Whatagraph: Pricing, Free Demo & Features

Name: Whatagraph
Rating: 4.8 (16 reviews)

Last Updated Oct 16, 2026

Overview

Whatagraph helps marketing teams turn complex data into clear insights with AI-driven automated data cleaning. While it may require some time to navigate its full range of configuration options, it streamlines cross-channel analysis and reporting workflows. Overall, it is reliable for marketing agencies and performance teams seeking unified data visibility.

Overall Rating

Based on 16 users reviews

4.8

All Reviews

Rating Distribution

Positive

100%

Neutral

Negative

Starting Price

Custom

Whatagraph Specifications

Campaign Management
Social Media Management
Content Management
Analytics And Reporting
Marketing Automation
Competitor Analysis
A/B Testing
Roi Analysis
Personalization And Targeting
Lead Generation

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What Is Whatagraph?

Whatagraph is a marketing intelligence software designed for performance marketers and marketing teams. It connects cross-channel marketing data, cleans it, and delivers reports and insights through an AI-driven workflow within a single platform. The software centralizes reporting, visualizes data, and simplifies analysis without requiring technical expertise or multiple tools. It helps users save time, improve data reliability, and access clearer, more actionable marketing insights efficiently.

What Is Whatagraph Best For?

Whatagraph is best known for its automated cross-channel marketing reporting, which streamlines how marketing teams compile and share campaign performance data. The platform pulls data from multiple marketing channels and converts it into structured, client-ready reports. It helps teams reduce manual reporting work while maintaining consistent, easy-to-interpret performance tracking.

How Much Does Whatagraph Cost?

The pricing for Whatagraph starts at $286/month. This basic plan, known as Start, includes essential integrations, pre-made templates and data transformations, and live chat support. Further pricing tiers of the software are as follows:

Free
Boost: $579/month
Max: Custom pricing

In addition to the subscription fee, organizations adopting Whatagraph should expect industry-standard implementation costs. Based on marketing analytics software benchmarks, initial setup and onboarding typically range from $1,000 to $15,000, data configuration and multi-source reporting setup from $2,000 to $20,000, and advanced integrations or custom reporting workflows may add $3,000 to $25,000, depending on complexity and scale.

Request a personalized Whatagraph pricing quote for your business today!

Disclaimer: The pricing is subject to change.

Whatagraph Integrations

The software supports integration with multiple systems and platforms, such as:

How Does Whatagraph Work?

Follow the steps below to understand how Whatagraph typically works:

Log in to your Whatagraph account to access the dashboard and begin setting up reporting workflows
Connect marketing data sources such as ad platforms and analytics tools to bring campaign data into one place
Set up reporting configurations by selecting key metrics, time ranges, and campaign filters for structured tracking
Create report templates to organize marketing performance data into consistent, reusable formats
Generate and schedule reports to share campaign results with clients or internal teams on a recurring basis
View performance dashboards to monitor multi-channel campaign results in a consolidated format

You can also request a free Whatagraph demo to understand how it fits into your workflow.

Who Is Whatagraph For?

Whatagraph is ideal for organizations across a wide range of industries and sectors, including:

Marketing and advertising
Information technology
Ecommerce and retail
Media and communications
Professional services

Whatagraph Use Cases

Based on our analysis of user feedback and Whatagraph’s capabilities, we have identified key scenarios where this software is a good fit for marketing and data-driven business teams across industries:

Digital Agencies Managing Monthly Reports Across Dozens Of Clients

Agencies managing large client portfolios struggle with time-consuming and repetitive report creation across accounts. Whatagraph allows teams to connect all client reports to a centralized template, ensuring updates are applied universally without manual edits. This reduces reporting overhead and enables teams to focus more on campaign analysis and client strategy.

Agencies Replacing Unstable Reporting Stacks Built On Looker Studio

Agencies using fragmented reporting stacks face frequent data inconsistencies and broken integrations. Whatagraph replaces this setup with managed, native integrations that reduce dependency on third-party connectors. This stabilizes reporting workflows and minimizes time spent on troubleshooting data issues.

E-commerce Teams Tracking Performance Across Paid And Organic Channels

E-commerce teams struggle to consolidate performance data across multiple marketing channels without introducing reporting errors. Whatagraph centralizes data from platforms like Google Ads, Meta, and email into a single interface. It also enables custom calculations, allowing teams to analyze performance without relying on manual spreadsheet workflows.

Media Companies Consolidating Marketing Data Across Distributed Brands Or Locations

Media organizations operating multiple brands or locations lack a unified view of performance due to decentralized campaign execution. Whatagraph aggregates data from different properties into a centralized reporting layer, enabling cross-brand comparison and portfolio-level insights. This supports better resource allocation and strategic oversight across all business units.

Professional Services Firms Proving Marketing ROI To Internal Stakeholders

Professional services firms find it difficult to present clear and structured marketing performance data to non-technical stakeholders. Whatagraph standardizes reporting outputs into consistent, easy-to-read formats. This helps stakeholders interpret results quickly and supports clearer communication of marketing impact.

