Mailchimp Software Reviews

Pros

Getting campaigns up and running with it has been a really positive experience. Passing things over to the marketing team is very easy and the drag and drop templates make it simple for me to build emails on my own without needing extra help. I also really value the feature that predicts the best times to send emails to improve open rates as it has been incredibly useful. Another big plus is how quickly I can create templates for different kinds of messages like deals or product updates which makes sending new emails fast and hassle free. The initial setup is very user friendly, both for the general account configuration and for triggering emails through the API. I'd absolutely rate it 10 out of 10 when it comes to recommending it to others.

Cons

There's still some room for improvement when it comes to triggering emails through the API. I'd also like to see more workflow flexibility so I can build different flows for automated email journeys.

Pros

Creating templates is easy and whenever I have needed assistance, the support team has been responsive and helpful. The AI insights are also useful for picking better send times and refining subject lines. Overall the buttons are clear and work well for both customers and the brand.

Cons

One issue is that conversion value only appears in USD and when I compare it with my actual orders, the numbers seem overstated. The real value is much lower so I'd really prefer a more accurate way to measure conversion value. Unfortunately support couldn't resolve this part for me.

Pros

The layout is fairly user friendly so getting familiar with everything doesn't take long.

Cons

Every now and then parts of it feel a bit confusing or not entirely user friendly. For example different text formatting options and paragraph spacing can be hard to understand.

Pros

Using it has not been a hassle. It comes with tons of integrations, the analytics are useful and the segmentation features make a real difference when building targeted campaigns that actually get results. Setting the parameters and creating a new segment is also very simple.

Cons

We have to send SMS campaigns in batches because of traffic on our site which is annoying. At this point a full send takes up to 7 batches which means duplicating and sending the campaign as many as 7 times. I understand there's already a fix being worked on for this.

Pros

Connecting it to our CRM has helped keep our marketing work more organized and efficient. Another plus is the copy and paste option for emails since it makes it simple to reuse and duplicate campaigns when needed.

Cons

One thing that's really frustrating is how hard it is to make bulk changes to emails. When I build campaigns, I am usually sending different emails to different tags but certain elements like the footer remain the same across all of them. If that footer needs to be updated, I have to open each individual email and edit it one by one instead of having a bulk update feature.

Pros

Having everything under one roof has been a big plus for us especially when it comes to managing and reviewing data for client decisions. The platform is user friendly and the onboarding support they offer has been a really helpful bonus. I also really enjoy the landing pages feature since it works well for building signup pages and similar campaigns. We've had a good experience with the SMS tool too. Overall a lot of the features have been genuinely useful for our marketing work.

Cons

An area that still causes problems is when clients use Square for in-person payments and also make online purchases or sales through email campaigns. That information doesn't always merge into one customer profile which makes it difficult to see that person's total spending in one place. It would be much better if all of that data connected together.

Pros

Sending email blasts with it has been a really positive experience. The platform is simple to work with and creating emails is one of my favorite parts. I especially enjoy how much flexibility it gives me with customization which makes it even more valuable for what I need.

Cons

Nothing to complain about.

Pros

Its automation tools and customer journeys have been really useful for our team. The interface is amazing, there are plenty of integrations available and overall everything works the way you'd expect it to.

Cons

A few of the design elements take more time to work with than platforms like Constant Contact. On top of that emails tend to get cut off much earlier than with other services because of size limits even when we're using the exact same format.

Pros

The automation tools in it have been one of the biggest benefits for me. They make it much simpler to handle new sign-ups and triggered actions like Shopify purchases, without having to do everything manually. That has been really important for introducing myself and staying in touch with new followers in an efficient way. The Shopify integration, along with connections to other systems, also helps a lot and makes my overall workflow better. I have used it for years and the setup was simple from the beginning which made it easier to keep using the platform as my needs grew and as the product continued to evolve.

Cons

My biggest complaint is the contact-based pricing. After I passed 500 contacts, the cost jumped to more than double which felt pretty steep. At this point I am still able to justify it and treat it as part of doing business but I definitely wish it were more affordable. On top of that having SMS cost extra makes it even harder to justify and has made that feature feel out of reach.

Pros

Using it as our all in one email campaign platform has been a really positive experience. The reporting is strong, the customer service and IT support have been helpful whenever needed and the system is very user friendly for things like building email templates and uploading contact lists. I don't really use it for much beyond email like SMS integrations or Sales tools but for email campaigns it matches what we need very well and seems like the platform we'll continue using going forward.

Cons

One thing I really wish it offered is the ability to manage multiple accounts under a single main account. Since I work across three different branches and each one needs separate billing, I have to keep three separate accounts active. That makes things feel a bit repetitive especially when I am using the same template and then have to move or recreate it across the other accounts every time.

Pros

Managing email campaigns and marketing from one place has been really convenient. The interface is simple and the automation features have been especially useful for keeping things organized and efficient.

