Financial Services, 1-10 employees
Less than 6 months
“Clear keyword focus performance view”
Pros
Semrush gives me a clear view of which keywords to focus on and lets me monitor how my content is performing over time. The keyword research tool is one of my favorite parts and the competitor analysis is incredibly useful too.
Cons
Honestly�it�can feel pretty overwhelming at first. I had to take a Udemy course to get more comfortable with�it and�it�really takes ongoing learning through YouTube videos and other courses.�It's a bit tricky to fully get the hang of.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Real Estate, 11-50 employees
Less than a year
“One platform for SEO insights”
Pros
Working with it at AFX Research has been a big plus because it brings SEO, competitor insights and market research tools together in one easy-to-use platform. The keyword research depth, site audit capabilities and backlink monitoring have made a noticeable difference in how we improve our web presence and support our clients across the country.
Cons
Though it�delivers a lot of value but some of the more advanced options, like historical trend analysis and higher API limits, are only available on more expensive plans. That can be a challenge when project budgets are tighter.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Marketing and Advertising, 1-10 employees
Less than a year
“quite a powerful seo tool”
Pros
Using this taught me a lot about SEO and once you have the paid version, it becomes a really powerful tool to work with.
Cons
It�does take some time to learn because�it�has a fairly steep learning curve and I do wish more of the features were included instead of locked behind the paid version.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
6
Education Management, 500+ employees
Less than 6 months
“All seo data in one dashboard”
Pros
All its SEO tools are very easy to use and I really like having all the data I need gathered in one dashboard.
Cons
The pricing is the tough part. As a small business, this would be an excellent fit for us but the tiered plans are just too expensive.
Rating Distribution
Ease of use
9
Value for money
6
Customer Support
9
Functionality
8
Marketing and Advertising, 1-10 employees
More than a year
“Easy interface!”
Pros
The interface feels easy to use and the keyword research is extremely detailed which makes the platform very useful for digging into SEO opportunities.
Cons
I'd still like to see stronger local SEO audit capabilities and a citation listing option included.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Internet, 1-10 employees
Less than a year
“In depth search analysis tool”
Pros
It offers in-depth tools for search analysis and keyword research which really helps during the content creation process.
Cons
Getting started can feel a bit overwhelming for beginners and the free version is so limited that�it's basically unusable.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
6
Marketing and Advertising, 1-10 employees
Less than a year
“Most complete seo platform available”
Pros
The software looks like the most complete SEO platform out there and it's incredibly useful if your budget can support it.
Cons
The cost is pretty high for access to many features and the daily search caps can feel limiting.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
10
Functionality
8
Hospital & Health Care, 500+ employees
Less than a year
“helps with quick site audit”
Pros
Getting quick insights from the Site Audit and Position Tracking tools has been incredibly useful for checking how my site is doing. The Keyword Magic Tool is especially valuable when I need to dig deeper into keyword and query research.
Cons
Nothing major but the cost is definitely on the high side for small businesses. At the beginning,�it�can also feel a little overwhelming although�it�becomes much more manageable once you learn how to use�it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
