Whatagraph Reviews

“Clean reports clients actually understand

Pros

Every month I rely on this platform to present marketing campaign metrics to my client roster. It gives us one unified view of all the campaigns we're running and the platform connections are easy while the reports are simple to understand. The modern design is a big plus and customizing reports is very convenient. Updating each widget in the editor is pretty smooth whether I'm changing colors or adding logos and images from platforms we use like GA4. Because of that the data feels much clearer and more digestible for clients who aren't marketing experts :)

Cons

My only real complaint with them is that the website/server can be slow at times especially when I need to download several reports at once.

“Smart AI

Pros

Getting around the platform feels flexible and quite simple. I really enjoy that features aren't buried inside endless menus and the AI reporting is surprisingly accurate and useful!

Cons

Although it still gets the job done well enough the data exporting could definitely be improved

“Good dashboards for reporting

Pros

Putting client reports together is much simpler with this platform. The dashboards look clean, are quick to build and work really well for client facing reporting. It brings in data from Google ads, Meta, Linkedin and even Tiktok without any trouble. I also appreciate being able to automate reports that already look polished and ready to send. It saves me from messing around with spreadsheets or spending extra time creating slides.

Cons

Things can get frustrating when two people edit the same report at once because some widgets may glitch or break which is the last thing you want under a tight deadline. There's also no custom URL option and the lack of support for X Ads (Twitter) still makes it a bit restrictive when managing full funnel campaigns.

“Great branding

Pros

After spending the last two months deep in the platform for hours on end (both as a marketer and a product led content writer) I've gotten a real feel for what it can do. I've dealt with the pain of manual reporting before so the things that mattered most to me were usability, integrations, data blending and of course making reports look good. The system really delivers there! The drag and drop widgets are incredibly simple and make building reports feel almost effortless. I also appreciate the smaller design details like being able to customize widget icons because most marketing reports are painfully boring and these touches help a lot. Support has been exceptionally responsive too! Any time I've run into an issue I've been able to start a real conversation right from the dashboard and usually get help in under three minutes after submitting a ticket. That kind of responsiveness is rare. Another big plus is reliability. Since I work with large data sets coming from multiple sources, uptime matters a lot and the 99.95% uptime guarantee has held up in practice for me because I haven't experienced the platform going down once. I also really value that they take white labeling a step further by offering a custom domain which makes the platform feel like a true extension of my brand instead of just another outside tool. That gives me much more confidence when I'm sharing reports with my own branding on them. Still the biggest advantage by far is how many billable hours it saves. Instead of stitching together data from seven different platforms and then running screenshots through Canva just to make everything presentable I can get it all done in this in about 20 minutes.

Cons

At this point the biggest drawback is the cost since as a solopreneur I can't realistically justify it over the long term. I'd also love the option to connect my personal media accounts so I could pull that data in for analysis too although I understand that gets complicated because of privacy concerns.

“Standout support

Pros

Something that really sets it apart is how flexible it is! The reports look great which matters a lot when you need clients to stay engaged and the customization options make complex data much easier for them to digest. Other than that the service has been excellent. They consistently listen to feedback and roll out new features based on it and at one point they went far beyond what I'd expect by completely reworking their API for our agency so we could pull in specific high value data for our reports. I honestly can't remember another software company being that willing to go the extra mile while still supporting so many other agencies and clients.

Cons

Nothing worth calling out. I genuinely think it outperforms a lot of other reporting dashboard platforms that cost much more. If I were launching a digital agency today signing up for this would be one of the first things I'd do.

“powerful metrics

Pros

What makes this platform so valuable for our team is the wide range of metrics it provides which covers all kinds of reporting needs we have. On top of that the support team has been incredibly helpful anytime an issue comes up. They respond quickly and handle problems efficiently which helps keep our workflow running without interruptions. The integration and onboarding process was also very easy!

Cons

Whenever an issue comes up their team is quick to respond and efficient at resolving it so our workflow stays uninterrupted. Because of that I have nothing to mention as a drawback.

