TapClicks Reviews

“Powerful platform connections

Pros

Its amazing how many platforms it connects with in one place, like Google Ads, Facebook, LinkedIn and more.

Cons

it can get pretty expensive once you start adding Premium elements. For a smaller company, the cost can climb very quickly.

“great tool!

Pros

One of the best parts of TapClicks has been how deeply it integrates with everything we need, along with the high level of customer service we've received.

Cons

Even with a very capable analytics specialist on our team, there was still a bit of a learning curve at the beginning. That said customer support was helpful and worked with her through it.

“Broken connections and awful support

Pros

There wasn't a single part of working with them that I could say was positive. I hated the entire experience especially because the connections kept breaking constantly. On top of that, they lock you into a long-term contract and even when the platform doesn't work, there's basically nothing you can do about it.

Cons

Honestly I disliked every part of it. The service was unbelievably bad, their response time was painfully slow and the data connections failed most of the time. Beyond that, the feature set felt very limited and didn't offer much capability.

“Instant and accurate reporting

Pros

I use the platform regularly for my projects and client data tracking and it gives me accurate results right away which saves me a lot of time.

Cons

One feature they could add would be the ability to share rooms with other users and transfer data remotely.

“Months of setup, still inaccurate

Pros

On paper, it comes with a broad set of features and integrations that should make it a really strong solution.

Cons

Getting the specific reporting we needed for multi-channel marketing campaigns turned out to be far more difficult than expected even after nearly six months of help from it's customer success team. Despite all the time, calls and effort invested, the data was still inaccurate in the end.

“Solid marketing management

Pros

It covers marketing management well, helps keep things organized and supports optimization in day-to-day work.

Cons

There are only a few errors overall but the interface could be more user-friendly and the handling would benefit from some improvement.

“Flexible reporting that delivers

Pros

The biggest advantage of this software is how flexible it is. It gives us the option to build custom reports based on each client's services, platforms and other specifics. That matters a lot for our team because it helps us make better recommendations around budget, strategy and overall planning.

Cons

Having to search for a client's reporting dashboard every single time the page is opened is annoying. If I click the back button, it takes me all the way out and I have to start over and search for the dashboard again. That part can definitely be annoying.

“good marketing insights

Pros

It gives a lot of flexibility and can be used for different kinds of work, from researching what audiences are interested in on social media posts to analyzing campaigns across digital platforms. The support team is also worth mentioning as a real plus. That said it still makes investing in digital marketing feel very worthwhile and appealing.

Cons

The part I don't enjoy is the interface which feels somewhat inefficient. It can also be slow at times and the process tends to restart unpredictably on occasion.

“Fantastic client reporting access

Pros

The reporting feature has been excellent especially since it lets us give our clients direct access when needed.

Cons

At this point I can't think of anything negative to mention.

“Powerful connector options

Pros

We mainly rely on it as a connector for Google Data Studio and that's been a big advantage for us when building dashboards. It helps us pull in third-party, non-Google data much more effectively which is really valuable. Another strong point is the wide range of available connectors, with 250+ options to work with.

Cons

I'd really like the ability to customize the "channels" grouping as an add-on to the current subscription. There are also a few issues with some channel connectors such as not displaying spend for each platform within the connector. On top of that, spend and impression numbers are often a little different from what we see directly in the platforms although the gap is usually small. TapClicks also still doesn't offer a TikTok ads connector.

“Clear dashboards clients appreciate

Pros

The dashboards and reporting do a really good job of helping clients visualize where their money is being spent.

Cons

At times the API connections lag a bit when pulling metric reports.

“broken promises

Pros

After the acquisition that was meant to bring over AdStage's unique strengths, the advantages have basically flipped. It's pretty obvious that a lean, well-designed platform was pushed into something much more bloated.

Cons

Customer support has been disappointing and the founders seem to have left their early users behind, including people like me who were part of the beta launch. Even worse, there seems to be very little integrity in how they handled the merger especially around the promise to migrate data from AdStage to TapClicks. I was told my data would be transferred and that never happened. On top of that, jumping from $99/month to $499/month does not feel fair at all.

“Flexible widgets and data views

Pros

The platform does a nice job of letting me add and customize widgets, visualize data clearly and pull information in from outside sources.

