Traackr Reviews

“Works ok!

Pros

The tool that I like the most is the cost estimator and it is the only tool I use the most for my work.

Cons

At times influencer sourcing brings in a lot of influencers who are not really relevant for us.

“Great product

Pros

Tracker is proven to be an excellent tool for keeping tabs on creators across our multiple campaigns.

Cons

Content tracking seems a bit delayed which makes it hard for us to maintain complete social monitoring.

“Quite amazing

Pros

Not only is it affordable but it is easy to use and provides detailed reports. Also it has a solid influencer database.

Cons

The number of influencers in a campaign is limited and I noticed that the conversions are not fully developed.

“I'd recommend it!

Pros

Setting up campaigns for clients is not a hectic or difficult task anymore and it has been proven quite helpful for us compared to GRIN.

Cons

Not much to say. We mainly use this platform to set up campaigns and monitor them. And in this area it serves us well.

“Proven helpful to us!

Pros

Traackr platform offers various influencer metrics which are really useful for me when analyzing which content creator is best suited for my campaigns. And the best part it is that from engagement rates to post-campaign reach it covers everything.

Cons

Sometimes when certain functions give an error like when we select something in a campaign but it shows nothing has been selected or there are delays in uploading content creators who have not been added yet. Overall it is not always the easiest to use.

“Simplifies influencer marketing management

Pros

It gives me a detailed view of all the key steps in a campaign. And the influencer search by filter is the feature I find most helpful.

Cons

Influencers who are not registered take some time to show up in the tool. And when we have a specific influencer in mind and need their results, the tool makes it more difficult.

“A useful platform to locate influencers

Pros

I like how Traackr simplifies finding influencers for campaigns and provides valuable insights and reports on them.

Cons

It takes a couple of days for influencers who are not registered to appear on the platform. It is not a major problem but I wish the process becomes fast soon.

“Works as expected

Pros

It is a highly intuitive platform and I find it very easy to manage.

Cons

I do not have any cons to share about Traackr.

“An excellent product

Pros

I love how easily we can discover influencers and gather all their details without needing to contact them directly.

Cons

One thing I did not like is that it is not available in other languages like Portuguese.

“User-friendly and feature-rich

Pros

Traackr platform is fairly easy to use and offers a variety of useful features that support influencer marketing.

Cons

With so much information on the platform, navigation at times becomes a little difficult for me.

“Easy to use

Pros

The ability to download post level data, including Instagram Reels is a big advantage over other tools we use. Plus the data accuracy is top-notch.

Cons

Being able to export full account data including all posts without having to create a keyword query would be really helpful for our daily tasks.

“For data-driven marketers, this is perfect

Pros

I really enjoy the comprehensive analytics provided by this platform from footprint and audience analysis to tracking our campaign's conversion and performance. And there is no other platform offering this much in depth data.

Cons

The campaign workflow can be a bit clunky especially when we are running campaigns for specific niches or single funnel purposes. For example a top-funnel campaign might not even need links, while a bottom funnel campaign might not require as many soft analytics steps.

“Love it!

Pros

It is super easy to use and keeps up to date information on influencers of all sizes. I especially love how it tracks story data which is often the hardest to monitor on social media apps.

Cons

Our company struggles with finding TikToks once they are live on Traackr. It seems the software updates TikTok content later which is problematic when clients ask for TikTok KPIs.

“Using for years and is quite happy

Pros

Traackr is hands down the best for influencer discovery, vetting and tracking. I have worked on many campaigns for various clients and it' i the only way to stay organized from start to finish. Also I love that I can search for specific details while keeping my search broad.

Cons

The only issue is that sometimes TikToks do not show up but we know that is a TikTok issue. As it always manually adds content pieces that do not appear once we flag them.

“Quite Exceptional

Pros

I have used it for 3 years across 10 different clients. I find it great, easy to use and very helpful for reporting. Plus the Traackr team was also fantastic in creating custom reports for us.

Cons

Data exports were a bit clunky at first but I am glad that this has been fixed over time.