Mailchimp Software Reviews

“reliable email results”

Pros

Getting campaigns out with it is pretty easy. You can set one up in just a few minutes and start emailing customers right away. We have tried several other providers to save money but we always end up coming back to it. We would definitely recommend it for email marketing.

Cons

Pricing is the biggest downside. It is definitely one of the more expensive services out there and there are not many plan options for customers who send emails less often. Our company has a limited product range so we do not need to send daily emails. We usually reach out to customers about twice a month. Other providers offer much cheaper plans for that smaller sending volume but we get better deliverability and open rates with it so we stick with it and pay the higher price.

“quick contact uploads and journeys”

Pros

It takes a lot of the manual effort out of email marketing and lead generation for me. With just a few taps, I can import contacts directly from my contact list and move qualified leads into the right customer journey.

Cons

I'd still love to see more visually appealing landing page templates, along with added functionality in the app.

“mail handling done right”

Pros

Of all the email and campaign management tools I've used, this has been my favorite. I can easily send, receive and track large volumes of emails and I also appreciate the flexibility to create messages in multiple formats.

Cons

I don't really have any major complaints about it at this point. The only thing I'd suggest is automating a few more features to make it even more convenient to use.

“helps bring in clients”

Pros

My experience getting started was very smooth and I found that the platform delivers on its promises. It has also helped me attract new clients over time.

Cons

Over time though, the pricing became too expensive and it started to feel like more trouble than it was worth.

“free lead capture and campaigns”

Pros

One of the things I liked most was having access to a free plan. It allowed me to capture leads and build email campaigns from a single platform. I also found it very useful that I could generate QR codes from forms and create shortened URLs without relying on Google.

Cons

Getting comfortable with it took more effort than I expected and it didn't offer the level of customization I'm used to on other platforms. The form builder also felt limited since it was missing a lot of the design and customization features I prefer.

“crm integration works brilliantly”

Pros

Connecting the platform to our CRM has made a significant difference for our team. We especially appreciate how it automatically creates audience segments for us.

Cons

Although CAN-SPAM helps us manage and optimize how often we send newsletters, it also restricts us from directly emailing non-subscribers with campaign updates through it's interface.

“Great email creation tool”

Pros

After I spent a little time learning the platform, I found it quite easy to use.

Cons

One thing that bothers me is the way the fonts are set up and I really wish there were more template choices when creating emails because it feels a bit limited.

“practical for getting started”

Pros

For someone just getting started, I think it's a very practical email management tool. I found it easy to learn and effective for everyday use.

Cons

Getting comfortable with it takes a bit of time and it can be hard to build the exact email template you have in mind.

“professional emails in minutes”

Pros

Creating professional-looking messages is very easy for me. I can put together polished emails in just a few minutes and quickly review the results afterward.

Cons

it does everything I currently need so I really don't have any complaints. If anything, it would be useful to add MLL functionality and let me reuse my past emails and surveys which would make creating new campaigns and surveys even faster.

“powerful email marketing results”

Pros

I appreciate the strong email marketing capabilities because they help increase brand visibility and audience engagement. I also found the interface user-friendly, the template selection extensive and the email deliverability excellent.

Cons

Pricing can get expensive for businesses managing larger subscriber lists and the customization options may feel limited if you need more advanced control. Connecting it with some third-party apps can also be a bit difficult.

“clean interface and useful automation”

Pros

What stands out most to me are the user interface and the email automation features. Both have played a major role in helping us communicate more effectively with our users.

Cons

The pricing and the limitations in the free trial are the only downsides I've noticed. Other than that, I really love it.

“plenty of useful integrations”

Pros

Having access to a wide range of integrations has been extremely valuable for our startup. I also love the WYSIWYG email builder because it allows me to create attractive, professional emails without needing any coding skills.

Cons

This tool is on the expensive side and the lower-tier plans feel limited because they leave out a lot of features. It's also disappointing that there isn't an annual plan that could help cut the overall cost a bit.

“lead capture from every channel”

Pros

We bring in leads from several different sources, including our website and web application and the platform handles that process very well. We also find contact segmentation effective and setting up bulk communications is easy.

Cons

Deleting contacts works but the functionality around it feels a little too complicated.

“newsletter tools that just click”

Pros

Whether I'm working with someone completely new to email marketing or someone with more experience, I find that the platform provides everything needed for newsletter campaigns. It's simple, easy and doesn't require expert knowledge to use effectively.

Cons

One thing I'd change is the free plan-I think it should include a higher contact limit.

“powerful campaign tools”

Pros

It gives me all the essential tools I need to create marketing campaigns, design emails and manage contacts in a flexible way.

Cons

Its pricing structure feels pretty limited and if you run a single campaign with a lot of users, the cost can climb higher than expected.

“reliable for the long haul”

Pros

The fact that I've stayed with it for more than ten years says a lot. It continues to provide everything I need and I've never felt compelled to upgrade to a higher-tier plan.

Cons

A while back, they rolled out a big update that I wasn't too happy with at first. The interface became a bit confusing and posting from RSS to email was harder than before but after a while I adjusted to the changes.

“friendly platform with great integrations”

Pros

A free plan to start with is a big plus and the platform feels user-friendly overall. The integrations work well, the email marketing tools are useful and it scales nicely as needs grow. Compliance features are there and customer support has also been reliable when needed.

Cons

Pricing can get expensive and the free plan comes with limited automation. Some parts of the platform feel a bit complex at times and there can also be delivery issues occasionally.

“powerful CRM and analytics”

Pros

Having the CRM and data analytics built in is really useful and being able to keep all my data in one place makes it much easier to access whenever I need it. It also works well for running multiple campaigns at the same time.

Cons

I really enjoy using it but one thing I wish could be improved is the occasional server downtime. Sometimes things do not load properly and if that gets fixed, it would be one of the best software platforms out there.

“Excellent lead management tools”

Pros

it has a lot going for it as a really capable CRM platform. Importing an existing email list is easy, adding a signup form to a website doesn't take much effort and you can also enter contacts manually without any hassle. Lead management is simple to work with and performs really well. Along with that, building email campaigns is just as convenient and those two areas are definitely the strongest parts of it.

Cons

One feature I still feel is missing from it is a fully AI-generated campaign option. I think AI could come up with stronger, more effective wording for certain campaigns than what we're able to write manually.

“simple and useful for newsletters”

Pros

The interface is very easy and simple to use. It works well for basic needs and handling simple newsletters.

Cons

Fully automating everything can be a bit difficult and the deliverability could definitely be improved.