“Effective reports

Pros

Keeping track of marketing KPIs is much more easy with this system. It pulls data from multiple sources into one place and lets me build customized reports in very little time which is a huge plus. The interface feels accessible and simple to work with and whenever I've needed help the support team has been quick to respond and genuinely helpful.

Cons

Honestly I don't have any real complaints about it. I did run into a few questions while using the platform but the support team was always there and ready to help whenever I needed assistance.

“flexible platform

Pros

Using it feels very easy and the platform gives plenty of room to customize things the way I need. The customer support has been excellent as well :)

Cons

There really isn't much to complain about. If I had to point to something it would be that it doesn't integrate with every platform although the overall integration coverage is still very strong.

“Automation that saves time

Pros

Before using it we had to build reports by taking screenshots from multiple platforms which looked messy or by manually pulling the data and entering everything into our own templates. That process took a lot of time and left plenty of room for human error. This platform completely solved that issue for us. By automating the reporting process it has saved our team a significant amount of time. Also their customer support has been excellent!

Cons

The software is definitely a significant investment although the amount of time it saves makes the cost worthwhile. It also took our team some time to really understand how to use all of the features effectively but our customer success agent Mila has been very helpful in getting us properly up to speed.

“Very responsive team

Pros

Beyond the many useful things the platform already offers we've reached out to support over the years for a few minor issues and they were always quick to sort them out or even make improvements based on our feedback. Really an excellent team to work with.

Cons

Every now and then the data doesn't fully line up with what the original source is showing. From what I can tell that's usually due to the source tool's API since the platform is only pulling the data from there.

“Strong integrations

Pros

One thing that has worked really well with it is the wide range of data integrations it supports. The support team has also been consistently helpful whenever needed. It comes with several useful templates that make setting up reports much faster and when a data source breaks the automated alert feature notifies the team right away.

Cons

They do provide custom reporting options but the pricing is a bit higher compared with some other reporting platforms.

“Amazing real time reporting

Pros

From day one THIS system has felt incredibly user friendly and makes it simple for us to show the most important parts of our clients digital marketing in near real time. It's fast to work with and creating new reports takes very little effort! There's also a wide variety of channels you can connect to the reports which makes it even more useful. Apart from that the customer support is outstanding! Questions are handled professionally and usually answered within minutes. Both our team and our clients use this tool every day and we've been extremely happy with it. It's easily the most flexible and capable reporting platform I've used :)

Cons

A minor issue is that reports sometimes reload on their own during presentations which can be frustrating especially when the internet connection is unstable.

“What a powerhouse!

Pros

Adding platforms and managing data with it is refreshingly easy. I've been using it for at least five years to build reports for all of our social media clients and it has honestly become an essential part of my toolkit. The platform is simple to work with, the visuals are polished and attractive and the overall user experience feels complete making it a single place to pull together metrics from all of my marketing channels. One feature I really value is how flexible it is when it comes to combining data, building custom metrics and connecting information from multiple sources without trouble. That makes reporting much more efficient which is incredibly important in today's digital marketing and analytics environment. To me it feels like the Tesla or Mercedes of digital analytics tools because of the clean and smooth way it turns complicated marketing data into something clear and presentable. I'd absolutely recommend it to anyone working in marketing analytics who wants more efficiency and clarity in reporting. It's definitely not the cheapest option but the time it saves and the way it simplifies reporting and presents insights in a user friendly format make it worth the investment.

Cons

The part I appreciate the least is the pricing since it's definitely not a cheap tool.

“custom dashboards that stay current

Pros

The customized widgets are really useful, the data stays up to date and the platform feels accessible and simple to work with. Customer service has also been excellent whenever help is needed.

Cons

While the widgets are generally useful some of them can be a bit tricky to configure at first (but the support team is always there and very helpful when that happens)

“user friendly

Pros

Using this platform feels very easy to do and it comes with a wide range of integrations for ad platforms.

Cons

The visualization side could still use a few improvements to make it even better.