Supermetrics: Pricing, Free Demo & Features

Name: Supermetrics
Rating: 4.7 (24 reviews)

Last Updated Jun 5, 2026

Overview

Supermetrics enables marketing teams to centralize data and generate analysis-ready insights across reporting tools and AI platforms. It supports data organization, performance analysis, and activation for informed decision-making. While customization for complex data modeling can be somewhat constrained, it remains reliable for marketing and analytics teams seeking structured workflows.

Overall Rating

Based on 24 users reviews

4.7

All Reviews

Rating Distribution

Positive

100%

Neutral

Negative

Starting Price

$37

per month

Supermetrics Specifications

Marketing Analytics Software
Marketing Automation
Lead Generation
Email Marketing
Social Media Management
Content Management
SEO Management
Campaign Management
Customer Segmentation
Analytics And Reporting

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What Is Supermetrics?

Supermetrics is a marketing data integration and analytics software designed for marketing, data, and development teams. It connects multiple online and offline marketing platforms, bringing data into reporting tools, spreadsheets, or AI platforms like Claude for analysis. The platform automates data collection, organization, and standardization, enabling accurate and consistent insights. It helps users analyze performance, identify growth drivers, and activate insights across marketing channels for improved decision-making.

What Is Supermetrics Best For?

Supermetrics is best for marketing data extraction and automated reporting, helping teams pull performance data from multiple ads and analytics platforms into a single place. It works by connecting directly to marketing sources and automating data transfers into spreadsheets or dashboards, reducing manual reporting effort while enabling more accurate campaign analysis.

How Much Does Supermetrics Cost?

The pricing for Supermetrics starts at $37/month. This basic plan, known as Starter, includes three accounts per data source, dashboards, and Single Sign-On (SSO). Further pricing tiers of the software are as follows:

Growth: $199/month
Pro: $499/month
Enterprise: Custom pricing

In addition to the subscription fee, teams adopting a marketing data platform like Supermetrics should expect industry-standard implementation costs. Based on SaaS and marketing analytics benchmarks, data integration and setup typically range from $3,000 to $25,000, training and onboarding from $1,000 to $8,000, and advanced integrations (data warehouses, BI tools, and multi-source pipelines) may add $5,000 to $30,000 depending on complexity.

Request a personalized Supermetrics pricing quote for your business today!

Disclaimer: The pricing is subject to change.

Supermetrics Integrations

The software supports integration with multiple systems and platforms, such as:

How Does Supermetrics Work?

To start using Supermetrics, follow these steps:

Connect your marketing data sources such as Google Ads, Facebook Ads, and analytics platforms to your Supermetrics account
Select a destination like Google Sheets, Excel, or a dashboard tool where your data will be automatically transferred
Configure data queries by choosing metrics, dimensions, and time ranges to define what performance data you need
Set up automated data refresh schedules so reports update regularly without manual input
Build or customize reports using the imported data for campaign tracking and performance analysis
Share dashboards or spreadsheets with your team for collaborative reporting and decision-making

You can also request a free Supermetrics demo to understand how it fits into your workflow.

Who Is Supermetrics For?

Supermetrics is ideal for a wide range of industries and sectors, including:

eCommerce
Retail
Financial services
Technology
Healthcare
Media and publishing
FMCG

Supermetrics Use Cases

Based on how marketing teams handle fragmented data across channels, Supermetrics is typically used in end-to-end workflows covering data collection, preparation, analysis, and activation.

Marketing Teams Unifying Data Across Multiple Advertising Platforms

Marketing teams running campaigns across Google Ads, Meta, LinkedIn, and other channels often face inconsistent reporting formats and scattered performance metrics. Supermetrics is used to consolidate this data into a single workspace, such as spreadsheets or BI tools. By removing manual extraction work, teams maintain a consistent and comparable view of campaign performance across channels.

When Analysts Need Structured, Decision-Ready Marketing Data

Raw marketing data usually arrives in different formats, making it difficult for analysts to build reliable reports. In these situations, Supermetrics is used to automatically standardize and organize incoming data so it can be directly used for reporting and analysis. This reduces repetitive cleaning work and improves consistency in performance tracking.

Performance Marketing Teams Automating Reporting Across Campaigns

Across fast-moving campaigns, performance teams require continuous visibility into metrics like ROI, conversions, and cost efficiency. Supermetrics is used to automate reporting pipelines so dashboards and spreadsheets update without manual intervention. This allows teams to focus on interpreting results rather than spending time assembling reports.

Growth Teams Using Marketing Data For Decision Making

Growth teams use Supermetrics to centralize and deliver cleaned, structured marketing performance data into tools like spreadsheets, BI dashboards, or data warehouses. This enables teams to analyze campaign results and identify trends more efficiently. While Supermetrics does not execute marketing changes directly, it helps ensure that insights are readily available for faster decision-making and campaign optimization in external platforms.

Is Supermetrics Right For You?

Supermetrics is ideal for marketing, data, and analytics teams that need to centralize and standardize performance data across multiple channels for scalable reporting. It is trusted by 200,000+ companies across 120 countries, including L’Oréal, Deloitte, Dyson, Dentsu, GCommerce, and Volvo. With SOC 2 Type II compliance, SSO, and regional hosting, it ensures secure and reliable data handling. Its unified reporting structure supports accurate, data-driven decision-making at scale.