Cons

Would be nice having a simpler way to archive dashboards, along with more options to make reports look more visually appealing.

“good reporting and automation

Pros

The best thing about this software is being able to use spreadsheets to connect all kinds of raw data, plus build custom channels and algorithms to display the information the way I need. The flexibility around creating and scheduling reports is really helpful because it lets me stay focused on other work while clients automatically get their marketing performance reports.

Cons

There are still a number of data limitations, mostly coming from the providers which can make very specialized reports harder to show properly. Because of that, every so often we still have to log into the individual platforms to pull additional details.

“Standout support!

Pros

Biggest plus for me is how flexible the platform is and how many different reporting channels it supports. On top of that, the customer care has been exceptional which makes the overall experience even better.

Cons

I can live with it because it has a lot going for it but it still feels expensive.

“Helpful reporting dashboard

Pros

Great having a dashboard where I could review the performance of geo-fencing campaigns managed by another agency we partnered with. It was also useful that I could export the reports from the dashboard into Excel files.

Cons

It felt fairly limited when it came to features, it ran pretty slowly and the overall design definitely wasn't very visually appealing.

“Clear widgets and centralized reporting

Pros

Compared to how we used to build client reports in Word, this feels like a huge step forward. It puts campaign data from different platforms into one place so finding what I need is much more simple. The widgets are clean, simple to assemble and even handle the calculations for me which saves a lot of time.

Cons

I'd really like the option to copy report sections directly from the dashboard. Having to save them to the library first adds an extra step that slows the process down. A lot of sections in my reports use the same information with only different titles or angles so duplicating a widget and then moving it into another section ends up being pretty time-consuming.

“Monthly issues hurt reporting

Pros

Having a quick way to check things is really convenient. The dashboards are also simple and easy to follow but the platform feels very basic overall.

Cons

On the downside, new problems seem to come up every month and the software generally does not work well with integrations. It takes a lot of troubleshooting and things constantly stop functioning. Right now, for instance, I can't view my Facebook posts or ads as images. The reporting tools are not especially useful either.

“Frequent data issues and weak support

Pros

Being able to build an integrated marketing report that brings all of our client efforts together in one place is really nice. It's also helpful that we can create custom dashboards so clients can log in and view their own data.

Cons

Unfortunately, the platform has technical problems far too often. The data mismatches between this software and sources like Google and Facebook are unacceptable especially since we depend on TapClicks to be accurate. Having to constantly verify TapClicks numbers against Google or Facebook wastes a lot of time and the customer service has been disappointing too.

“All data in one hub!

Pros

Having all the different data sources brought together in a single place is a big advantage.

Cons

A few important dimensions are still missing, while some others that don't add much value are included. It would be a lot better if each administrator could choose which dimensions stay active and turn off the rest. There's also an ongoing issue with the GEO maps, they keep zooming out even when a specific country is selected or they jump to a completely unrelated location. We also ran into serious problems with the Smart Connectors although with support from the technical team and our success manager, those were eventually resolved after about a month and a half.

“All-in-one reporting wins

Pros

all the data in one place makes it really convenient to build strong reports.

Cons

Getting the first report set up isn't always simple but the team is helpful and you can get through it with their support.

“Clean reports and strong integrations

Pros

Bringing data in from multiple sources and platforms has been really valuable. The reports also look polished and visually appealing.

Cons

Setting up and building smart connectors on our own is very difficult. There are also some limits around the data we want to pull in.

“Powerful marketing insights

Pros

It has been a really strong option for getting deeper visibility into marketing performance. The setup process was fairly simple and the interface is well designed which makes it simple to locate the exact information or datasets you need.

Cons

There honestly isn't much to complain about with this software. If I had to mention one thing, it would be that for a platform like this, I expected a broader feature set and more integration options with additional platforms.

“clean dashboards that deliver!!

Pros

Building dashboards is pretty simple and the end result stays simple and easy to follow. That's probably the biggest plus for me.

Cons

At times it feels a bit sluggish and there are moments when loading takes much longer than it should.

“All campaign data together

Pros

Having all of my campaign performance centralized in one place has been really useful.

Cons

I'd still like to see simpler integrations for certain platforms especially LinkedIn.