Omnisend Reviews

“As good as Klaviyo and Mailchimp for less price

Pros

It's much more streamlined and adaptable compared to Klaviyo. I really like that I don't have to pay for unnecessary tools that are included but I'll never use.

Cons

While some features and integrations are still missing, they are actively working on adding them. They recently released a new dashboard and improved documentation, which has been a great update.

“Had to switch

Pros

Having email, SMS, and push campaigns all in one place is fantastic! The ready made automations like cart abandonment and post-purchase are easily solvable. And also the ability to segment by customer behavior and the drag-and-drop editor make it super easy to use and the reports are crystal clear.

Cons

The SMS editor isn't available on the free plan and there are fewer customization options compared to bigger platforms. However, the reporting is concise and to the point.

“Flexible automation tool

Pros

This platform is highly robust, offering excellent workflows, automation, integrations with other eCommerce tools and solid segmentation features.

Cons

The platform offers efficient solutions that deliver significant value specially through its prebuilt automation templates.

“Love using it

Pros

SUPER simple to use and style. The automated emails are a great way to keep customers in the loop about my store's new arrivals.

Cons

Their SMS package is quite expensive. Also if you don't use all your credits within the month, you lose the remaining balance. It would be great if unused credits could roll over to the next month but there should also be an option to purchase more.

“Ideal tool for emails

Pros

It is so easy to create and maintain email lists and send out emails, which makes my job a lot easier.

Cons

There's so much functionality that it can be overwhelming to find time to learn it all.

“All-in-one email solution

Pros

The AI options and autoresponders are a huge time-saver! They make our workflow much more efficient. And the the pricing is awesome.

Cons

At the moment, I don't have anything negative to report.

“Top email marketing services

Pros

I really appreciate how quickly the service team gets back to me when I submit a request ticket.

Cons

I haven't faced any issues personally with it.

“Unbeatable value! powerful and easy to use

Pros

This tool is an ideal email marketing solution for small to medium-sized businesses and has excellent scalability. It's userfriendly, easy to generate reports and very affordable when compared to competitors specially considering the value included in the monthly subscription (Email + SMS + Push). Also it's quite powerful, offering great automation flows and segmentation features that we can take full advantage of.

Cons

Some third-party app integrations are still missing, so it's important to verify that your tech stack is natively supported before committing. For the majority of the apps we use, this hasn't been an issue. Also it's not as flexible as Klaviyo, specially for more complex automation flows we sometimes need but it covers 95-98% of our automation requirements without any problems. The pre-built blocks like coupon codes and product recommendations, are not as customizable as we would like but this has only been an issue in a few specific cases. Overall, the current setup works well for us in most situations.

“Offers real people, real results

Pros

I can't say enough good things about Omnisend! It's incredibly user friendly and I love that updates are regularly based on customer feedback. They offer tons of resources and a great learning academy. The team speaks to me on my level, not in confusing technical jargon. And the customer service is amazing, real people help me and stick with me until my issues are resolved.

Cons

Sometimes I don't understand why I can't customize content blocks as much as I want to.

“It has great potential

Pros

What I like is the constant addition of new features gives me a lot of hope for Omnisend's future.

Cons

Omnisend is still a work in progress and missing a few features. The editor could use some improvements and the UI could be tidied up a bit. On certain pages, it's not easy to exit what you're working on and when creating new campaigns, you must choose a template instead of starting with a blank slate.

“Easy-to-use, effective marketing

Pros

Getting started was a breeze, especially with the seamless integration with Shopify.

Cons

It would be helpful to have an integration with Judge.me for collecting reviews.

“Would definitely recommend

Pros

Its great that I can easily manage drips, newsletters, target marketing and even set up email sign-up forms.

Cons

They could add video or short reels as an option in email campaigns.

“My preferred email marketing platform

Pros

The saved template feature is a game-changer. It eliminates a lot of the stress of building a campaign and makes the whole process feel much more manageable. I also love how smoothly it integrates with our Shopify store and adding products and linking images is incredibly intuitive. It's a massive time-saver and lets us focus on being creative.

Cons

I have no complaints. Everything about Omnisend has been great so far!

“The best email service

Pros

Building emails and automations is really easy. Everything is simple with the tools available. I also love that we have a dedicated rep who checks in with us every month. Shoutout to our representative, she's amazing and deserves a raise for her help with strategy, feedback and insights on our emails, automations and list management.

Cons

It took a while to implement the pre-checked box for subscribing to email lists. That was a bit frustrating since it resulted in missed opportunities but I'm glad it was added eventually.

“Solid marketing tool with great support and features

Pros

Its integration with WordPress was seamless, which made getting started much easier. The revenue reporting tools are also really helpful for tracking performance. The templates are simple and easy to customize, which helps make campaign creation fast and stress-free.

Cons

I had some difficulties integrating Omnisend with Elementor and it was sometimes hard to find clear online solutions for specific tasks. There were also a few initial issues with connecting to my email provider, though they were eventually resolved.

“Totally recommended

Pros

Loved the ease of use and having a dedicated strategy team member to guide me through new and exciting ideas makes the experience even better.

Cons

No technical or logistical issues, though pricing is always something to keep in mind. That said, they came in lower than our previous CRM.

“Best way to enhance your email experience

Pros

It's incredibly easy to use and I can start building emails almost instantly. Their customer service team is attentive and I love their proactive approach in helping their customers.

Cons

I wish there were more features for designing emails or ways to integrate collections from Shopify with our shopping platform.