Is Whatagraph Right For You?

Whatagraph is right for marketing agencies and performance-focused teams that need faster, clearer access to data without relying on complex tools or manual reporting. It centralizes marketing intelligence, automates data organization, and delivers instant insights through AI-driven workflows. Trusted by over 1,000 global brands, such as Wise Pirates, Ticketmaster, SEO Sherpa, PropertyGuru, and compliant with GDPR and ISO 27001 standards. It offers secure, scalable reporting. It is best suited for teams prioritizing speed, strategy, and data-driven decision-making.

Still doubtful if Whatagraph is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Whatagraph Features

Data Transformation Engine

The platform turns raw channel data into structured marketing intelligence through a no-code transformation engine. It standardizes and unifies data across multiple marketing platforms for consistent analysis. This ensures fragmented inputs become usable insights for reporting and decision-making.

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AI-Native Intelligence Layer

The system integrates AI across data transformation, reporting, insights, and chat functionalities. It enables users to generate marketing insights, structure data, and build reports using natural language instead of technical queries. This approach removes dependency on SQL or analyst support for routine tasks.

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Performance Monitoring And Alerts

Whatagraph software allows users to break down performance by channels, countries, or custom structures for deeper visibility. It supports setting goals and automated alerts when performance shifts occur. This helps teams track spending efficiency and campaign outcomes in real time.

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AI Report Builder And White-Labeling

The platform enables fast creation of branded marketing reports using AI and drag-and-drop widgets. Users can combine simple metrics and complex multi-source tables within a single report structure. White labeling ensures reports align with client branding and presentation standards.

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Multi-Client Workspace System

This feature provides isolated workspaces for managing multiple clients or business units efficiently. Updates made to a single widget can reflect across multiple reports instantly. Version history helps track changes and maintain control over reporting updates.

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Pros And Cons of Whatagraph

A quick look at Whatagraph's strengths and weaknesses to
help you decide if it's the right fit

Pros

AI-driven instant insights generation
Strong cross-channel data consolidation
Saves time on manual reporting workflows

Cons

Advanced analytics depth can feel restricted
Occasional connector reliability issues

Whatagraph Reviews

Insights from real users on Whatagraph’s features,
performance, and overall experience.

Total 16 reviews

4.8

All reviews are from verified customers

Rating Distribution

Stars

81%

Stars

19%

Stars

Share your experience

Alyssa A.

Mid Market, 51-100 employees

4.0

March 2026

“Clean reports clients actually understand”

Pros

Every month I rely on this platform to present marketing campaign metrics to my client roster. It gives us one unified view of all the campaigns we're running and the platform connections are easy while the reports are simple to understand. The modern design is a big plus and customizing reports is very convenient. Updating each widget in the editor is pretty smooth whether I'm changing colors or adding logos and images from platforms we use like GA4. Because of that the data feels much clearer and more digestible for clients who aren't marketing experts :)

Cons

My only real complaint with them is that the website/server can be slow at times especially when I need to download several reports at once.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Anonymous

Mid Market, 51-100 employees

4.0

March 2026

“Smart AI”

Pros

Getting around the platform feels flexible and quite simple. I really enjoy that features aren't buried inside endless menus and the AI reporting is surprisingly accurate and useful!

Cons

Although it still gets the job done well enough the data exporting could definitely be improved

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Bruhith I.

Small Business, 11-50 employees

5.0

April 2025

“Good dashboards for reporting”

Pros

Putting client reports together is much simpler with this platform. The dashboards look clean, are quick to build and work really well for client facing reporting. It brings in data from Google ads, Meta, Linkedin and even Tiktok without any trouble. I also appreciate being able to automate reports that already look polished and ready to send. It saves me from messing around with spreadsheets or spending extra time creating slides.

Cons

Things can get frustrating when two people edit the same report at once because some widgets may glitch or break which is the last thing you want under a tight deadline. There's also no custom URL option and the lack of support for X Ads (Twitter) still makes it a bit restrictive when managing full funnel campaigns.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 16 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What types of pricing plans does Whatagraph offer?

The vendor offers four Whatagraph price plans, including Free, Start at $286/month, Boost at $579/month, and Max with custom pricing. Get a detailed Whatagraph cost breakdown tailored to your specific requirements.

Does Whatagraph offer an API?

Yes, Whatagraph offers an API.

What other apps does Whatagraph integrate with?

Whatagraph supports integration with multiple platforms, such as Semrush, Mailchimp software, Constant Contact software, Instagram software, and Shopify software.

What language does Whatagraph support?

Whatagraph primarily supports English.

Who are the typical users of Whatagraph?

Whatagraph features are used by organizations across industries and sectors, including ecommerce and retail, media and communications, marketing and advertising, information technology, and professional services.

Does Whatagraph have a mobile app?

No, Whatagraph does not offer a dedicated mobile app.

What level of support does Whatagraph offer?

Whatagraph offers support through live chat, email, and phone.