Mailchimp Software Reviews

“useful for marketing campaigns”

Pros

While getting started was fairly easy for us, I still find parts of the interface a little frustrating. We primarily use it for marketing emails but we've also taken advantage of features like social media advertising, landing pages and content scheduling in the past.

Cons

Social media ad creator is not working.

“my small business hidden gem”

Pros

Having all of my accounts connected and managed from one place has been a huge benefit for me. I also love being able to schedule future posts, emails and flyers in advance. For my small business, it has honestly turned out to be an unexpected hidden gem.

Cons

At this point, I really haven't come across anything I dislike about it.

“powerful email automation”

Pros

In my experience, it delivers exactly what it promises. It handles most of the heavy lifting involved in email marketing and transactional communications and once I had everything configured, it ran smoothly with very little effort on my part.

Cons

Things get a little less easy when connecting your databases and syncing clients and contacts. Not every step is as clear as it first appears so you may need to bounce between the documentation and forum discussions to get everything working properly.

“simple email access”

Pros

I found it very easy to move into a simplified email system with this platform which has made managing everyday communications much more efficient for me.

Cons

Pricing has gone up drastically and there are far too many features packed in that most people probably won't use or even understand.

“Feasible setup and great platform”

Pros

The setup process felt easy from start to finish. I was able to stay on the free version for quite a while and I found the platform easy to work with overall. While the cost can increase if I choose to use every feature available, I still consider it a very strong solution.

Cons

Their customer support left a lot to be desired. It came across like they have the mindset that they're the biggest name out there so they don't need to be especially helpful. Overall, the support experience wasn't very impressive.

“useful resources and built-in crm”

Pros

What I appreciated most was the quality of the online resources. I found them genuinely useful and I also like that the platform includes a built-in marketing CRM.

Cons

On the downside, it is not available in French which I did not like and it is also a bit expensive.

“flexible templates and smart automation”

Pros

Setting up my account with nearly a dozen segmented lists went very smoothly. I rely heavily on the flexibility of the email templates and the ability to create my own designs. Aside from a few features that are limited by my current pricing plan, I find the platform highly customizable. I can schedule emails, automate campaigns and monitor audience engagement with ease.

Cons

One thing that has been frustrating is that my emails used to sync easily with my social media accounts and that hasn't worked for the last 9 to 12 months. Since I've sent fewer emails this year, I haven't really made time to dig into the Support Center and figure out what changed. Even so, I did notice the issue seemed to start around the same time as a major redesign.

“powerful email marketing tools”

Pros

For day-to-day use, I find the platform extremely convenient because of how user-friendly it is. The automation tools save me a lot of time, the social media integrations are valuable and I appreciate the detailed analytics and advanced list management options.

Cons

it can get expensive as the subscriber list grows and some advanced features are only available on paid plans which can be restrictive for small businesses working with a limited budget. On top of that, the more advanced automation tools can be complicated for beginners and may require a bit of a learning curve.

“fairly user-friendly platform”

Pros

One advantage I've enjoyed is being grandfathered into features that now require payment, such as workflows. I also find the platform fairly user-friendly overall.

Cons

A big downside is that the free version comes with no support at all. If the grandfathered features I still have were ever removed, I would not pay for the software and would switch to another platform instead.

“great features for small teams”

Pros

When I first started using it, I felt it was an excellent choice for a small business like mine. I found it incredibly user-friendly and I was impressed by the variety of tools and features available.

Cons

After Intuit acquired it, it started to feel like the company cared more about revenue and larger corporate clients than smaller businesses. The monthly subscription seemed to increase almost every few months and eventually it just stopped feeling worth the cost.

“simple onboarding and strong app”

Pros

From the very beginning, I found the onboarding process and overall workflow easy to follow. Setting everything up, importing contacts and creating campaigns all felt simple. That's exactly what I want from an email marketing platform and I'm very satisfied with it. While there are more advanced capabilities available, I don't personally need them and I appreciate not having to learn complex features just to send emails. I also think the mobile app is excellent.

Cons

At the beginning, the navigation gave me a bit of trouble. Some of the menu labels weren't very simple but once I got used to the layout, it became much easier to find what I needed.

“top choice for email marketing”

Pros

It has been one of the leading platforms in this industry for years and it's actually where I first learned the fundamentals of email marketing.

Cons

It does cost more than alternatives like Mail Blaze and Systeme.io.

“user-friendly email campaigns”

Pros

I find the interface very user-friendly and even without much technical experience, I can easily handle tasks like importing email lists, scheduling campaigns and creating emails.

Cons

The list feature can be a bit frustrating at times especially when trying to organize people into different groups or categories.

“helpful contact limits for nonprofits”

Pros

For our organization, having space for a large number of contacts has been extremely valuable. We also really appreciate the nonprofit discount that comes with the service.

Cons

Certain parts of the user interaction can be a little tricky to work through. Graphics also sometimes disappear and recovering them can be difficult without having to start over from scratch.

“mpdx integration works well”

Pros

The integration with MPDX has been the biggest advantage for us. When I update information in one system, it automatically syncs to the other which saves us a lot of time and reduces manual work. We can also keep contact details and address changes updated across both desktop and mobile devices.

Cons

There always seems to be something new being introduced. Figuring out what actually works and what doesn't can take a lot of time. Since we're a small team, it's easy to get pulled deep into everything it offers and that effort doesn't always lead to the results we're hoping for.

“free plan that helps you start”

Pros

As someone getting started with email marketing, I found this platform much less intimidating than other options. I especially appreciate that the free plan supports up to 2,000 subscribers which is a huge benefit for beginners. Creating emails is easy, whether I'm adding text, images or other content. I also like that the platform alerts me when images are too large and suggests resizing them. Overall, I've found it to be a very great product.

Cons

One thing I'm not happy about is that it used to let you schedule emails on the free plan but that option has been moved to the paid version. On top of that, the paid plans feel a little overpriced to me when you compare them with some of the other tools out there.

“simple campaigns and useful analytics”

Pros

What I like most is how simple the platform feels while still giving us plenty of customization options. We can communicate effectively with different audience groups and I find the analytics especially useful for understanding audience behavior.

Cons

A few emails sent to our corporate audiences end up getting caught in spam filters. It can also be difficult to have multiple users on the same account because of the two-factor authentication setup.

“friendly start for email marketing”

Pros

In my experience, the platform is very user-friendly which makes it a great option for running simple email campaigns and basic marketing activities. I would especially recommend it to first-time email marketers.

Cons

If you need a more advanced email database and marketing system with things like sales funnels and deeper automations, this probably is not the best platform for that.

“professional newsletters without fuss”

Pros

It didn't take me long to become comfortable with the platform and I can easily create polished, professional-looking emails. We regularly use it for newsletters sent to both vendors and customers and it provides everything we need without feeling overly complicated.

Cons

One drawback we've run into is that the text layout could be a bit more flexible. For instance, when using superscript like in "July 4th," the superscript "th" changes the line spacing in a way that breaks up the consistency of the text block.

“reliable and simple to use”

Pros

I've found it to be reliable software that consistently gets the job done. Above all, I appreciate how simple it is to use and I would definitely recommend it.

Cons

I haven't tried all the features yet but up to this point, I haven't been disappointed.