Last Updated
Overview
Traackr empowers brands in influencer marketing by streamlining creator discovery, campaign management, and cross-platform performance analysis. While the interface may seem complex initially, its robust data insights and global search functionality make it a powerful solution for scaling influencer efforts effectively.
Overall Rating
Based on 15 users reviews
4.5
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Traackr Specifications
- Campaign Management
- Social Media Management
- Analytics and Reporting
- Budget Tracking
What Is Traackr?
Traackr is a cloud-based influencer marketing platform designed for global brands, marketing teams, and agencies seeking to manage influencer relationships more strategically. It serves industries like beauty, fashion, and lifestyle, where influencer engagement plays a central role in brand visibility and customer trust. The software offers tools to streamline influencer discovery, campaign oversight, and performance tracking, helping teams save time and make data-driven decisions. Traackr addresses common challenges like fragmented influencer data, unclear ROI, and inconsistent campaign management.
Traackr Pricing
The software offers four packages:
- Growth: Starts at $25000/year
- Standard: Starts at $32500/year
- Plus: Starts at $55000/year
- Enterprise: Custom quote is provided
Disclaimer: Prices are subject to change.
Traackr Integrations
Traackr software seamlessly integrates with various business applications, including:
- Shopify
- Gmail
- Outlook
- Okta
Who Is Traackr For?
Traackr is suited to organizations of all sizes across different industries, such as:
- Beauty and personal care
- Fashion
- Consumer goods
- Travel and hospitality
- Food and beverages
- Retail
- Media and entertainment
Is Traackr Right For You?
Recognized as a leading platform in the influencer marketing space, Traackr supports brands in building transparent and efficient influencer programs. It is a strong choice for businesses aiming to scale influencer marketing with clarity and control. The software saves time through centralized workflows, improves decision-making with data-backed insights, supports global reach and helps measure performance for better budget allocation and long-term strategic planning.
Still not sure if Traackr is right for you? Get in touch with our customer support team at (661) 384-7070, and it will help you make the best decision.
Traackr Features
Influencer Analytics
Traackr provides detailed analytics to assess influencer performance, enabling marketers to make informed decisions. By analyzing engagement rates, audience demographics, and content effectiveness, brands can identify top-performing influencers and optimize their marketing strategies accordingly.
Creator Lifecycle
The Creator Lifecycle feature tracks the progression of influencer relationships over time. It helps brands understand which creators are new, engaged, or inactive, allowing for strategic planning and targeted re-engagement efforts to maintain productive partnerships.
Relationship Management
The software’s relationship management tools consolidate influencer data, including collaboration history and personal details, into a single platform. This centralization streamlines communication, task management, and progress tracking, fostering efficient and cohesive influencer relationship management across teams.
Product Seeding
Traackr streamlines product seeding by integrating with Shopify, enabling creators to select and order products directly. This automation reduces manual workload, minimizes product waste, and enhances collaboration by ensuring influencers receive products they are interested in promoting.
Content Collaboration
Traackr facilitates content collaboration by providing tools for workflow management, content approval, and performance tracking. This ensures that all content aligns with brand guidelines and campaign objectives, enhancing the effectiveness of influencer partnerships.
Pros And Cons of Traackr
Pros
Robust analytics and reporting capabilities
Effective influencer discovery tools
Strong customer support
Customizable reporting features
Network mapping functionality
Cons
High cost with lack of transparent pricing, according to software users
No free trial available
Limited coverage of certain social media aspects
Brand safety feature may flag non-issues
Traackr Reviews
Total 15 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars47%
4
Stars53%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Public Relations and Communications, 51-100 employees
Less than a year
“Works as expected”
Pros
It is a highly intuitive platform and I find it very easy to manage.
Cons
I do not have any cons to share about Traackr.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Marketing and Advertising, 51-100 employees
Less than a year
“A useful platform to locate influencers”
Pros
I like how Traackr simplifies finding influencers for campaigns and provides valuable insights and reports on them.
Cons
It takes a couple of days for influencers who are not registered to appear on the platform. It is not a major problem but I wish the process becomes fast soon.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Marketing and Advertising, 51-100 employees
Less than a year
“Simplifies influencer marketing management”
Pros
It gives me a detailed view of all the key steps in a campaign. And the influencer search by filter is the feature I find most helpful.
Cons
Influencers who are not registered take some time to show up in the tool. And when we have a specific influencer in mind and need their results, the tool makes it more difficult.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
9
Frequently Asked Questions
What level of support does Traackr offer?
Traackr software offers phone support, email, chat, FAQS and Knowledge Base.
Who are the typical users of Traackr software?
Traackr software is used by food, travel & hospitality, fashion and retail industries.
What other apps does Traackr integrate with?
Traackr integrates with Okta, Gmail, Shopify and Outlook.
Does Traackr offer an API?
Yes, Traackr does not offer an API.
Does Traackr have a mobile app?
No, Traackr software does not have a mobile app.
What language does Traackr software support?
Traackr software supports English.
What types of pricing plans does Traackr software offer?
Traackr offers four pricing tiers: Growth starting at $25,000/year, Standard at $32,500/year, Plus at $55,000/year, and an Enterprise plan available through a custom quote.