Given the times we operate in, most sellers today deal with thousands of micro-transactions, multi-channel fees, tax variations, and settlement delays that make manual bookkeeping error prone. Therefore, choosing the right e-commerce accounting automation tool has become essential for scaling businesses.

Both Link My Books and A2X are trusted by e-commerce sellers and accountants for converting complex, unstructured marketplace data into clean and reliable financial summaries that sync with Xero, QuickBooks, or Sage. While they share the same purpose—accurate reconciliation, fewer errors, and time saved—their approach towards automation is different, making each tool a better fit for specific business needs.

This comparison breaks down their features, integrations, usability, pricing, and core capabilities to assist you in deciding as to which platform would fit your ecommerce workflow and growth plans.

Link My Books Vs A2X : At A Glance

Feature

Link My Books

A2X

Automation And Posting Control

Automatically posts settlement data, gives option to adjust settings

Imports summarized transactions as accounting-ready entries

Reconciliation And Channel Support

Connects Amazon, eBay, Shopify, Etsy, Walmart; splits payouts; matches deposits to invoices

Aggregates multi-channel payout data; summarizes transaction lines; reconciles complex marketplace data

Multi-Currency And Global Payments

Supports multiple currencies; handles taxes and fees

Supports multi-currency environments across major marketplaces

Cost Of Goods Sold

COGS automation calculates and posts costs; helps track product-level profitability

Calculates COGS per product; integrates with accounting software

Accounting Integration

Posts categorized transactions to Xero and QuickBooks; reconciles fees, taxes, refunds

Integrates with Xero, QuickBooks, and Sage; matches payouts to correct accounts

Pricing

Includes a 14-day free trial, and offers custom pricing based on total monthly order volume

Starts at $29/month, depending on your sales channel

What Is Link My Books?

Link My Books is a cloud-based e-commerce accounting automation platform that imports and structures marketplace transaction data into accounting-ready summaries for Xero or QuickBooks. It connects directly with Amazon, Shopify, eBay, Etsy, and other sales channels to categorize sales, fees, refunds, and tax components automatically.

The platform simplifies reconciliation, tax calculations, and revenue reporting by handling sales, refunds, fees, and VAT/GST automatically. It helps e-commerce businesses eliminate manual bookkeeping, reduce errors, and maintain clean, compliant financial records without needing accounting expertise. Because it can process large settlement volumes and standardize complex marketplace data, it is particularly useful for high-volume e-commerce sellers and accounting firms managing multiple client accounts.

Unique Features Of Link My Books

  • Automatic Settlement Splitting: When a payout spans multiple calendar months, the platform intelligently splits it into multiple invoices, so your financial reporting is accurate, while still matching your bank's deposit with the final invoice
  • COGS Automation: This built-in engine calculates and posts the cost of goods sold automatically, and as a result, it improves accuracy in profitability reporting and inventory-related financial tracking
  • Profit Analytics And Benchmarking: Provides real-time financial analytics that enable you to compare your performance against similar e-commerce sellers, so you can identify strengths and areas for improvement

Pros And Cons Of Link My Books

Pros

  • Clean and intuitive interface makes it easy to use for non-tech-savvy users
  • Automatic reconciliation across Amazon, eBay, and other marketplaces reduces manual bookkeeping and saves time
  • Provides a responsive support team that promptly resolves issues and queries

Cons

  • Occasional problems while customizing fields, such as naming conventions for references
  • Some limitations in marketplace coverage, e.g., Etsy support

What Is A2X?

A2X is a cloud-based e-commerce accounting solution that automatically reconciles payouts from online marketplaces such as Amazon, Shopify, eBay, Etsy, and Walmart. It connects to accounting software like Xero, QuickBooks Online, Sage, and NetSuite, transforming complex sales, fees, taxes, and refunds into structured, accounting-grade summaries that match bank deposits.

The platform reduces manual bookkeeping, improves tax accuracy, and provides transparent financial reporting even for high-volume sellers. Because of its strict accuracy model and standardized workflows, A2X is widely adopted by accounting firms and growing sellers who need clean books for audits, acquisitions, or multi-channel expansion

Unique Feature Of A2X

  • Accrual-Based Summaries: Creates accrual-style sales summaries (revenue, fees, taxes, refunds) that reconcile precisely to marketplace payouts for cleaner month-end reporting
  • Multi-Currency Support: Handles transactions in any currency and works with multi-currency stores, ensuring accurate reconciliation and reporting across global marketplaces
  • Easy Rollback: Allows you to reverse any statement quickly without risking discrepancies or misposted entries, giving you more control and command over your accounting entries

Pros And Cons Of A2X

Pros

  • Daily imports keep your data updated and make financial tracking reliable
  • Provides a clear audit trail with supporting files for every transaction, giving accountants confidence in reconciliations
  • Simplifies international sales with multi-currency support, reducing errors when reconciling global marketplaces

Cons

  • Some inventory adjustments and complex fee allocation may require manual adjustments
  • Setup and account mapping for multi-marketplace operation is time-consuming

Link My Books And A2X : Side-By-Side Feature Comparison

Automation And Posting Control

Link My Books allows users to automatically post settlement data while giving options to adjust settings. Sellers can control when entries are posted and how settlements are split, which makes it feasible to correspond accounting records with bank deposits. This balance between automation and oversight helps in maintaining accurate records while also reducing repetitive manual work.

