Total 48 reviews

4.1

All reviews are from verified customers

Rating Distribution

5

Stars

63%

4

Stars

17%

3

Stars

2%

2

Stars

4%

1

Stars

15%

Satisfaction score

Ease of use

8

Value for money

7

Customer Support

8

Functionality

7

MC
maza c.

Financial Services, 1-10 employees

Less than 6 months

5.0

Clear keyword focus performance view

Pros

Semrush gives me a clear view of which keywords to focus on and lets me monitor how my content is performing over time. The keyword research tool is one of my favorite parts and the competitor analysis is incredibly useful too.

Cons

Honestly�it�can feel pretty overwhelming at first. I had to take a Udemy course to get more comfortable with�it and�it�really takes ongoing learning through YouTube videos and other courses.�It's a bit tricky to fully get the hang of.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

DG
David G.

Real Estate, 11-50 employees

Less than a year

5.0

One platform for SEO insights

Pros

Working with it at AFX Research has been a big plus because it brings SEO, competitor insights and market research tools together in one easy-to-use platform. The keyword research depth, site audit capabilities and backlink monitoring have made a noticeable difference in how we improve our web presence and support our clients across the country.

Cons

Though it�delivers a lot of value but some of the more advanced options, like historical trend analysis and higher API limits, are only available on more expensive plans. That can be a challenge when project budgets are tighter.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

10

Functionality

8

ES
Ellie S.

Marketing and Advertising, 1-10 employees

Less than a year

4.0

quite a powerful seo tool

Pros

Using this taught me a lot about SEO and once you have the paid version, it becomes a really powerful tool to work with.

Cons

It�does take some time to learn because�it�has a fairly steep learning curve and I do wish more of the features were included instead of locked behind the paid version.

Rating Distribution

Ease of use

7

Value for money

8

Customer Support

9

Functionality

6

KT
Kalin T.

Education Management, 500+ employees

Less than 6 months

4.0

All seo data in one dashboard

Pros

All its SEO tools are very easy to use and I really like having all the data I need gathered in one dashboard.

Cons

The pricing is the tough part. As a small business, this would be an excellent fit for us but the tiered plans are just too expensive.

Rating Distribution

Ease of use

9

Value for money

6

Customer Support

9

Functionality

8

RD
Rubel D.

Marketing and Advertising, 1-10 employees

More than a year

5.0

Easy interface!

Pros

The interface feels easy to use and the keyword research is extremely detailed which makes the platform very useful for digging into SEO opportunities.

Cons

I'd still like to see stronger local SEO audit capabilities and a citation listing option included.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

TS
Tenai S.

Internet, 1-10 employees

Less than a year

4.0

In depth search analysis tool

Pros

It offers in-depth tools for search analysis and keyword research which really helps during the content creation process.

Cons

Getting started can feel a bit overwhelming for beginners and the free version is so limited that�it's basically unusable.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

6

AW
Andrew W.

Marketing and Advertising, 1-10 employees

Less than a year

5.0

Most complete seo platform available

Pros

The software looks like the most complete SEO platform out there and it's incredibly useful if your budget can support it.

Cons

The cost is pretty high for access to many features and the daily search caps can feel limiting.

Rating Distribution

Ease of use

8

Value for money

8

Customer Support

10

Functionality

8

MJ
Maddie J.

Hospital & Health Care, 500+ employees

Less than a year

5.0

helps with quick site audit

Pros

Getting quick insights from the Site Audit and Position Tracking tools has been incredibly useful for checking how my site is doing. The Keyword Magic Tool is especially valuable when I need to dig deeper into keyword and query research.

Cons

Nothing major but the cost is definitely on the high side for small businesses. At the beginning,�it�can also feel a little overwhelming although�it�becomes much more manageable once you learn how to use�it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10