Sailthru by Marigold Reviews

“Great ESP sending newsletters

Pros

Analytics in this tool are more or less clear and easy to understand.

Cons

Customer service is lacking and sophisticated coding is not guided or supervised. Also I noticed there are no automated reports.

“Tracking ad performance with it is easy

Pros

We were able to meet most of our goals as a full mailing platform without needing extra IT or product design staff. It lets us provide precise, detailed info to our clients so they can make smart choices about which publications and days work best. Sailthru is super helpful because we do a lot of reviewing.

Cons

It is great for anyone needing detailed and accurate reports for clients or teammates. But it is less useful if you want engagement and interaction data since we usually have to use OpenX for that.

“Outstanding tool for email campaigns

Pros

Sailthru is a great platform for email marketing and automation with advanced analytics. We can build email templates easily using drag and drop. The platform supports dynamic email content and the user interface is great.

Cons

Customer support takes longer than usual to solve our issues. There are limited conditions for list segmentation. The email template builder is poor.

“Excellent software in overall

Pros

Really an advanced software. We use it to send personalized emails to many lists based on interests. The analytics really help us understand our audience with detailed info.

Cons

There is a bigger learning curve here since there is a lot to learn. The UI could use updates and I would like to be able to sort by lists.

“Amazing platform though customer support could be better

Pros

Overall I am happy with the product but the customer service is pretty bad. The interface is the best part, it is very simple and easy to learn. The analytics available are really good too.

Cons

Thier customer service is pretty poor. If they improved that they would have a great product. Unfortunately I would say their poor support really lets them down.

“It made the job easier!

Pros

I loved having everything in one place and using it all at the same time. It made it much easier to keep track of my customers.

Cons

It really seems to slow down my system, it was boggy.

“Essential for tracking newsletter performance

Pros

User interface is really simple and easy to use. The formatting looks good with charts and graphs included. It gives better results to us when it comes to analytics and content management.

Cons

Customer support is okay but delayed when getting reports for issues. They need to add filters like date created, modified, newest etc for finding old records.

“Crucial tool for companies focused on newsletters

Pros

This software lets our company manage all our newsletters across different properties and is very flexible in segmenting our lists. It has also helped improve send rates and reduce deliverability issues with email providers. Their customer service knows what they are doing and often runs webinars to help optimize and use their features better.

Cons

The double verification to sign in can be annoying. I am also not sure if the heatmap clicks data is always 100% accurate.

“Disappointed with product reliability and customer support

Pros

I have nothing really worth sharing here.

Cons

Its feature set is very good, things like split testing transactional emails, intuitive email nudges, personalized send times etc. But we have had almost constant reliability and bug issues: uploads/downloads getting stuck, reports not running right, subject line code errors and two occasions where we couldn't send campaigns for 2 to 3 days. That is a deal breaker for me. Plus they don't seem to see it as a problem and are not willing to work with you on it. Sometimes support takes a week to respond.