Marco B.
Marketing and Advertising, 1-10 employees
Less than a year
“Very fast support”
Pros
One thing that really works well with Supermetrics is the wide range of data connectors available and their customer support responds quickly whenever needed.
Cons
The part I am not happy with is the cost and how the pricing is set up.�It�feels like they charge extra for almost everything.
Rating Distribution
Ease of use
9
Value for money
6
Customer Support
9
Functionality
8
Marlyn G.
Computer Software, 500+ employees
Less than a year
“all your ad data together !!”
Pros
Having everything in one place saves a lot of time. It pulls data from Facebook Ads, Instagram, LinkedIn, TikTok and other platforms which makes it very useful for bringing all those stats together instead of checking each source separately. It's especially helpful for anyone working in Business Intelligence and the data it extracts can be analyzed in tools like Tableau and Google Data Studio without much hassle.
Cons
One downside is that because it integrates with so many platforms, data updates and processing can take a while. It also sometimes has syncing issues with platforms like Facebook and Google and that's definitely an area the developers still need to improve.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
6
Jordi M.
Marketing and Advertising, 1-10 employees
Less than a year
“powerful marketing reporting boost”
Pros
One of the biggest advantages of it for a business is how much time it saves by automating marketing reports. It makes it much more efficient to collect, analyze and share data which is a huge help when managing campaigns. It also helps uncover marketing opportunities that can improve advertising performance. On top of that it gives detailed and customized insights about customers making it easier to target marketing efforts more effectively. Another valuable benefit is the ability to compare campaign results with those of competitors which helps refine and optimize marketing strategies even further.
Cons
A drawback to using�it�is that working with multiple data sources can sometimes lead to confusion or mistakes.�It�also takes time and resources to properly set�it�up and keep�it�maintained.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Marah C.
Restaurants, 51-100 employees
More than a year
“reliable data automation”
Pros
Getting reliable data from multiple sources is much simpler with Supermetrics because the tools and capabilities it offers make access easy and practical. One of the things I appreciate most is the strong automation it brings to the process especially when it comes to combining data from different sources. That has been a big help since merging data used to be something I struggled with quite a bit in the past. The Google Sheets integration is also a huge plus because it lets us pull data in quickly and in a very organized way. On top of that the metrics available in it are powerful and help us structure the data we collect based on the priorities we've set which is important for getting accurate results.
Cons
To really take full advantage of everything�it�offers,�it�does require time and effort to properly learn how to use�it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10