Sailthru by Marigold
Last Updated
Overview
Sailthru by Marigold offers advanced personalization and comprehensive cross-channel integration, enhancing marketing effectiveness. While the platform's advanced features may require some time to learn, its various campaign management capabilities and AI-driven insights empower marketers to enhance customer relationships.
Sailthru by Marigold Specifications
- Campaign Management
- Customer Segmentation
- Email Marketing
- Content Management
Sailthru by Marigold Features
Lifecycle Optimization
Sailthru by Marigold offers Lifecycle Optimization, sending the right message to the right customer at each stage of their journey. This feature allows users to create event-driven workflows such as welcome series, cart abandonment, or re-engagement campaigns, enhancing customer engagement.
Real Activity Detection
The software provides Real Activity Detection, allowing users to differentiate authentic human engagement from bots. It identifies valid opens and link-clicks, ensuring analytics and personalization rely on accurate behavioural data.
AI+Machine Learning
The platform utilizes AI + Machine Learning to provide predictive personalization by analyzing historical and latest data to recommend content and products. It continuously improves models to highlight the most relevant offers, reducing manual segmentation effort.
Cross-Channel Marketing
The system’s Cross-Channel Marketing unifies email, mobile web, SMS, and onsite personalization on a single customer profile. It synchronizes messages and content so that customers receive consistent experiences regardless of channel or device.
Pros And Cons of Sailthru by Marigold
Pros
It offers AI-powered cross-channel marketing
The software integrates with various marketing tools
The platform has an easy-to-use interface
The system offers dedicated customer success managers
It has a supportive community
Cons
The software’s initial set can be complex for new users
Advanced tools are slightly difficult to learn according to software users
Sailthru by Marigold Reviews
Total 9 reviews
3.9
All reviews are from verified customers
Rating Distribution
5
Stars33%
4
Stars44%
3
Stars11%
2
Stars0%
1
Stars11%
Share your experience
Media Production, 11-50 employees
More than a year
“Great ESP sending newsletters”
Pros
Analytics in this tool are more or less clear and easy to understand.
Cons
Customer service is lacking and sophisticated coding is not guided or supervised. Also I noticed there are no automated reports.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
3
Functionality
7
Automotive, 500+ employees
More than a year
“Tracking ad performance with it is easy”
Pros
We were able to meet most of our goals as a full mailing platform without needing extra IT or product design staff. It lets us provide precise, detailed info to our clients so they can make smart choices about which publications and days work best. Sailthru is super helpful because we do a lot of reviewing.
Cons
It is great for anyone needing detailed and accurate reports for clients or teammates. But it is less useful if you want engagement and interaction data since we usually have to use OpenX for that.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
10
Food & Beverages, 101-500 employees
Less than a year
“Outstanding tool for email campaigns”
Pros
Sailthru is a great platform for email marketing and automation with advanced analytics. We can build email templates easily using drag and drop. The platform supports dynamic email content and the user interface is great.
Cons
Customer support takes longer than usual to solve our issues. There are limited conditions for list segmentation. The email template builder is poor.
Rating Distribution
Ease of use
8
Value for money
5
Customer Support
5
Functionality
7
Frequently Asked Questions
What level of support does Sailthru by Marigold offer?
Sailthru by Marigold offers support through Contact Sales, Support Centre, and Documentation.
What types of pricing plans does Sailthru by Marigold offer?
Sailthru by Marigold pricing is not available on its official site. Interested purchasers can assess Sailthru by Marigold pricing to proceed with the ideal to optimize their business.
What other apps does Sailthru by Marigold integrate with?
Sailthru by Marigold software integrates with multiple third-party applications, including Attentive, Twilio Segment, WordPress, Zendesk, and more.
What language does Sailthru by Marigold support?
Sailthru by Marigold supports English language only.
Does Sailthru by Marigold offer an API?
Yes, Sailthru by Marigold provides an API.
Does Sailthru by Marigold have a mobile app?
No, Sailthru by Marigold software does not offer a mobile app.
Who are the typical users of Sailthru by Marigold?
The typical users of Sailthru by Marigold include Retail businesses and Media Industries.