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Overview

Traackr empowers brands in influencer marketing by streamlining creator discovery, campaign management, and cross-platform performance analysis. While the interface may seem complex initially, its robust data insights and global search functionality make it a powerful solution for scaling influencer efforts effectively.

Traackr Specifications

  • Campaign Management
  • Social Media Management
  • Analytics and Reporting
  • Budget Tracking

Traackr Features

Influencer Analytics

Traackr provides detailed analytics to assess influencer performance, enabling marketers to make informed decisions. By analyzing engagement rates, audience demographics, and content effectiveness, brands can identify top-performing influencers and optimize their marketing strategies accordingly. ​

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Creator Lifecycle

The Creator Lifecycle feature tracks the progression of influencer relationships over time. It helps brands understand which creators are new, engaged, or inactive, allowing for strategic planning and targeted re-engagement efforts to maintain productive partnerships. ​

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Relationship Management

The software’s relationship management tools consolidate influencer data, including collaboration history and personal details, into a single platform. This centralization streamlines communication, task management, and progress tracking, fostering efficient and cohesive influencer relationship management across teams.

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Product Seeding

Traackr streamlines product seeding by integrating with Shopify, enabling creators to select and order products directly. This automation reduces manual workload, minimizes product waste, and enhances collaboration by ensuring influencers receive products they are interested in promoting. ​

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Content Collaboration

Traackr facilitates content collaboration by providing tools for workflow management, content approval, and performance tracking. This ensures that all content aligns with brand guidelines and campaign objectives, enhancing the effectiveness of influencer partnerships. ​

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Pros And Cons of Traackr

Pros

  • Robust analytics and reporting capabilities

  • Effective influencer discovery tools

  • Strong customer support

  • Customizable reporting features

  • Network mapping functionality

Cons

  • High cost with lack of transparent pricing, according to software users

  • No free trial available

  • Limited coverage of certain social media aspects

  • Brand safety feature may flag non-issues

Traackr Reviews

Total 15 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

47%

4

Stars

53%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

O

Olivia

Public Relations and Communications, 51-100 employees

Less than a year

4.0
June 2023

“Works as expected”

Pros

It is a highly intuitive platform and I find it very easy to manage.

Cons

I do not have any cons to share about Traackr.

Rating Distribution

Ease of use

8

Value for money

8

Customer Support

8

Functionality

8

M

Michelle

Marketing and Advertising, 51-100 employees

Less than a year

4.0
June 2023

“A useful platform to locate influencers”

Pros

I like how Traackr simplifies finding influencers for campaigns and provides valuable insights and reports on them.

Cons

It takes a couple of days for influencers who are not registered to appear on the platform. It is not a major problem but I wish the process becomes fast soon.

Rating Distribution

Ease of use

8

Value for money

8

Customer Support

8

Functionality

8

M

Mariana

Marketing and Advertising, 51-100 employees

Less than a year

5.0
June 2023

“Simplifies influencer marketing management”

Pros

It gives me a detailed view of all the key steps in a campaign. And the influencer search by filter is the feature I find most helpful.

Cons

Influencers who are not registered take some time to show up in the tool. And when we have a specific influencer in mind and need their results, the tool makes it more difficult.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

9

Functionality

9

Frequently Asked Questions

What other apps does Traackr integrate with?

Traackr integrates with Okta, Gmail, Shopify and Outlook.

Who are the typical users of Traackr software?

Traackr software is used by food, travel & hospitality, fashion and retail industries.

Does Traackr have a mobile app?

No, Traackr software does not have a mobile app.

What level of support does Traackr offer?

Traackr software offers phone support, email, chat, FAQS and Knowledge Base.

Does Traackr offer an API?

Yes, Traackr does not offer an API.

What types of pricing plans does Traackr software offer?

Traackr offers four pricing tiers: Growth starting at $25,000/year, Standard at $32,500/year, Plus at $55,000/year, and an Enterprise plan available through a custom quote.

What language does Traackr software support?

Traackr software supports English.