There are a few minor issues with triggers so it's not a complete 100% replacement for every other service.

Pros

The platform is easy to use and its brand is widely recognized which adds a level of trust and familiarity.

Cons

The biggest downside is the cost especially considering some useful features are missing. It doesn't offer quick, user-friendly website integrations and there's no option to automatically resend campaigns to people who didn't open the first email after 7 days. It also lacks tools for tracking the best open times and scheduling delivery so emails arrive when each recipient is most likely to open them.

Pros

Adding social sharing to emails and CTAs is really useful and the platform does a great job of tracking opens and clicks.

Cons

When working on emails with several images, like newsletters, getting the formatting right can be a bit tricky.

Pros

Book has been a reliable go-to email marketing option for small businesses and bloggers. It's simple to work with and the signup forms offer more customization than a lot of other email marketing tools. The free plan is also generous enough to support up to 2,000 subscribers.

Cons

Templates feel pretty basic compared with platforms like SendinBlue, Active Hosted, Mailpoet and Benchmark. While the free plan is useful, it comes with a lot of limits especially around support and automation which makes it fall short next to SendinBlue.

Pros

They have a free version that's easy enough for collecting email addresses through a website and sending out content like lead magnets. The email templates are also really helpful and make putting content together much simpler.

Cons

I've run into a bit of difficulty when trying to customize the embedded forms on my website but it's definitely not a deal breaker. I can make a few adjustments on my site to fit the forms.

Pros

Easy to use!!! I really like that it's fully optimized for mobile devices.

Cons

Their free plan is really the biggest reason behind their success.

Pros

Using it has been very easy, the product quality is great, the pricing feels fair, the customization options are available when needed and the support team has been excellent.

Cons

No complaints at all. I couldn't be happier with it.

Pros

Getting detailed insights from my emails along with the tracking features has been really efficient. Designing any email and sending it out is also very simple and convenient.

Cons

Everything has been working well for me up to this point and I haven't run into any issues yet although the cap of around 3,000 subscribers could become a limitation for some users.