Still doubtful if Supermetrics is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Supermetrics Features

Bring Everything Together

This feature enables centralized collection of marketing data from multiple sources into a unified system. The platform reduces reliance on manual data gathering by automatically consolidating online and offline channels. Users gain a continuously updated, single-view dashboard that improves visibility across performance metrics.

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Organize Data And Unlock Growth

The system structures incoming data by cleaning, standardizing, and organizing it into a consistent format. This ensures that each metric reflects accurate and reliable information for analysis. Teams can then rely on structured datasets to support more confident and informed decision-making processes.

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Spot Growth Drivers

Supermetrics software helps uncover performance patterns by analyzing marketing data across channels. The system highlights trends and opportunities that may not be immediately visible in raw datasets. Insights can be accessed through spreadsheets, BI tools, or AI platforms to support faster reporting and analysis.

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Turn Insights Into Action

The platform converts analyzed data into actionable outputs that can be applied across marketing systems. It distributes updated insights to advertising, email, and engagement tools to support ongoing optimization. This enables teams to maintain alignment while improving the efficiency of marketing activities.

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Pros And Cons of Supermetrics

A quick look at Supermetrics's strengths and weaknesses to
help you decide if it's the right fit

Pros

Centralizes marketing data across channels
Automates manual reporting workflows
Delivers real-time performance visibility

Cons

Support response may vary at times
Advanced features require stronger skills

Supermetrics Pricing

An overview of Supermetrics pricing plans to help you
choose the best option for your team and budget.

Starter	Growth	Pro	Enterprise

Dashboards 3 accounts per data source Weekly data refreshes Single sign-on (SSO) No data volume fees Data API and MCP access 1 user	Dashboards Single sign-on (SSO) 7 accounts per data source No data volume fees Custom data import Daily data refreshes Data API and MCP access 2 users	Dashboards 10 accounts per data source Hourly data refreshes Single sign-on (SSO) Custom data import No data volume fees Data API and MCP access Supermetrics Storage Basic (add-on) 3 users	Dashboards Data Warehousing Custom Data Import Data Transformations Supermetrics Storage Custom user limit Enterprise single sign-on (SSO w/ SAML) Data API and MCP access Management API access No data volume fees

Disclaimer: The pricing details were last updated on Sep 14, 2026 from the vendor's website. Please contact us for a tailored pricing list.

Supermetrics Reviews

Insights from real users on Supermetrics’s features,
performance, and overall experience.

Total 24 reviews

4.7

All reviews are from verified customers

Rating Distribution

Stars

71%

Stars

29%

Stars

Share your experience

Paul T.

Retail, 500+ employees

More than a year

5.0

October 2025

“good tool :)”

Pros

Integrating Supermetrics to the main marketing platforms I use such as Google Ads, Meta, LinkedIn, TikTok and others has been very smooth. It also pulls data directly into Google Sheets, Excel, Looker Studio or BigQuery without any coding which saves a lot of time. On top of that the library of data visualization options is very strong and adds a lot of value.

Cons

Pricing can get expensive especially when you need several connectors or have to use�it�across multiple accounts or client projects.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Chris A.

Sports, 101-500 employees

More than a year

5.0

October 2025

“powerful reporting across every source”

Pros

Having one tool that can quickly pull data from GA social platforms and other sources has been a real game changer. It connects with all the key data sources we rely on and makes putting reports together very easy.

Cons

There's honestly very little to complain about. I have used�it�for such a long time that there isn't much not to appreciate. If I had to point out something, I'd say�it�would be nice if the GA4 connector handled sampling a bit better, though�it�still works very well overall.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Trevor I.

Mechanical or Industrial Engineering, 500+ employees

More than a year

5.0

October 2025

“all connectors in one place”

Pros

What I like is having all the integrations in one platform as it's very helpful. One of the biggest advantages is being able to pull data from many sources into a single Looker Studio report. Another big plus is that their Google integrations are the best and more reliable than the native Google ones in Looker Studio.

Cons

A few connectors need to be reconnected every month but the dashboard has a very user-friendly interface that makes the process pretty easy.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 24 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

Does Supermetrics offer an API?

Yes, Supermetrics offers an API.

Does Supermetrics have a mobile app?

No, Supermetrics does not offer a dedicated mobile app.

What language does Supermetrics support?

Supermetrics primarily supports English.

What types of pricing plans does Supermetrics offer?

The vendor offers four Supermetrics price plans, including Starter at $37/month, Growth at $199/month, Pro at $499/month, and Enterprise at custom pricing. Get a detailed Supermetrics cost breakdown tailored to your specific requirements.

Who are the typical users of Supermetrics?

Supermetrics features are used by organizations across industries and sectors, including technology, healthcare, media and publishing, eCommerce, retail, financial services, and FMCG.

What other apps does Supermetrics integrate with?

Supermetrics supports integration with multiple platforms, such as Facebook Ads, Shopify software, Google Analytics, and HubSpot CRM software.

What level of support does Supermetrics offer?

Supermetrics offers support through contact form and live chat.

Supermetrics

Overview

Overall Rating

Rating Distribution

Starting Price

$37

Supermetrics Specifications