Mailchimp Software Reviews

Pros

This has been a really good product to work with. The toolset is strong, the pricing feels reasonable and it integrates nicely with other systems. The reporting is also very good.

Cons

There was a bit of a learning curve at first because of all the functionality. Once I spent some time navigating it though, everything became much clearer and easier to understand.

Pros

Getting a campaign up and running was pretty easy after I watched the beginner tutorial. Once I went through that, setting up a newsletter was simple.

Cons

One problem is that if you use a free email account, the campaigns don't get delivered properly. It also tends to send too many emails in the sequence.

Pros

Having access to both email sending and bulk texting is really useful.

Cons

One downside is that when sending a text, you have to paste the number manually.

Pros

Sending bulk emails to my business customers has been really simple to integrate and the delivery speed is honestly hard to beat.

Cons

Getting the API working on my Node.js server was pretty challenging. It took a lot of time and effort before everything started working properly.

Pros

Being able to integrate and embed features right into our website has been a real game changer. It helps pull people in through the newsletter and then directs them back to our site to finish watching, reading or listening to our updates. That setup has led to a big increase in web traffic.

Cons

This tool gets expensive especially when you're sending several newsletter campaigns each month and need to both store a large contact list and email those users repeatedly. Another drawback is that the email automation journeys are pretty complicated and hard to set up properly.

Pros

It has been my go-to all in one marketing platform for sending newsletters to people who attend my events. It gives me a direct way to stay in touch with my audience and keeps our brand fresh in their minds. I also really value the reporting tools because they show me clearly what integrates with my audience and what doesn't. Getting everything set up in the beginning was simple too.

Cons

No cons to share for now at least.

Pros

Every week, we rely on it to send updates to our congregation and it continues to be a useful tool for that. On the whole, the platform does the job well enough and once everything is set up, it's fairly simple to use in an effective way.

Cons

At the same time, the layout and overall functionality don't feel especially simple and some of the changes introduced over the years have actually made it a bit harder to understand.

Pros

Having a free account works really well for my small business right now. As things grow, it's nice knowing I can upgrade to a paid plan and expand into separate email lists when I need to.

Cons

To access all of the email-building features, I have to switch between the app and the web version. I'm not sure why everything isn't included in one place.

Pros

Even now, it remains one of the go-to platforms for mailing lists. It has continued to evolve alongside new technology and the feature set is strong with plenty of room to expand.

Cons

The cost is pretty high and I deal with a lot of unsubscribes. It also doesn't offer much protection when malicious users report me for violations.

Pros

Drag-and-drop email editor feels very simple to work with. The different features connect fairly well, the campaign creation process is easy and the builder itself is quick and user-friendly. I also really appreciate the analytics tools because they give a strong 360-degree view of how email campaigns are performing.

Cons

Costs start to climb quite a bit as your contact list grows and a lot of the functionality stays locked unless you move up to a more expensive plan. it also charges for duplicate contacts when the same email address appears on multiple lists sometimes doubling the count or more and it even includes cleaned contacts in your total despite the fact that you cannot send to them anymore which is one of my biggest frustrations. On top of that, customer support has not been dependable so I end up relying more on online forums, chat rooms and Google to find answers.

Pros

I find it really easy to use especially in the beginning since it lets you upload a small number of contacts for free.

Cons

It doesn't seem to offer enough templates and it would be much better if they added cold email templates as well.

Pros

This tool makes putting together polished email campaigns pretty easy even if you are not especially technical. The drag-and-drop builder is simple, the automation features come in handy and it connects well with other platforms. The built-in analytics are also really useful because they let me track open rates, clicks and see what is actually resonating with my audience.

Cons

One thing to keep in mind is that the cost can climb fairly fast as your contact list gets bigger especially compared with some other email marketing tools. On top of that some of the more advanced automation options are locked behind higher-tier plans which can be restrictive for smaller businesses. Even with that, it is still an excellent platform overall.

Pros

Creating templates is not a hassle, reusing past campaigns by duplicating them saves time and audience management is handled well.

Cons

Working with the email editor feels awkward and inconsistent. At times it lets me bold text and at other times it doesn't. There are also moments when I try to remove bold formatting and it simply won't cooperate which is really frustrating.

Pros

Having used it for several years across a number of nonprofit clients I support with marketing, I can say it has worked really well for smaller organizations. The platform is simpler to get around which makes it much easier for teams that do not have a lot of time or technical experience. There are plenty of drag-and-drop templates available and those really help with putting together clear messaging. It is also more affordable than a lot of other tools out there.

Cons

A limitation with it is that its data tracking and segmentation are not as advanced as what some other platforms offer. That can make it more difficult to tailor communications based on supporter behavior or engagement. That said, this mainly becomes an issue for more advanced communication strategies which many smaller nonprofits may not actually need.

Pros

Getting a marketing campaign built and launched with our data is very easy. The platform is simple to use so we can put things together and get them implemented without much delay.

Cons

At first, we were on the wrong plan for our company and our automated emails ended up stopping unexpectedly. We had to move to a higher plan which really was not an issue but it was necessary to keep up with our growing needs.

Pros

This software has a very user-friendly design and is simple to work with. It gives you several layout choices when putting together emails and newsletters.

Cons

The service is easy to use and does a great job tracking data. For what we needed, it was very affordable and still let us capture a wide range of information about our constituents.

Pros

It really shines when it comes to the features it offers and how well it handles sending blast emails without much hassle.

Cons

Getting comfortable with it takes a while because the learning curve is pretty steep and the pricing structure is also confusing.

Pros

It's been a really useful tool for both sales and marketing. The platform is simple to use, getting everything set up doesn't take much effort and the customer service team has been pretty reliable as well.

Cons

Pricing can start to feel a bit high if you're doing a lot of mass marketing or sending large volumes of emails. That said, it's still not the most expensive option out there.

Pros

Creating mailing campaigns is easy thanks to the step-by-step process and it lets me send them out to clients and prospects on our mailing list without much hassle.

Cons

the way it integrated with our other programs was a little unreliable but using an Excel spreadsheet has worked as a quick workaround.

Pros

One thing that really worked well for me was how much you can customize your emails and messages. The interface also looks really nice which makes the whole experience more pleasant to use.

Cons

Scheduling messages didn't work the way I wanted it to. I also ran into a few tricky moments while customizing emails with some of the available features although I was still able to come up with a workaround.