Little Green Light

Little Green Light Use Cases

Based on user feedback and our analysis of Little Green Light features and capabilities, we have put together a list of scenarios that are a good fit for specific operational buyers:

Nonprofits Sending Year-End Appeal Letters To Segmented Donor Lists

Nonprofit staff typically don't want to write the exact same letter to every donor that they have a record of; a major donor and a first-time giver should be asked for different things. LGL's mail-merge feature integrates personalized letters, labels, and envelopes directly from segments in the database, and keeps track of who received which version. Small teams running annual campaigns can reduce the copy/paste mistakes that come with coordinating in Word and Excel.

Membership Organizations Tracking Renewal Cycles Across Multiple Tiers

Many museums, alumni associations, and the like offer multiple tiers of membership simultaneously, each having a different membership renewal date and respective benefit package. Rather than creating a manual filter, teams build a saved list in LGL, using the list creation and management feature, to retrieve a list of active members, lapsed members, or anyone who's about to renew in the next 30 days. Those names are then automatically added to a renewal mailing list or a phone call list, and no one gets lost between renewals.

Organizations Migrating Off Spreadsheets Or A Legacy Donor Database

When a nonprofit organization outgrows Excel, or no longer can afford a database, they typically have gift history in various formats. Those spreadsheet columns are directly mapped to constituent and gift fields in Little Green Light's import tool, and the export function maintains that portability for future use, which is often important for smaller organizations that don't have dedicated IT staff. Finance and development teams can create a clean, accurate donor list on their own.

Nonprofits Running Event-Based Or Peer-To-Peer Fundraising Campaigns

Giving-day campaigns, galas, and walkathons create a surge of one-time and repeat donations that must be deposited into the appropriate constituent record promptly. LGL Forms allows staff to create a branded donation page for the event, link it to Stripe or PayPal, and automatically add each gift to the donor's profile. That means that teams without a dedicated finance team will not have to manually reconcile data from a payment processor to the donor database.

Is Little Green Light Right For You?

Little Green Light might be worth considering if your team doesn’t need the overhead of enterprise software or if you are a team with a donor database that has outgrown the ability of one person to handle it. LGL adheres to the EU-U.S. Data Privacy Framework, as well as its extensions in the UK and Switzerland, which is important if donors or employees reside across the Atlantic. Groups such as Every Child Fed, Habitat for Humanity of Cape Cod, and Craven Literacy Council have used the platform to streamline donor databases, tidy up years of donor data, and gain a better understanding of their fundraising.

Still weighing your options? Contact our expert team at (661) 384-7070 for further assistance.