Conversely, A2X provides drafting and auto-posting options for reviewed settlement summaries. Through this, users can approve entries before posting, leading to easier adjustments without losing data accuracy. The platform ensures that accounting entries reflect true financial activity, making it possible to rely on automation without compromising quality and control.

Winner: Tie! Both platforms provide automation with adequate control over postings.

Reconciliation And Channel Support

Link My Books connects with marketplaces like Amazon, eBay, Shopify, Etsy, and Walmart to automatically import settlement data. It categorizes transactions and can split payouts across months when needed. This helps sellers match deposits to invoices and reduces the hours spent reconciling accounts manually. It also ensures transparency and clarity while maintaining critical financial records.

Conversely, A2X handles multiple sales channels, including Amazon, Shopify, eBay, Etsy, and Walmart, by aggregating payout data. The software converts large numbers of transaction lines into summarized entries for Xero, QuickBooks, or Sage. Users can reconcile complex marketplace data efficiently. This reduces reconciliation errors caused by mixed fees, refunds, and multi-channel payouts.

Winner: Link My Books due to its ability to split payouts across months, giving it an edge for accurate reconciliation.

Multi-Currency And Global Payments

Link My Books can process payments from multiple Shopify gateways, PayPal, and Stripe. It ensures that multi-currency transactions are imported and mapped correctly in the accounting system. Sellers with stores operating in different countries can rely on the platform to maintain correct financial records and reduce the errors caused by currency conversions or inconsistent settlement reports.

Similarly, A2X offers robust end-to-end multi-currency support, automatically handling FX conversions to your accounting system’s base currency. This ensures international sellers maintain accurate and consistent financial records across multiple regions. For businesses operating global storefronts with complex, multi-currency settlements, A2X provides the flexibility to manage FX logic and conversions without manual adjustments or repeated recalculations.

Winner: A2X, as its foreign-currency settlement handling is better suited for international storefronts with frequent FX exposure.

Cost Of Goods Sold

Link My Books comprises a built-in cost of goods sold feature that calculates and posts COGS automatically. It uses product cost data to generate accurate profitability and inventory reports, helping sellers track profit margins per product. This reduces errors in financial reporting and ensures the numbers in the accounting system remain consistent and reliable.

On the other hand, A2X also tracks and posts COGS entries into accounting software. It matches stock and revenue for each product, so businesses can maintain accurate profit and inventory records. This allows accountants to quickly see how each item contributes to overall profitability, making it easier to manage inventory and analyze product performance.

Winner: It's a tie! Both platforms handle COGS calculation and posting accurately.

Accounting Integration

Link My Books posts categorized transactions directly into Xero and QuickBooks. Each invoice corresponds to the actual payout, making it easier to maintain accurate records. Users can reconcile fees, taxes, and refunds automatically, which eliminates repeated manual data entry and keeps accounts balanced across multiple marketplaces without requiring detailed accounting knowledge.

Similarly, A2X integrates with Xero, QuickBooks, and Sage. It imports summarized sales, refunds, and marketplace fees while maintaining accounting-ready entries. The tool allows users to quickly match payouts to the correct accounts, helping accountants and business owners maintain accurate bookkeeping without extra effort, even when handling multiple marketplaces simultaneously.

Winner: Link My Books because the direct invoice-to-payout approach reduces mapping confusion and improves payout-to-invoice accuracy.

Link My Books Vs A2X: Pricing Breakdown

Link My Books charges based on the total monthly order volume across all connected marketplaces, as well as the number of sales channels each business sells across. The plans scale from small sellers up to high‑volume businesses, and the platform supports unlimited marketplaces. You can begin with a 14‑day free trial, which gives access to key features like auto‑posting, VAT reporting, COGS tracking, and financial analytics.

A2X offers tiered pricing based on sales channels and order volume. Amazon plans start at $29/month for 200 orders and scale up to $579/month for 50,000 orders. Shopify, Etsy, and Walmart follow similar tiers, with professional and premium plans for higher volumes. Multi-channel plans combine orders across platforms, starting at $89/month. A2X also provides 1:1 onboarding support, max history options, and a free trial.

Disclaimer: The pricing is subject to change.

Final Verdict: Which Accounting Tool Is Right For Your Ecommerce Business?

Link My Books is ideal for small to medium-sized ecommerce sellers or accounting teams that need clear, accurate reconciliation across multiple marketplaces without high operational complexity. It excels in automatic settlement imports, multi-currency support, and COGS calculation, making it suitable for businesses that value accuracy and minimal manual bookkeeping. Its 14-day free trial and flexible pricing allow users to test the platform before committing.

A2X, on the other hand, is best for high-volume sellers, multi-entity businesses, and accounting firms that manage complex, multi-channel transactions across Amazon, Shopify, Etsy, Walmart, or global regions. Its summarized transaction entries, multi-channel integration, and accounting-ready exports make it particularly useful for bookkeepers and accountants managing larger datasets. A2X’s tiered pricing accommodates varying order volumes and platforms, with professional support included for setup and onboarding.

Choosing between Link My Books and A2X depends on your business size, transaction complexity, and accounting workflow.