Cons

A few of the more advanced features do take some time to learn before they feel natural to use. The pricing can also start to feel a little expensive as your contact list gets bigger especially when you're scaling up.

Pros

Putting campaigns together in the email builder is very easy, audience segmentation does exactly what I need and the automation tools cut down a lot of the manual work on my end. I also really appreciate how clear the campaign reports are because it's fast to see what's performing well and make better decisions for future campaigns.

Cons

I do wish the reporting filters offered a bit more flexibility and some of the advanced features come with a learning curve before they start feeling comfortable to use.

Pros

Creating, launching and managing email marketing campaigns with it is very easy. The drag and drop editor, audience management features and built-in analytics make it simple to put together professional looking emails, track how they perform and improve future campaigns without needing a lot of technical know how.

Cons

Well some of its most valuable features are only available on the more expensive plans. There's also a bit of a learning curve at the beginning especially when it comes to understanding all the automation and audience management tools.

Pros

It stands out for its professional interface and all in one marketing toolkit. It brings together email marketing, audience management, automation, analytics and campaign creation in a single platform which helps keep marketing work organized and efficient. The templates, reporting tools and integrations also make campaign management more organized and can help boost engagement.

Cons

Although it includes a broad set of features some of the more advanced tools are only available on higher-priced plans. The interface may also feel a bit overwhelming at first for new users especially when working with certain automation and audience management features. On top of that there is a learning curve and pricing can become costly as your contact list expands.

Pros

At first the all in one setup was the biggest draw for me. Having campaign management, audience and contact tools, landing pages, automations and SMS marketing under one platform was exactly why we decided to try it. The dashboard and campaign list were fairly easy to move through and I liked being able to check the status of campaigns and automations all in one place. The idea of creating keyword-based SMS automations was especially attractive because it seemed like a practical way to build our email marketing list. Unfortunately even though the platform looked promising and offered a lot on paper, the actual experience fell short of what we expected. The SMS keyword automation was unreliable for text to join and support made the process harder without actually fixing the problem or offering a real solution. In the end, what appealed to me most was the platform's potential but the way it functioned did not meet our needs.

Cons

Our biggest problem was the SMS keyword automation simply not working the way it should. We switched over from Clearstream which had been working flawlessly for us. The whole reason we moved to it was to expand from SMS-only campaigns into email marketing. Since we do not already have an established email list, our plan was to use the text to join SMS keyword automation to collect contacts through giveaways and grow that list. That is where everything started to break down. The keyword SMS flow was inconsistent even after testing with multiple phone numbers. At first two of the numbers had already been imported into our general audience. After we archived all imported contacts, those same two numbers texted the keyword again and finally received the automated response. However two other phone numbers that had never been imported into it never got any response at all and their numbers never even appeared in it as having texted the assigned SMS number. Support then told us those people would need to be manually added first and then text the keyword in order to be added to the list which completely defeats the purpose of a text to join keyword automation. Because of that we have been unable to launch the program and we also have not been able to get a refund even though the platform is not performing the way it presents it or the way a customer would reasonably expect.

Pros

Having email marketing, audience management and automation all in one place makes it really convenient to use. The customer journey features help a lot with creating more personalized campaigns and the built-in analytics provide useful insights that make it easier to adjust your strategy and improve engagement over time.

Cons

There are plenty of customization options but putting together more advanced campaigns can require a bit of extra time and effort.

Pros

It has some good features for email campaigns and overall it's a capable platform. That said parts of the marketing side feel a bit overengineered to me especially when I am managing lists which can get dull pretty fast. It's still a good tool overall but certain areas can feel harder to use than they should.

Cons

Working with audiences and a few of the settings seems more complicated than necessary. I run into this most when dealing with marketing segments, where the setup and management can be harder than expected even though it seems like it should be simple.

Pros

Getting started with email marketing feels very approachable with this platform. The interface is clean and simple to move around even without much marketing experience. Building campaigns in the drag-and-drop editor is easy and the large template selection helps save a lot of time. The automation and audience segmentation tools were also really useful because they make it possible to personalize campaigns without doing everything manually. Overall, it works well as an all-in-one option for small businesses and marketing teams.

Cons

Costs can climb pretty fast once your contact list starts growing. A few of the more advanced automation and reporting tools are also only available on the higher-tier plans.

Pros

Having email marketing, audience management and automation all in one platform has been a big plus. It cuts down on the time I spend switching between tools and makes running campaigns much more efficient overall.

Cons

The pricing starts to feel expensive as the contact list grows and some of the more advanced features are locked behind the higher-tier plans.

Pros

Right away, it's design felt polished and simple to work with and everyone across our organization has really enjoyed using it. Managing contacts is very easy and simple and it makes sending bulk emails fast and convenient. Customer support has also been responsive and friendly whenever we've needed help. Overall, it feels like we've gotten really great value for what this tool costs.

Cons

One small frustration is when I want to reuse it's formatting in another software platform to send the emails instead. That part can be a bit inconvenient although it's definitely not a major issue.